Pascale Masselis
Pascale MasselisMore Info
Pascale Masselis is a designer with a great sense of style and design, her creations show the splendor of yesterday with the vision of tomorrow.
Every piece is unique and handcrafted in her own atelier.
You can even bring your old, outdated pieces to Pascale and she will transforms them into little treasures of today.
Zirkstraat 42 Antwerpen 2000 Belgium
Nationalestraat 18 Antwerpen 2000 Belgium
Odette Lunettes
Odette LunettesMeir 85 Antwerp 2000 Belgium
Wouters & Hendrix
Wouters & HendrixMore Info
Wouters & Hendrix stands for authenticity, sensitivity, playfulness, eccentricity and pure Belgian craftsmanship. Driven by their heritage of impeccable artistry and fuelled by infinite creativity, Karen and Katrin continue their pursuit of innovation and artistic collaboration.
Most of the time, their approach in designing a collection is impulsive rather than rational. They tend to just get going and see where it will take them. This often means visiting a bookshop, museum or exhibition to soak up inspiration, or travelling to another city to clear their minds.
For over 30 years Wouters & Hendrix have stood for the uninterrupted and diligent creation of jewelry. Today, no less than 70 collections have come into being, all with different stories and a string of haunting names such as: Stones for Wilma, Healing Jewelry, Ex Voto, Les Désirs de Désirée …
History is what the present is to tomorrow. With that idea in mind, Wouters & Hendrix collected thirty years of legacy in five uniquely designed time capsules. Each capsule contains statement artefacts that will stand the test of time. Without holding onto the past, and yet keeping its finger on the pulse of today’s zeitgeist, Wouters & Hendrix is looking forward to the future. Against the backdrop of the digital revolution, each capsule was translated into a short 3D film directed by the young visual artist Frederik Heyman.
Just as every jewel in the Wouters & Hendrix universe is created with thought and care and is the result of a unique balance between traditional craftsmanship and today’s trends, fusing the fleetingness of video art with the longevity of jewelry art is another manifestation of their sense of postmodernism. Likewise, the idea of preserving thirty years of Wouters & Hendrix in time capsules can be regarded as a futurist act. While the feasibility of electronic and magnetic storage media being preserved into the distant future may be hotly debated, history has proved that jewels stand the test of time.
Steenhouwersvest 52 Antwerpen 2000 Belgium
Place Georges Brugmannplein 16 Brussels 1050 Belgium
Kustlaan 325 Knokke-Zoute 8300 Belgium
Oude Spiegelstraat 5 Amsterdam 1016 BM The Netherlands
Conscious Antwerp
Conscious AntwerpMore Info
Hello! Meet CONSCIOUS ANTWERP, and what we stand for.
If you love beautiful and sustainable clothing design as much as we do, you’ve come to the right place. Conscious Antwerp is a new clothing concept created and designed with an eye for both style and sustainability from start to finish. By combining the principles of ‘ethical and sustainable business’ ( which is a very interesting course at UA by the way!) with a passion for quality and design Conscious Antwerp was transformed from dream to reality.
Our mission is to deliver beautiful, high-quality and timeless items with a luxurious yet casual appearance, which you can wear with proud and without guilt!
We deliver this promise by producing locally and with a sustainable use of materials. The reason we chose this more costly manner is because we consciously want to produce fair clothing with a minimal CO2 impact. Now you know that your clothing is not only unique in design but also in value. 😉
Our vision is to become big by staying small, so we don’t do any harm.
Our mission and vision tell our values, but they also determine the external features of our clothing such as shape, color, texture and dimension. The pieces are unique in appearance due to the combination of the leftover materials and the simplicity and longevity of the designs.
‘Only great minds can afford simple style’
Rijnkaai 20 bus1 Antwerp 2000 Belgium
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meeting la fille d’O (daughter of ‘O) is an encounter of a different kind.
at first, it will be the striking features of the undressed avant garde. genetically blessed with an energetic overload.
(la fille d’O designs the new, the modern, the bold. sans compromise.)
then there will be the hypnotic talks, revealing the inspiration, the manifest, the love of life’s senses and what they can do to you.
(la fille d’O creates a world of aspirational energy for variations of beauty. supporting not just the self but the esteem driving you through whatever challenges you face. a feminine story of personal development whilst pleasing the ones you crave.)
whilst sharing life with her, you will find she is caring and responsible. common sense for an uncommon sensuality.
