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A playful youth is best explored in soft, fun clothes.
When your brand new outfit is produced with sustainability and comfort in mind it will fit like a glove.
Designed in Belgium, craftmanship from Europe.
Price conscious whilst maintaining exceptional quality standards.
At Ba*Ba Kidswear
SUSTAINABILITY
Working in the childrenswear industry for over a decade has taught us one thing for sure. Nobody’s too small to make a difference.
We are not afraid to rethink fashion, and carefully consider everything we do. From the design to fabrics we use, all the way to what happens to our clothes after we are done with them: every step matters. We might be a small team but we partner with others to reduce our impact on the planet and people. We are dedicated to making a more just and sustainable future.
Because that’s exactly the future we want our children to have.
MATERIALS
So far, the majority of our fabrics are made from natural and organic fabrics. Yet, with every new collection, we are increasing this. We have reduced the proportion of virgin synthetic fibres in our clothing and replaced some with recycled polyester. Currently, 95% of our collection is made with organic cotton.
This way, we are making our clothes safe for the planet and those wearing them.
In the future, we plan to phase out the synthetics as much as possible. Instead, we are looking to introduce new fabrics with a lower eco-footprint. Additionally, we are finding ways to reuse the leftover scraps from our production and reduce fabric waste.
MANUFACTURERS
Producing ethically has always been at the core of our business. We are serious about understanding and knowing where our clothes come from. We do not support practices like child labour, slavery, unpaid working hours, or lack of social security.
Thus, have been partnering with trusted manufacturers in Portugal, Bulgaria, and Turkey for years. We have visited these factories ourselves, to see how and where our clothes are made.
Our partner factories are well recognised and carry certifications like GOTS, OEKO-TEX. They also have a strong corporate social responsibility policy. Together, we are working on sourcing better fabrics, reducing our production waste, and aligning our businesses with the UN’s Sustainable Development Goals (SDGs).
SHIPPING AND PACKAGING
Packaging is a big part of any fashion business. We switched partly to a plastic-free and recycled carton and paper packaging to reduce our impact and waste.
Our next goal is to reduce the transportation footprint.
The suppliers we work with choose to ship by land rather than air, to reduce the transport footprint. They are also starting to use recycled materials to transport our clothes. We are encouraging them to further increase recycled materials in their packaging.
CIRCULARITY
Everyone deserves a safe future, where the clothes we wear don’t cost the planet but help us thrive.
This is why our clothes are made to last. We want children not only to wear the clothes but to #GrowUpWithBaBa.
With every purchase, we encourage you to make the most use of the clothes. This includes taking proper care of them but also passing them on to other children. Our clothes now come with detailed washing and caring instructions, printed on recycled cotton.
We play our part in this too. Every year, we partner with a local charity to donate parts of our clothes to children in need. This way, we give life to as many of our garments as we can, rather than wasting them.
Yet, we aim to do more.
We are planning something we call a Ba*Ba repair day. This will be an annual event where everyone is invited to come and repair clothes for themselves and others. Though our clothes are made with quality in mind, they still get ripped and worn out during playtime or outdoors adventures. We want to encourage mending and repairing the clothes first.
Jan Samijnstraat 15F Gentbrugge 9050 Belgium
Fam
FamThe LabelMore Info
ABOUT
Conscious Fashion
Over the last years, the word ‘sustainable’ has become fashionable. It is being used often and in a lot of different contexts where it always seems to take on a different meaning. In many cases brands use this word as a marketing tool, in some cases this word is abused to greenwash. 100% sustainability is impossible but we do try to be conscious about our responsibilities as a label. Let us state what our approach to conscious fashion looks like to us and to our FAMily.
Everything we do has an impact, leaves a footprint. It is our goal to make this imprint as positive as is commercially possible. We reduce our carbon footprint in a number of creative ways and make sure that all the people involved with FAM are positively empowered.
How We Achieve This
Sustainable Design
Short-lived trends are not in our vocabulary. We strive to make clothing that transcends seasons and stay with you for the longest possible time. We like to think of our collection as a capsule. As our environment changes and temperatures fluctuate, we deem it important that our clothing is versatile and that certain pieces can easily transition the seasons with you.
Each year we design and produce two transseasonal capsule collections for which we choose fabrics that are suitable for summer as well as winter.
Sustainable Production
We have chosen to have all of our clothing produced in Europe to ensure a minimal amount of transportation and a working environment that is congruent with European Social law.
