1972: Régine Ronsse Fragine started a women’s clothing store in Deerlijk.
Due to great success, Fragine moved to the Harelbekestraat in 2001 for 1200m² of clothing pleasure.
Men’s department in 2001: Chicolata became Fragine Men, a complete for men in the Schoolstraat in Deerlijk
Expansion in 2020: Fragine Women already got a makeover in 2001, but was expanded a bit in 2020.
Our story
The story of Fragine started in 1972 when Régine Ronsse started a clothing store for women in the school street in Deerlijk. The great success eventually led to the move to Harelbekestraat in 2001, where 1200 m2 of pure clothing pleasure for women is offered. There used to be the Chicolata shop in Schoolstraat, which mainly sold jeans and youth clothing. The girls’ department moved to Fragine Women and so in 2002 Chicolata became Fragine Men, a full men’s department. “Our female customers come from all over Flanders”, says co-manager Jo De Brauwer. “Even from Limburg and Antwerp.
And so we also have to respond to many trends. We always stay in a certain price range, but vary from casual to exclusive top brands. Thanks to the very large selection of brands, mother and daughter can come shopping together.” Another strong asset of Fragine are the pre-collections. “We are going to buy very early, so that the new collections arrive very early. And that is clearly catching on because our fashion-conscious customers want to be the first to add the new models to their wardrobe.” In addition to established values, Fragine is always looking for new eye-catchers. “Flash collections are ideal for following the latest fashion trends closely,” explains Jo. “These collections are an ideal addition to the existing range.
We have a fashion-conscious clientele. That has grown over the years due to the interaction between our approach and customer demand. The customer is also more picky than before. Buying special clothing Customers no longer attend certain parties, but they are fully aiming for the pre-collections and we are happy to bring them home.” In addition to an extensive and varied range of clothing brands, we also offer a number of accessories for the ladies, such as belts and bags!
OPENING HOURS
Open every day from 9am to 12pm and from 1.30pm to 6.30pm
Sunday open from 10 am to 12 pm
Closed on Sunday afternoon and Monday morning
It’s more intimate, it’s cozier, it’s more familial, it’s… surprising.
NEW IDENTITY
BRUURS – VRIJHEID 93-95-97 , 2320 HOOGSTRATEN
New brands, known quality, new ideas, years of experience, new interior, familiar atmosphere. We are going to stimulate young people, we are going to reassure existing customers. Change and continuity, playful and classic, daring and familiar. In short… we are going to surprise you.
UNITE
We would like to welcome you, our women’s and men’s fashion back under one roof. The coffee is fresh, the bottles are chilled.
Situated in the heart of downtown Brussels, STIJL is a multi-label luxury designer store with two locations. As an early supporter of independent Belgian and innovative international design, founder Sonja Noël opened the first store in the mid-eighties, starting with the Antwerp Six. The store soon became known for its specialized and highly curated selection, as well as its focus on personal advice towards clients and exceptional interior design.
Throughout the years, this innovative and daring vision was translated into a variety of other projects, sparking the resurgence and development of the vibrant Dansaert area, such as STIJL men, STIJL underwear, the continuation of children’s store Kat & Muis (both still staples in the area, now under different owners), the first Maison Martin Margiela store in Brussels, and eco-concept store Haleluja (now transformed into STIJL men).
Over the past three decades, STIJL has continuously strived to support emerging talent and independent creation, choosing designers for their unique voice. This is what gives the store its eclectic identity, from the bold and colourful Dries Van Noten or the sleek and romantic Ann Demeulemeester, to the daring Y/Project and art-inspired Raf Simons, down to the avant-garde Rick Owens, colourful Christian Wijnants and of course Maison Margiela.
This approach now found an additional home online, where we invite visitors to discover and admire the designwork before bringing it home ‒ just like our many window displays have done over the years. Please feel welcome to visit our physical store for additional guidance.
La vocation de ce lieu incontournable de l élégance masculine est de valoriser votre personnalité, de s’adapter à votre style de vie.
Vos désirs, vos souhaits, rencontreront toutes les réponses.
Le service et le conseil n’ont pas de limites, la créativité et la passion s illustrent dans les moindres détails.
Au cSur de cet univers, deux maîtres mots :
Professionnalisme et Passion. Pour chacun d entre vous, Messieurs, selon vos aspirations :
Degand Tailleur, Degand Sport & Business et Degand Shoes.