(la fille d’O designs, sources and produces an internationally appreciated product in a local environment. based in Belgium, all items are handmade by local petites mains, thus adding their personal craftmanship, allowing la fille d’O to bring you superior design and clever eco-logical making of luxury goods for your skin.)
la fille d’O. good-looking, cause it’s so hard to see.
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about the brand:
la fille d’O is a Belgian based independent lingerie brand, founded by Murielle Victorine Scherre in 2003. Dissatisfied as she was with the then current lingerie market, she decided to create her own vision on underwear. A brand freed of esthetical, technical or economical compromise. Throughout the years, la fille d’O established itself as a luxurious yet straight forward brand, marching to the beat of a whole different drum
- designing: la fille d’O mainly stands out because of the unique avant-garde way of designing. Where other brands see lingerie separate from garments, we see a much more dynamic overview: all the pieces are created inspired by the body, eager to create a flexible and merged look with your garments. As a result la fille d’O constantly delivers surprising designs, seamlessly embellishing women in a timeless way.
- positioning: More than just a lingerie and/or swimwear brand, la fille d’O effortlessly makes the transition to a fashion label. Where the lingerie sector is a rather invariable rigid branch (considering it’s high use of flexible material et al) mainly because of it’s technical demands, the fashion industry is constantly in motion, looking for progress and innovation. la fille d’O is proud to be in the vanguard of this cross-over movement and delivers pieces merging between under- and upper garments, that serve multiple purposes in your wardrobe. Solution wear is out of the picture when underwear ceases to cause problems.
- considering: Not only focussed on aesthetics, la fille d’O is ethic to the bone. From the drawing table to the manufacturing process, the production is 100% honest and 100% Belgian. From the ateliers in the far end of Belgium under the ever watchful eye of the creative director herself to the hand selected French, Austrian and German fabrics and details. At la fille d’O “handmade” is more than merely “made by hand”, it means every piece bears witness to an enormous technical skill and results in a multi-layered final product.
Each and every one of these products have that distinct la fille d’O touch. It is not to be defined by one term – call it alchemy for sensuality, a feast for the visually hungry. la fille d’O brings satisfaction to the urge you never really acknowledged.
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about murielle Victorine scherre:
And what if it were magic? Nothing is ever innocent with la fille d’O, nor is it with Murielle Victorine Scherre either. She laughs when she says that she might almost have invented a religion, she is aware of it, and it is no boast. When you are visionary, generous, loving, respectful of a woman’s body and of women, and a feminist, it cannot be otherwise. All around her are clear signs of what she has started.
Often, perhaps always, she says “we” when talking about her work. Although she is the only designer at la fille d’O, she uses the collective pronoun because she knows that it’s about women and that it serves no purpose for her to make lingerie just for herself. “I’m not an artist, it’s really important for me to know what women want to wear. So I say we; I am something of a medium; I am the voice of many women.”
But first of all the name: it is the legacy of a film she saw although she can’t remember when; she must have been about sixteen, or twenty. What is certain is that it moved her deeply, like a great earthquake beneath her feet, with its attendant stream of questions. It’s the Story of O, a woman, a photographer, who agrees to give up her freedom and become an object of desire without any free will. The writer Pauline Réage had invented her and Just Jaeckin brought her into cinematic reality in 1975, two years before Murielle was born.
And la fille d’O, because it is not O, it is her progeny, a new generation which is the product of all that – the 20s flapper, the 50s pin-up, the seventies feminist, the power woman of the end of the millennium, then the androgynous woman of the early 21st century… In short, a woman who wants both to live her life and to please, which is not a contradiction. Giving nothing away, Murielle Victorine Scherre advocates balance and, as something of a guru, she shows the way.
She didn’t need to rack her brains to find her destiny. She had already tried out lingerie at the Royal Academy of Fine Arts in Ghent. She had then called her final-year collection A Maze, using the verb “amaze”, which also suggests the noun “a maze”. With Murielle, words matter. She had imagined the combination of a Lolita and a Betty Page, an innocent girl and a woman aware of her sex appeal, she already loved this contradiction. It had been necessary to add lingerie to her clothes, and this came naturally to her, “it’s from that theme that the whole process began.” It was 2001.
But if you look closely at her career path, her wardrobes, you will find that it was already under way a long time before. She has always bought lingerie, unusually, and accessories, but only those that are beautifully made, by hand and with a subtlety that she puts across with this truism: “I’d rather wear a pair of ordinary jeans and a white t-shirt with shoes and a “gorgeous” handbag, than an evening dress and cheap knickers underneath.”
