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BLYDE BENELUX, CREATING A POSITIVE FOOTPRINT WORLDWIDE
We are Blyde Benelux, the first Benelux-based PR agency to receive a B Corp certification. A sustainable PR agency for sustainable brands and social enterprises. From our two locations in Amsterdam and Antwerp, we work for our mission ‘creating a positive footprint worldwide’. To speed up the transition into a sustainable and social economy, we combine our strengths with pioneering impact brands and social enterprises. Call us happy warriors, working from our core values: humour, ambition, team, optimism, and result.
IT CAN BE FASTER, BETTER, MORE AMBITIOUS
Of course. We have developed healthy flight shame, are committed to the wellbeing of people who suffer for myriad reasons, and a wardrobe can be both responsible and beautiful nowadays. Sustainable and social entrepreneurship and consumerism are very timely and important. In his book about climate change, Jelmer Mommers, correspondent Climate and Energy for De Correspondent, asks the valid question “how are we going to explain this?”. This is part of the challenge: to rally and move people into behavioural change, there is need for context, knowledge, and stories.
FUTURE-PROOF ROUTE TO SUCCESS
Based in Amsterdam and Antwerp, we combine forces with sustainable brands and social enterprises who want to efficiently operate the Dutch, Belgian, and/or Benelux-market from one agency.
Blyde Benelux offers a platform for brands and people who aim to speed up the transition to a positive footprint worldwide. With a solid amount of vigour we show that it can and should be different. Sustainable and social ambitions are directive in all of our PR-strategies and concepts; we help companies to focus on what matters most. The SDGs (Sustainable Development Goals) form important pillars of action within this process. By aligning our approach with the SDGs, we help organisations have a positive impact on society.
Grotehondstraat 44 ANTWERPEN 2018 Belgium
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A playful youth is best explored in soft, fun clothes.
When your brand new outfit is produced with sustainability and comfort in mind it will fit like a glove.
Designed in Belgium, craftmanship from Europe.
Price conscious whilst maintaining exceptional quality standards.
At Ba*Ba Kidswear
SUSTAINABILITY
Working in the childrenswear industry for over a decade has taught us one thing for sure. Nobody’s too small to make a difference.
We are not afraid to rethink fashion, and carefully consider everything we do. From the design to fabrics we use, all the way to what happens to our clothes after we are done with them: every step matters. We might be a small team but we partner with others to reduce our impact on the planet and people. We are dedicated to making a more just and sustainable future.
Because that’s exactly the future we want our children to have.
MATERIALS
So far, the majority of our fabrics are made from natural and organic fabrics. Yet, with every new collection, we are increasing this. We have reduced the proportion of virgin synthetic fibres in our clothing and replaced some with recycled polyester. Currently, 95% of our collection is made with organic cotton.
This way, we are making our clothes safe for the planet and those wearing them.
In the future, we plan to phase out the synthetics as much as possible. Instead, we are looking to introduce new fabrics with a lower eco-footprint. Additionally, we are finding ways to reuse the leftover scraps from our production and reduce fabric waste.
MANUFACTURERS
Producing ethically has always been at the core of our business. We are serious about understanding and knowing where our clothes come from. We do not support practices like child labour, slavery, unpaid working hours, or lack of social security.
Thus, have been partnering with trusted manufacturers in Portugal, Bulgaria, and Turkey for years. We have visited these factories ourselves, to see how and where our clothes are made.
Our partner factories are well recognised and carry certifications like GOTS, OEKO-TEX. They also have a strong corporate social responsibility policy. Together, we are working on sourcing better fabrics, reducing our production waste, and aligning our businesses with the UN’s Sustainable Development Goals (SDGs).
SHIPPING AND PACKAGING
Packaging is a big part of any fashion business. We switched partly to a plastic-free and recycled carton and paper packaging to reduce our impact and waste.
Our next goal is to reduce the transportation footprint.
The suppliers we work with choose to ship by land rather than air, to reduce the transport footprint. They are also starting to use recycled materials to transport our clothes. We are encouraging them to further increase recycled materials in their packaging.
CIRCULARITY
Everyone deserves a safe future, where the clothes we wear don’t cost the planet but help us thrive.
This is why our clothes are made to last. We want children not only to wear the clothes but to #GrowUpWithBaBa.
With every purchase, we encourage you to make the most use of the clothes. This includes taking proper care of them but also passing them on to other children. Our clothes now come with detailed washing and caring instructions, printed on recycled cotton.
We play our part in this too. Every year, we partner with a local charity to donate parts of our clothes to children in need. This way, we give life to as many of our garments as we can, rather than wasting them.
Yet, we aim to do more.
We are planning something we call a Ba*Ba repair day. This will be an annual event where everyone is invited to come and repair clothes for themselves and others. Though our clothes are made with quality in mind, they still get ripped and worn out during playtime or outdoors adventures. We want to encourage mending and repairing the clothes first.
Jan Samijnstraat 15F Gentbrugge 9050 Belgium
Hasseltsesteenweg 105, Kortessem 3720