Ilda and Manuel are the proud owners of a small family business in Portugal and have themselves sewn our very first FAM pieces. This was the start of a very fruitful collaboration and a way to make sure that our clothing is made to last by well paid happy people. Happy people are important if we are to build a new world together.
Sustainable Fabrics And Printing
Technology and industry have made impressive advancements in the last years however we still have a long way to go to produce fabrics that are versatile, durable and ecologically innovative at the same time.
Although the possibilities are sometimes still limited, we put a lot of effort into sourcing fabrics that help us achieve both our goals in regards to conscious fashion as a company and our aesthetic goals as a fashion label.
All of our prints are designed in Belgium and printed in Europe with inks that pollute less and with a process that significantly reduces water consumption.
Transparency
It is important for us that you, our beloved FAM, are provided the tools to make decisions with integrity and enable you to consume and buy in such a way that is in line with your environmental and social ethics.
In striving for perfection, we have learned it is unattainable. Today it is strictly impossible to do everything 100% sustainably but we are encouraged to know our society and economy are slowly changing directions. We have you to thank for this and it is you and your choices as a consumer that can help us achieve a world where a well thought through approach to conscious fashion can become our collective reality.
Washing Prescriptions
Buying conscious clothing is an excellent first step in reducing our carbon footprint. The second step would be to make our clothes last longer so that we don’t have to throw them away
The Story
Before she created FAM, Vanessa Beniers was racing through life, like a lot of us, working a busy job with little creative satisfaction. Right after losing her mother and later also her job, she hit a metaphorical wall and crashed.
Loss is destructive but destruction always means opportunity, so Vanessa started digging for things that could give her life a renewed sense of meaning. She promised herself to never put another dream in a box, to unapologetically stand for what she believes in and to let love and passion guide her way. Turning her setbacks into wins ultimately guided her back to her childhood passion, her love for fine clothes.
Friendship And Collaboration
Life has a funny way of bringing the right people together at exactly the right moment. Around the same time Vanessa decided to enroll herself in several courses on patternmaking, fabrics and business she met Clarisse Rocha.
Clarisse was making a sustainable impact with her organic farming business in Portugal until the economic crisis hit. She felt forced to leave her home country and family to become a cleaner in Belgium and found a job working for Vanessa. As they both shared their stories about life and loss, they also shared their dreams and found common passions. A deep friendship was born and so was the drive to share their love for fashion and sustainability.
A few years later this friendship has grown into a strong collaboration. Clarisse was able to move back to Portugal and now manages FAM’s entire production process.
Meet The FAMily
We are a fashion brand but first and foremost, we are people. People who laugh and cry and crave connection. People who love hard and believe in the magic of community.
We are a fashion brand but first and foremost, we are human. We are more than cold measurements of size and weight, of revenue and efficiency. We want to put our humanity front and center in all of our endeavours. We don’t build a community around our brand, we build our brand around our community. People are the driving force and people are the reason we center our values around sustainability and inclusiveness. It is our connection with one another that makes our work worthwhile. When we feel we are all working towards a common goal we feel united and empowered. When we see that we share the same values, hopes and dreams, we start to consider ourselves a FAMily.
This is us, the FAMily.
Get to know us.
Vanessa
Designer & Founder
My favorite song: La Foule – Edith Piaff
Most loved FAM item: Our Mona dress, for its endless versatility.
A talent I am proud of: My creativity, being grateful in every situation and my ability to forge deep bonds with people.
On being a FAMme: It’s all about authenticity for me and embodying the duality of my sensitive sides and my badass edges.
FAMbitions: Make our brand grow by building it with the right people; our FAMily. Bringing about a change in our mindsets when it comes to dressing sustainably and making FAM an established value in this market.
Clarisse
Head Of Production & Quality Manager
My favorite song: Here Comes the Sun – The Beatles
Most loved FAM item: Our Hanna Jumpsuit
A talent I am proud of: Connecting the creative aspects of the brand with the technical. My ability to easily connect with other people and making them smile in stressful situations. I love taking care of people and am also considered the mom of the family.
FAMbitions: To see FAM grow into an internationally successful brand.
Anaïs
Creative Community Manager
My favorite song: Lazy Nina – Greg Phillinganes
Most loved FAM item: Ash & Lee in Dark Clay Tencel
A talent I am proud of: My creative side – exploring & expressing new ideas.
FAMbitions: Spreading our message with creative content that reflects our FAM values. To not be afraid of being a little silly or breaking boundaries in order to reach our goal of a sustainable and ethical future.