With such a past, there’s no need to tell you that Murielle Victorine Scherre very soon grew tired of what she found in the shops; nothing really suited her. And as she is pretty obstinate and on top of that pretty practical (“when I think I can improve something, I want to do it”), she got down to work. “I immediately realised that there was a gap in the market, and that you couldn’t find super sexy, avant-garde lingerie that was practical to wear, it was either one thing or the other. And as I want it all, I like to try everything; I think that you have to have lingerie that demands and gives in the same way if you want to be perfect as a lover, housewife and mother, I don’t want lingerie that chafes or looks like something a whore might wear, I want the perfect balance between class, style, sexiness and quality of product. This is what I want to achieve with my collection.” Add to this the finest materials, and you will have a truly superior piece of lingerie.
As she is a designer who has as her secret weapon technique, she doesn’t know the meaning of the word “impossible”, she looks for a solution until she finds it. Did I already say that Murielle is stubborn? All her design is evidence of her technological sophistication. And if this is where it is original, it’s because she is a “nerd of lingerie technology”. Her incomparable knowledge allows her to invent, to take things further and to innovate. As a result she is often copied, but inevitably with less talent. She immediately recognises her lines, her research, her side seams and she notes down the financial or technical decisions that have been taken with these pale imitations, which wound her invention in a negative way, and kill her original design. She laughs about it, she who laughs at all obstacles, who makes her own materials and can get away with anything. Not for nothing is she a Virgo – whose commonly acknowledged traits are stubbornness, rigidity and flexibility at the same time. And with Scorpio rising, she knows where all her contradictions come from. “I do as I am”.
Since the devil is in the detail, Murielle Victorine Scherre chooses the finishes of her buckles, clasps, elastics and materials with great care. They are Belgian, without lace or any fripperies. The only thing that matters (to her) is the sensation, the feel must be close to perfection, because this little scrap of fabric is being readied to clothe the skin of les filles d’O, to be touched lightly by a lover, and that matters. This is also the reason why she favours the handmade; it’s about being human, it’s self-evident for her that each set in her collection should be made by seamstresses proud of their profession, whom she knows and whom she integrates into the process. “It’s their handwork that you find in the final product”. In Ghent, Wevelgem and Ypres, the women who make la fille d’O are part of its story. And this has been so since the beginning, eleven years ago. Murielle insists on it.
Similarly, she insists on the idea of “expanding her horizons”. The basis of la fille d’O is identity and difference, “the thing that is most attractive in humanity”. She loves everything that is personal and intimate – how our lips move when we talk, how our hands twirl around, the way our teeth line our mouths, in short, the wonderful mechanics of the body and everything that is out of the ordinary, that belongs only to one person, that marks out our difference and uniqueness. As a result, unsurprisingly, her lingerie is like no other and the same is true of her models. Down with uniformity, Murielle is wont to say.
And as she fears nothing, as she uses the side of the brain that lends itself to audacity, she has launched her label by throwing off all constraints, by growing slowly, with this well-constructed atypical profile and this great freedom of expression that give it such brilliant power. She has always been open and transparent, so that those who wear the label know her values, her honesty at each chapter of her life, in the manufacturing process, in the management and in her relationship with others.
One last detail: Murielle Victorine Scherre practices automatic writing, as a true freedom. When she has to give a name to her lingerie, she does not care about the codes that are so convenient for production. She closes one eye, plays with her depth of field, looks at the list of her pieces of music that scroll through her telephone memory, picks out the words that work well with the atmosphere of the collection she is working on, notes them down, and then has fun sticking them together, until it makes sense – Wood veil, Slow hands, Different suit… Consonants and vowels that inspire her and that, she believes, inspire those women who become self-confident with la fille d’O. Sometimes, when these women meet they murmur the name of the day like a secret password, “I’m wearing Sushi Baby, how about you?”
burgstraat 21 Gent 9000 Belgium
kasteelpleinstraat 64 Antwerp 2000 Belgium
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De Hovre PR is a press relations agency based in Antwerp for luxury, fashion, beauty and lifestyle.
With 15 years of experience in communicating the unique visions of our clients, we have a deep understanding of the dynamic media landscape. Excellent relationships with style leaders and tastemakers amplify our influence.
Our agency, founded in 2010 by Isabelle De Hovre, stands out for its unpretentious and accessible approach to public relations and brand consulting
We work together closely with each brand to determine the best unique approach, which enables us to communicate across categories from luxury fashion to sportswear, as well as food and living collections.
Minderbroedersstraat 4, bus 01 Antwerpen 2000 Belgium
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FASHION AGENCY ANTWERP
After building for 15 years international brands for a Dutch distributor, it was time for Camille Vermue to start and build his men/women Luxury Casual Fashion Agency.
