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ABOUT IREENE
Ireene is a belgian clothing brand founded by interior architect Marie Soufflet. Her
minimalist yet comfortable proposal is focused on a timeless style, a sustainable way of production and high quality materials. The design of the clothes, not tied to any temporary trends, is meant to be a possible answer to fast fashion, offering mostly unique and long lasting pieces for a daily casual elegance.
slowfashion
Using only high quality upcycled fabrics from Italy, our handmade collection is designed and manufactured in Brussels by a small and local network. The reduced series crafted for each season allows for a constant evolution and renewal throughout the year.
details do matter
The essential shape of our clothes is reinforced by the straight cut of the models based on the « less is more » idea. The apparent minimalism is highlighted by ribbons, invisible openings or pockets and outside stitching. These subtle details invite us to understand the creative process in a surprising way.
genderfluid
We want to distance ourselves from the classic gendered fashion by designing mostly unisex clothing. We ditched traditional clichés in favor of a playful and mixed collection, offering anyone to create their own identity.
cité du sureau 17 Brussels 1000 Belgium
Fam
FamThe LabelMore Info
ABOUT
Conscious Fashion
Over the last years, the word ‘sustainable’ has become fashionable. It is being used often and in a lot of different contexts where it always seems to take on a different meaning. In many cases brands use this word as a marketing tool, in some cases this word is abused to greenwash. 100% sustainability is impossible but we do try to be conscious about our responsibilities as a label. Let us state what our approach to conscious fashion looks like to us and to our FAMily.
Everything we do has an impact, leaves a footprint. It is our goal to make this imprint as positive as is commercially possible. We reduce our carbon footprint in a number of creative ways and make sure that all the people involved with FAM are positively empowered.
How We Achieve This
Sustainable Design
Short-lived trends are not in our vocabulary. We strive to make clothing that transcends seasons and stay with you for the longest possible time. We like to think of our collection as a capsule. As our environment changes and temperatures fluctuate, we deem it important that our clothing is versatile and that certain pieces can easily transition the seasons with you.
Each year we design and produce two transseasonal capsule collections for which we choose fabrics that are suitable for summer as well as winter.
Sustainable Production
We have chosen to have all of our clothing produced in Europe to ensure a minimal amount of transportation and a working environment that is congruent with European Social law.
Ilda and Manuel are the proud owners of a small family business in Portugal and have themselves sewn our very first FAM pieces. This was the start of a very fruitful collaboration and a way to make sure that our clothing is made to last by well paid happy people. Happy people are important if we are to build a new world together.
Sustainable Fabrics And Printing
Technology and industry have made impressive advancements in the last years however we still have a long way to go to produce fabrics that are versatile, durable and ecologically innovative at the same time.
Although the possibilities are sometimes still limited, we put a lot of effort into sourcing fabrics that help us achieve both our goals in regards to conscious fashion as a company and our aesthetic goals as a fashion label.
All of our prints are designed in Belgium and printed in Europe with inks that pollute less and with a process that significantly reduces water consumption.
Transparency
It is important for us that you, our beloved FAM, are provided the tools to make decisions with integrity and enable you to consume and buy in such a way that is in line with your environmental and social ethics.
In striving for perfection, we have learned it is unattainable. Today it is strictly impossible to do everything 100% sustainably but we are encouraged to know our society and economy are slowly changing directions. We have you to thank for this and it is you and your choices as a consumer that can help us achieve a world where a well thought through approach to conscious fashion can become our collective reality.
Washing Prescriptions
Buying conscious clothing is an excellent first step in reducing our carbon footprint. The second step would be to make our clothes last longer so that we don’t have to throw them away
The Story
Before she created FAM, Vanessa Beniers was racing through life, like a lot of us, working a busy job with little creative satisfaction. Right after losing her mother and later also her job, she hit a metaphorical wall and crashed.
Loss is destructive but destruction always means opportunity, so Vanessa started digging for things that could give her life a renewed sense of meaning. She promised herself to never put another dream in a box, to unapologetically stand for what she believes in and to let love and passion guide her way. Turning her setbacks into wins ultimately guided her back to her childhood passion, her love for fine clothes.
Friendship And Collaboration
Life has a funny way of bringing the right people together at exactly the right moment. Around the same time Vanessa decided to enroll herself in several courses on patternmaking, fabrics and business she met Clarisse Rocha.
Clarisse was making a sustainable impact with her organic farming business in Portugal until the economic crisis hit. She felt forced to leave her home country and family to become a cleaner in Belgium and found a job working for Vanessa. As they both shared their stories about life and loss, they also shared their dreams and found common passions. A deep friendship was born and so was the drive to share their love for fashion and sustainability.
A few years later this friendship has grown into a strong collaboration. Clarisse was able to move back to Portugal and now manages FAM’s entire production process.
Meet The FAMily
We are a fashion brand but first and foremost, we are people. People who laugh and cry and crave connection. People who love hard and believe in the magic of community.