Ilda & Manuel
When researching how we would tackle the production of our garments, one of our fabric suppliers gave us an address. We didn’t have a phone number to make an appointment so we just drove there and were immediately welcomed as family.
Everything just clicked and after discussing some things over a nice dinner that Ilda and Manuel had prepared for us we decided that these were the people who would handle our production. Soon after that Ilda made our very first FAM piece because she deeply believed this was the start of an amazing adventure together. She couldn’t have been more right.
Ilda and Manuel are now irreplaceable members of our FAMily. Our connection is deep and the amount of care and perfection they put into the production is uncomparable. We could not do this without them.
Katrien
Print Designer
My favorite song: Roam – The B52’s
A talent I am proud of: My sense of color, my capacity to capture ambiance and feeling with my drawings.
On being a FAMme: Sharing values and visions with a community of likeminded people is what’s important to me.
FAMbitions: To make women feel joyful and unique in their FAM outfits.
Celine
Wordsmith & Visual Content Creator
My favorite song: Millionaire (ft. Andre 3000) – Kelis
Most loved FAM item: All of our Kate trousers, they are incredibly flattering.
A talent I am proud of: Living and thinking outside of the box.
On being a FAMme: Embracing the full scope of what I am, trusting my intuition and not waiting for anyone’s approval to stray off the beaten path is what makes me feel complete.
FAMbitions: To be a drop in the ocean of people who are working towards a sustainable and inclusive future. That our mindful way of doing business will one day outweigh the impacts of fast fashion.
Sophie
Producer Prototypes
My favorite song: Boys will be boys – Dua Lipa
A talent I am proud of: My ability to turn a 2D design into a 3D garment and the sewing skills I need to accomplish that.
Most loved FAM item: I absolutely love the Elise jumpsuit.
FAMbitions:I want to keep improving communication between the design team and production team to produce high-quality garments.
Christel
Marketing Coach
You
The FAMme We Design For
You’re the star of our FAMily because your choices as a consumer are driving the real change. You are making our dreams possible and for that we love you, we thank you, we see you. Keep shining, keep doing you.
Ooievaarsnest 16 Gentbrugge 9050 Belgium
Woody
WoodyMore Info
Wie zijn we?
Woody ken je vast wel van de kleurige pyjama’s en slaapkleedjes. Het merk pakt elk seizoen uit met pyjama’s en homewear in drie dierenthema’s. De drie dieren komen tot leven op de pyjama’s, slaapkleedjes, het bedlinnen, de zwemkledij en de pantoffels.
Het Belgische pyjamamerk, met hoofdzetel in Gent, viert in 2019 reeds zijn 25e verjaardag. Sinds de oprichting van Woody in 1993 zijn originaliteit en kwaliteit de stokpaardjes geweest in het ontwerp- en productieproces. Uitmuntende kwaliteit is reeds sinds het prille begin ons stokpaardje.
Vandaag is dit niet anders. We ontwerpen en produceren bij Woody nog steeds met dezelfde mindset. Natuurlijk zijn de ontwerpen door de jaren heen veranderd maar bij Woody kan je vandaag nog steeds rekenen op dezelfde vaste waarden: dierenthema’s, strepen in alle vormen en maten en natuurlijk glow-in-the-dark!
Woody is erin geslaagd om met haar collecties ieder lid van de familie te kleden in originele en kwalitatieve night- en homewear. Met Woody Original, Woody Boyzzz en Woody Girlzzz biedt het merk verschillende stijlen voor verschillende smaken, maar wel voor àlle leeftijden. Bovendien beperkt Woody zich niet enkel in night- en homewear. Ook ondergoed, zwemkledij, leisurewear en accessoires vind je terug in ons aanbod.
Naast fysieke winkels in België, heeft Woody ook een eigen webshop waar collecties online kunnen gekocht worden.
The Woody Group, een bedrijf met een hart voor mens, dier én planeet
Bij Woody hechten we enorm veel belang aan de kwaliteit en duurzaamheid van onze pyjama’s. We vinden het dan ook super om te zien hoe onze Woody-pyjama’s jarenlang worden gedragen, en zelfs worden doorgegeven aan zusjes, broers, neefjes en nichtjes. Tegelijkertijd zijn we ons bewust van de negatieve impact van de modeindustrie op onze samenleving.
Duurzaamheid reikt voor ons dan ook veel verder dan enkel de kwaliteit van onze kledingstukken. We kiezen ervoor om de Woody-collecties te produceren en te distribueren met respect voor mens en milieu.
Dulle Grietlaan 1 Gent 9050 Belgium