Catalina J
Catalina J
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WHO WE ARE
Since 2007 she designed for several women’s wear fashion brands, launching her first label collection in 2016 in order to build a strong visual brand identity, dedicated to modern and individual femininity. Catalina J develops a refined construction of actual silhouette with elaborated crafted lines and sharp details inspired from Couture technique.
Dedicated to intelligent, active and stylish woman, dresses Catalina J are the image of a truly modern urban spirit. Her signature stems are empowered by the mix between geometric cuts and pure lines. The outstanding design places the studied grace of feminine body in the spotlight revealing a continuous search of proportion, fabric and color matching.
Headed in the creative process by inspirational themes in continue progress such as art, architecture and technology, the designer highlights a minimalist, yet polished profile with clean cut, soft and superfine adds up to a superior sartorial vision.
An important step in our brand development now is identifying and implementing innovative-sustainable solutions, choosing the right and responsible way of creating.
OUR APPROACH
We are interested in bringing innovative solutions and sustainable approaches through our active research on how to develop, produce and deliver best and original designs for our customers at the same time minimizing impact on the planet.
Our new journey started in 2018 when we decided to use for our next collection organic certified cotton and next steps are to add other low impact and natural fabrics to our designs.
A new challenge that marks a new beginning for our brand strategy – a responsible consuming lifestyle that correctly integrates into our future creative process.
FABRICS
We source the purest and high quality fabrics directly from our certified suppliers which have already a well established reputation and tradition in producing it.
The organic cotton is certified with international Global Organic Standard GOTS and OEKO Tex standard for textile.
Also we use low impact fabrics which biodegrade faster and use less water to produce them: viscose, tencel and recycled fabrics.
Great things are happening in this space, with many more to come!
OUR VISION
We aim to tell stories through our collections, building a strong identity of high quality, ethically made garments with a conscious concept and sustainable practices behind.
We love to create with respect for our customers and the environment. That’s why we decided to integrate the slow fashion process, and to implement ethic and sustainable opportunities for our production, made in EU.
We bring value and enhanced product experiences to our customer – next to creative signature design while using organic certified fabrics for our collections.
Avenue de Broqueville 94 BRUXELLES 1200 Belgium
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THE BRAND
OUR STORY
Founded in 2015, Yeba is the first contemporary accessory brand with African roots to ascend the world of luxury handbags.
Yeba aims at championing women to reveal their greatness and fulfill their potential. We design modern and timeless essentials, highest quality handbags drawing inspiration from both modern aesthetics(such as architecture) and Yeba’s African heritage from Benin. Perfect balance between modernity and tradition, our handbags are beautiful objects with a soul, handcrafted by fine Italian artisans to last longer than a lifetime. They are pieces to keep tight by your side on your journey towards self-accomplishment.
At heart, founder Yeba believes that every woman has a true inner talent. This way, her accessory should help her not to lose sight of what is already there deep inside. Wearing the name ‘Yeba’ is simply wearing an invisible crown – a crown that has been passed down as heritage from a long line of strong women to you. This name, this title, is the bond that unites all of us, as one community, with roots all over the world, animated by the same yearning heart, the same ambition to fulfill ourselves and have a positive impact in this world.
Yeba means – the one born to accomplish her destiny. It is a state of mind, a philosophy, a mindset. A legacy.
THE LEGEND OF YEBA
Hundreds years ago, in the land of the hills of Benin, the first Yeba was born. She became Queen after her father died on the battlefield. To everyone’s surprise, she led her troops to victory. As she wanted her domain to be a peaceful one, she forged alliances with subregion tribes. She did something no woman or man had done before.
She gave birth to three sons and she made them promise to name their first daughters Yeba, which now means ‘the one born to fulfill her destiny.’
When you are called Yeba, it implies that there is nothing you cannot accomplish.
If this Queen’s spirit could speak today, it would tell you…
Embracing this anything-is-possible mindset and philosophy, we want to create ‘elegant & feminine’, yet practical, chic business essentials that fit into modern women’s lifestyles. The Yeba woman is confident and aspirational. Each essential she wears becomes a statement that reflects her personal drive.
Most of the time, she’s on the go, walking her way down to life like nothing can stop her. Smiley and focused, she is intelligent, driven & confident, knowing that there is no limit to what she can accomplish or choose to be.
Yeba Olayé is a Belgian-Beninese designer. Two years ago, she left behind her career in management consulting to pursue her dream: create an aspirational luxury brand. Starting with nothing but a sketchbook, she ultimately turned her vision into reality: her beautiful collection ‘Premiere’ and her undefeated passion inspires.
Yeba designs for a woman who lives in the present and moves toward achieving herself; a woman that is aspirational and wants to be the lead of her own story.
CRAFTSMANSHIP
MADE IN ITALY
Our handbags are made in Italy, by pure & authentic craftsmen with exceptional precision and care.
THE FOUNDER
YEBA OLAYÉ
Born in Benin and raised in Europe, Creative director and founder Yeba Olayé is a multi-faceted talent who left behind a career of more than 10 years in Management consulting and finance to pursue her dream: create an aspirational accessory brand. Starting with nothing but a sketchbook, she ultimately turned her vision into reality.
Yeba believes that every woman has greatness and talent within her and designs accessories as reminders to not lose sight of what is already there. Launching this brand was a way to carry her passion, culture and heritage forward.
Her love of fashion joins a passion for craftsmanship, design, and humanitarianism to create truly one-of-a-kind pieces that will remain by your side forever.
34, Rue du Pont Levis Brussels 1200 Belgium