We are a fashion brand but first and foremost, we are human. We are more than cold measurements of size and weight, of revenue and efficiency. We want to put our humanity front and center in all of our endeavours. We don’t build a community around our brand, we build our brand around our community. People are the driving force and people are the reason we center our values around sustainability and inclusiveness. It is our connection with one another that makes our work worthwhile. When we feel we are all working towards a common goal we feel united and empowered. When we see that we share the same values, hopes and dreams, we start to consider ourselves a FAMily.
This is us, the FAMily.
Get to know us.
Vanessa
Designer & Founder
My favorite song: La Foule – Edith Piaff
Most loved FAM item: Our Mona dress, for its endless versatility.
A talent I am proud of: My creativity, being grateful in every situation and my ability to forge deep bonds with people.
On being a FAMme: It’s all about authenticity for me and embodying the duality of my sensitive sides and my badass edges.
FAMbitions: Make our brand grow by building it with the right people; our FAMily. Bringing about a change in our mindsets when it comes to dressing sustainably and making FAM an established value in this market.
Clarisse
Head Of Production & Quality Manager
My favorite song: Here Comes the Sun – The Beatles
Most loved FAM item: Our Hanna Jumpsuit
A talent I am proud of: Connecting the creative aspects of the brand with the technical. My ability to easily connect with other people and making them smile in stressful situations. I love taking care of people and am also considered the mom of the family.
FAMbitions: To see FAM grow into an internationally successful brand.
Anaïs
Creative Community Manager
My favorite song: Lazy Nina – Greg Phillinganes
Most loved FAM item: Ash & Lee in Dark Clay Tencel
A talent I am proud of: My creative side – exploring & expressing new ideas.
FAMbitions: Spreading our message with creative content that reflects our FAM values. To not be afraid of being a little silly or breaking boundaries in order to reach our goal of a sustainable and ethical future.
Ilda & Manuel
When researching how we would tackle the production of our garments, one of our fabric suppliers gave us an address. We didn’t have a phone number to make an appointment so we just drove there and were immediately welcomed as family.
Everything just clicked and after discussing some things over a nice dinner that Ilda and Manuel had prepared for us we decided that these were the people who would handle our production. Soon after that Ilda made our very first FAM piece because she deeply believed this was the start of an amazing adventure together. She couldn’t have been more right.
Ilda and Manuel are now irreplaceable members of our FAMily. Our connection is deep and the amount of care and perfection they put into the production is uncomparable. We could not do this without them.
Katrien
Print Designer
My favorite song: Roam – The B52’s
A talent I am proud of: My sense of color, my capacity to capture ambiance and feeling with my drawings.
On being a FAMme: Sharing values and visions with a community of likeminded people is what’s important to me.
FAMbitions: To make women feel joyful and unique in their FAM outfits.
Celine
Wordsmith & Visual Content Creator
My favorite song: Millionaire (ft. Andre 3000) – Kelis
Most loved FAM item: All of our Kate trousers, they are incredibly flattering.
A talent I am proud of: Living and thinking outside of the box.
On being a FAMme: Embracing the full scope of what I am, trusting my intuition and not waiting for anyone’s approval to stray off the beaten path is what makes me feel complete.
FAMbitions: To be a drop in the ocean of people who are working towards a sustainable and inclusive future. That our mindful way of doing business will one day outweigh the impacts of fast fashion.
Sophie
Producer Prototypes
My favorite song: Boys will be boys – Dua Lipa
A talent I am proud of: My ability to turn a 2D design into a 3D garment and the sewing skills I need to accomplish that.
Most loved FAM item: I absolutely love the Elise jumpsuit.
FAMbitions:I want to keep improving communication between the design team and production team to produce high-quality garments.
Christel
Marketing Coach
You
The FAMme We Design For
You’re the star of our FAMily because your choices as a consumer are driving the real change. You are making our dreams possible and for that we love you, we thank you, we see you. Keep shining, keep doing you.
Ooievaarsnest 16 Gentbrugge 9050 Belgium
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Aymara is the result of the love story between a Belgian engineer, Sven Van Gucht, who met Yannina Esquivias, a young Peruvian travel agent, during a sabbatical year and fell in love. Yannina and Sven quit their jobs and started a knitting factory in Peru together with Yannina’s family. In 2007, the knitwear label Aymara was born. The name Aymara refers to a native ethnic group in the Andes of South America.
Concept
The magic of Aymara lies in the combination of Belgian design and Peru’s extraordinary fibers and textile craftmenship. Aymara’s knitwear is produced in our own knitting factory in Arequipa, in the south of Peru, managed by Yannina’s family. Thank’s to our strong relationship with them and their unconditional commitment, this incredible intercontinental project could be achieved. We believe that in today’s world of fast fashion and mass consumption, people are looking for authentic products with a soul. When buying Aymara, you are sure to get longlasting, sustainable products with an extraordinary story.
Design
Excellent natural fibers play a key role and are the starting point of each Aymara design. This is why Aymara chooses to offer pure styles available in a wide colour palette of bright and soft colours. Our designers take into account the fashion trends but at the same time, we make sure that each Aymara product is timeless and longlasting. A lot of attention has been paid for the perfect fitting form and discrete refined details. The kids collection, designed by Yannina has a playful character whereas the women’s collection, designed by Saskia Van Herzeele is very feminine.