Why Antwerp?
Because of his serious commitment to the retailers, market and his manufactures Camille was offered since the start in 2004 to distribute their brands for the Benelux. “Antwerp has become more and more the fashion centre of the Benelux. The easy access and local fashion network of designers, agencies and shops make Antwerp the ideal base for an international fashion agency.”
Mission
“The retailer in today’s business has to surprise and offer the right brand mix which perfectly anticipate on the demanding consumer. Also in the agency this means extra efforts and search for the perfect mix of complementary brands.” Camille’s passion for sales philosophies, brands and fashion makes his company growing.
Tavernierkaai 2 Antwerpen 2000 Belgium
Natthida
NatthidaMore Info
Natthida makes exclusive, hand-made, high quality evening, cocktail and wedding dresses. The store is located in the city center of Antwerp in Belgium. NATTHIDA is an experienced designer and seamstress of all types of dresses.
We have an experienced sales and support team to help you create the dress of your dreams. We would like to invite you in our store to talk about your dress.
With NATTHIDA you will get the best quality and service.
Kipdorpvest 41 Antwerpen 2000 Belgium
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We first invite you to make an appointment so we can sit together and see what your expectations and desires are. Would you fancy a tailor-made suit for one person or for more? A made to measure shirt to go with that or some accessories? We then take your measures and we make an appointment for a first fitting. Depending on your wishes, this will take about … (?) If there are some modifications necessary, we happily make an appointment for a second fitting. You see, we leave nothing to chance: your suit has to feel exactly right for you and only you.OUR AIMMethod of Operation…we provide style and quality designed to fit your body perfectly: we sculpt the fabrics of your choice around your body. Tailored with attention to detail at an affordable price: we’ll make sure your pockets are still deep enough to put your wallet in afterwards.We fine-tuned our family tradition of craftsmanship in tailoring to a modern day and age. Social media, apps and selfies changed our digital footprint forever… but not our necessity to dress and look well. After all, you never get a second chance for a first impression.When was the last time you wore something that seemed to be made just for you? We combine our skills with quality material to bring you an out-of-body experience. Or at least the experience of what is just outside of your body.Our StoryCustom-madeCafé Costume Because…philosophy . . . .
HEAD QUARTERS Dendermondestraat 44 Antwerpen 2018 Belgium
emiel banningstraat 11 Antwerpen 2000 Belgium
rue léon lepage 2 Brussels 1000 Belgium
brabantdam 135 Gent 9000 Belgium
leiestraat 20 Kortrijk 8500 Belgium
Albert Leemansplein 11 Brussel 1050 Belgium
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How it started
The name Hedgren was taken from Xavier Kegels’ beloved grandmother, Elisabeth Hedgren.
Her down-to-earth nature, open-minded spirit, and passion for intuitive design were passed on through Xavier’s DNA. They are what make Hedgren the brand it is today.
Global family
We’re not just a global network, we’re a global family.
With 7 offices and a network of 3,000 points off sale in more than 50 countries, we have developed a solid global network. As an inclusive brand, we see this network and our partners as an extension of our family, sharing the same values, investing in collaborations and believing in the power of local knowledge and execution.
7 offices worldwide
+ 50 countries
3000 points of sales
Our values
Regardless of in-between distances, within our global network we will always be connected by the 6 values that lie embedded in our Hedgren DNA. And we will always be open to include everybody
who shares our values in our family circle. Therefore we look at people with an open mind. We respect their personality and personal style and we’re always ready to fulfil their desire to belong.
We value
INTUITIVE DESIGN
FREEDOM OF MOVEMENT
SMART FUNCTIONALITY
We are
DOWN-TO-EARTH
ENERGETIC
INCLUSIVE
Move
We want everybody to be free to move
It’s our mission to create essential bags and travel gear with smart functionality that helps you handle everyday adventures without compromising on your personality or freedom to move.
We promise that you will become part of an inclusive community that creates and embraces an endless portion of wanderlust.
We help you to get the most out of life by enabling your freedom of movement.
Designed for
Designed for the true hedgrenist
Our consumers are not looking for the most… or the best… but what offers the most, or the best… for THEM.
What helps them get the most out of life without making compromises. Hedgren designs essential bags and travel gear to enable our consumers to realise the perfect balance between work and play.
The true Hedgrenist wants to use products that express their style every moment of the day, in every possible situation.
Ankerrui 2 Antwerpen 2000 Belgium