Categories: Baby, Design, Knitwear
One family, three alpacas and a meadow in the valley of the Mandel-river in West-Flanders, Belgium, that is how Hug & Hum started in 2013. Once a year – in spring – the alpacas were shorn. Anja De Brabant and her family were so delighted about the silky softness of the alpaca fleeces they decided it would be a waste not to use them. At first, the fleeces were used to produce scarves: soft, fluffy and oh so pleasantly warm. When Anja got in touch with a knitwear designer, she decided to create a complete knitwear collection consisting of 100% baby alpaca. Pure and natural, without any dyes or chemical treatments and with all of the natural qualities of alpaca.
Respect for nature – and the natural beauty of alpaca fleece – is at the core of Hug & Hum’s story. In order to preserve their insulating qualities and fluffy feel, alpaca fleeces are mainly processed by hand. After the alpacas are shorn, the fleeces are sorted out by colour and quality. Plant residues and impurities are removed – the so-called skirting – and only the best parts are selected to be spun into the softest yarn. The knitting is done with the same care and respect fort he fibre. By using a stitch that doesn’t pull the yarn too tight, we are able to keep its natural softness.
Hug & Hum uses 100% baby alpaca from Peru. That is also where all the spinning and knitting is done. We work together with a knitwear atelier located in Peru, that employs local, socially vulnerable women, allowing them to earn a fair income to support themselves and their families. Recently, we started a similar collaboration with a social enterprise that produces all- natural botanically dyed yarns, in small batches by the skilled hands of local women artisans. They use plants they find in the mountains to dye the alpaca yarns in new, exclusive colours for Hug & Hum. By working together with social enterprises we want to bring warmth and softness not only to the people who wear the collection, but also to those who make it.
Categories: Design, Women
Huis Van de Vijver
6 LOCATIONSCategories: Sewing Machines, Shops
For 3 generations, from father to son, Huis VAN DE VIJVER has been known for selling and repairing sewing machines. When I started in the business with my parents 30 years ago, we were just like everyone else and we sold several brands. I followed technical courses of every brand. But soon my passion for the Swiss brand BERNINA became clear. Precision, innovation, support and quality are the features that make the difference today. It is an honor for me to sell BERNINA and take the brand to the next level through our own expertise, service and know-how.
A board member of BERNINA once said to me:
Everyone who works at Huis VAN DE VIJVER (including the business managers) does all commuting on foot or by (electric) bicycle. All journeys under 4 km are done by electric bicycle. Displacements of more than 4 km with the fully electric car.
Categories: Accessories, Brand, Design, Hats
Categories: Bags, Shoes, Shops, Women, Women
Categories: Fabrics, Production, Textile Print, Weaving mill
Categories: Accessories, Design, Jewellery, Jewellery, Shops
Mobile: +32 472 57 02 00
Tel: +32 3 289 78 25
Email: vasb@urgannvubrxwr.or
Website: www.hetnaaihoekje.be
Categories: Clothes, Repair, Services
Tel: +32 3 288 07 10
Mobile: +32 473 817 562
Email: vasb@urvzjru.or
Press: cerff@urvzjru.or
Website: https://www.heimweh.be/
Categories: Beachwear, Design, Men, Sportswear
Founded in 2010, HEIMWEH is a luxury men’s undergarments collection that embraces high quality, extreme comfort and timeless design. The name of the brand translated means longing for ones home or country, in this case a nostalgic feeling of missing something that we can’t bring back, or maybe can… The illustrated logo is a trigger to reflect the good old days; positive sensations connected to places, a smell or objects; a phase in time , someone we loved or still love…