Our Story

Heritage and experience.

Founded in Belgium in 1934, OSTA is an authentic manufacturer of pure wool and man-made fiber rugs. Our name is established by nearly 90 years of masterly excellence and experience in the weaving industry. We weave to order and keep part of our collection in stock to meet the demand for fast deliveries. The highly skilled in-house design team aspires to reinvent itself and refine the designs of today and tomorrow. Every day, our professional sales team gives the best of themselves and goes above and beyond to meet the clients needs. The entire OSTA team strives to provide the best quality and services for our partnerships around the world.

Knowledge and innovation.

Our weaving mill is based in Avelgem, mere minutes away from Oudenaarde, which is Flanders’ historical tapestry weaving center. We are proud to continue the fine art of weaving and keep this remarkable legacy alive. Our team aspires to offer the widest possible scope of high-end techniques and textures, ranging from the sophisticated Jacquard to high-end wilton. We achieve luxurious high pile, elegant cut and loop (commonly referred to as Brussels weave), and even intricate high-performance rugs. The finest materials are selected to weave our products, from natural fibres such as pure wool or cotton to even recycled polyester. OSTA highly values its in-house knowledge, and so the design team joins forces with our skilled master craftsmen to innovate and create the unexpected.

Belgian design and quality.
100% designed and made in Belgium with natural and eco-friendly materials, striving for quality and perfection every step of the way.
Master craftsmen.
OSTA highly values its in-house knowledge, and so the design team joins forces with our skilled master craftsmen to innovate and create the unexpected.
Knowledge and innovation.
For almost 90 years we have specialized in outstanding Belgian design and innovation. Every single day, the team strives to reinvent itself and refine the designs of today and tomorrow.
Quality mind-set.
Our master weavers and motivated team strives daily for the best quality. And the finest materials are selected to weave our products, from natural fibres such as pure wool or cotton to even recycled polyester.
Modular and inspiring.
Our in-house developed displays are modular and allow constant change. Because our showroom is flooded with natural light, you can optimally perceive the colors of each and every piece.
Sustainability is key.
We produce partly our own energy by solar panels which are placed on the entire roof of the factory. Our textile waste, paper, cardboard, plastics, pallets, cartridges, batteries and many more are being recycled.

OSTA showroom in Harelbeke.

 What our vision is…

Every day, we strive to create a profitable business model without losing our authentic style. Our focus is always on helping customers with a personal touch. Therefore, our ultimate goal is not to be the biggest in the market, but to be the best at what we do.

What we do…

Polypropylene carpets

With 8 different lines of carpets, we can offer a large collection of polypropylene carpets, without losing the local family values that characterize our company. In fact, the most important activities relating to the production of our carpets and rugs take place within our company. Not only the design, but also the weaving, the finishing and the packaging are all done in our production department in Belgium.

Quality and Professionalism

Having our own design office, we can guarantee that our product lines are renewed and adapted to the latest trends every year. The creative employees within this department provide us with beautiful new designs time and time again. They not only take into account classic, but also modern interiors. The production departments are also characterized by professionalism. Carpets and rugs are produced to order. They can be provided with a personalized label and display on the packaging if required. Our products comply with the latest REACH and other regulations.

Our values

Vanhoutte Carpets puts several important values first. Of course, our focus is always the relation with our clients and our employees. Nowadays, however, we also focus on innovation and the environment.

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Firstly, we attach great value to our customer-oriented focus. We are always looking for long-term relationships, encouraging contact between our management and our regular customers. Good communication is essential to us, even to the point that we use customer feedback when creating our collections. In doing so, we never lose sight of our own specific knowledge of course. To enhance this communication, we are currently working on a digital catalogue in which customers will be able to easily navigate through our extensive collection.

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Secondly, our employees need to be treated correctly. To meet this requirement, we follow the ETI Base Code. This way, we have managed to assemble a motivated team.

Thirdly, we also focus on innovation. We always use the latest technologies in production. By investing in the newest machines, we can make our staff work as ergonomically as possible. We are also building a new showroom, new offices and a new digital catalogue to serve our customers even better.

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Finally, we do not only talk about the environment, but actively contribute to it. For example, we can supply approximately 50% of our own energy by means of our solar panels. In addition, we also apply strict recycling rules.