Fiber
Peru manufactures some of the world’s finest quality fibers. For our summer collections, Aymara uses Peruvian pima cotton which is considered to be one of the softest and finest cottons in existence. In winter, garments made of precious alpaca blends are always an important part of our collection. Alpaca is a cousin of the llama and is prized for it’s thermal properties, silkiness and durability. Alpaca is a fiber which does not come at the expense of the environment. In today’s world, dominated by artificial materials, alpaca is the natural option. Alpacas graze at elevations of 3500 to 5000 meters in the Peruvian Andes. This precious fibre is used by top designers world wide. Aymara only uses the finest alpaca fibers, called baby alpaca. In our winter collections we also offer garments made of fine merino wool from Argentina.
Production
Aymara’s knitting plant is fully integrated and employs about 60 persons on the pay roll. This assures us to be in complete control of the production process and the quality of the garments. Although the knitting process itself has been industrialized, the production process is labour intensive and still requires a lot of manual operations. A lot of attention is been paid to the linking and finishing processes. Aymara garments are fully fashioned ; this means that the cutting and overlocking process is avoided as much as possible. By doing so, Aymara’s customers are getting a high quality product with one of the finest linking and finishing standards on the market. Turn your Aymara garment inside out and you will see what we mean !
Although most of the collection is produced on industrial knitting machines, each winter season Aymara offers a small theme of hand knit accessories. This enables women to generate an income by hand knitting at their home while taking care of their children. For a lot of these women it would be impossible to work inside a company because of their family situation and the lack of childcare. You can recognize these products by the “Aymara hand knit” hang tag. We are currently investigating how this could be integrated into a wider social project.
Head office & International Sales Aymara bvba Bornem 2880 Belgium
Showroom Aymara Antwerp Kielsevest 70 Antwerpen 2018 Belgium
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is a Fashion/comfort/sport/street-wear and an Art Book & Prints retailer throughout its own E-shop.
The brand is also distributed throughout a limited amount of retailers (still open to new ones) around the globe.
Rue Beckers 66 Brussels 1040 Belgium
Estelle Fischer
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ESTELLE FISCHER IS A BRAND OF POLYMER CLAY CREATIONS MADE ENTIRELY BY HAND, IN BELGIUM.
Estelle mainly offers you earrings and hair clips, fun, colorful, unique and light.
Estelle found this colorful clay again in 2020, 17 years after modeling it for the first time when she was making beads to create bracelets with her friends.
Her universe has developed through colors and materials by combining polymer clay with acrylic paint, alcohol ink or colored powder, which makes each pair unique.
The Belgian brand “CERNIT” is the most used polymer clay in Estelle’s workshop, accompanied by some shades of the famous German brand “FIMO”. The use of quality materials is essential to guarantee you a product that will accompany you over time. In addition, Estelle favors above all short circuits and offers 100% recyclable and biodegradable packaging.
Estelle wants to bring joy and confidence to women by offering them original creations while consuming locally and responsibly.
Rue du Bois 21 Engis 4480 Belgium
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About
After reading the book “The Emperor wears no clothes” by hemp advocate Jack Herer, Emilio De Baudringhien got inspired to start a company that would bring this amazing plant and all of its benefits, back to humanity.
Since hemp is a carbon negative crop we strongly believe it can be a key player in fighting global warming… think of it this way: we are growing a plant in 100 days that takes huge amounts of carbon from our atmosphere and stores it safely in the ground, actually increasing the fertility of the soil. After the plant is harvested we can use every single aspect of the plant for a different purpose, leaving no waste. All this with a minimum input of water and nutrients and no use of pesticides and herbicides.
1 acre of hemp takes in 10 times the amount of carbon compared to 1 acre of rainforest.
Emilio doesn’t consider The Ornament Hemp Co. a fashion company since we don’t follow fashion trends or seasons. Instead we see the company as a vehicle to support the hemp movement in all its forms.
Emilio never started this company for money gaining purposes. All of the money that comes in is directly re-invested in creating more products made from hemp to help increase global hemp crop production and help create a world with more durable products made from replenishable crops such as hemp.
At the end of 2017, Emilio set up a crowdfunding campaign to set up his label. Thanks to 110 lovely backers, Emilio got his project funded and was able to take off.
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About Us
Our story is one about great things. About handy things. About beautiful things.
But above all, about friendship. About four childhood friends who found each other in an unbridled passion for quality and craftsmanship. At Comme Quatre there are therefore few restrictions. We just make what feels true to us. No extravagant fuss, but unarticulated simplicity. With the feeling of being a bit special.
We like to design everyday objects such as a stylish handbag, spectacle box, key ring, wallet, wallet or handkerchief with a few striking features such as the graceful cowhides. A creative trait that we like to mix with our insatiable hunger for adventure, variety and entrepreneurship. Talent is present as well. Each in his or her own way. And love. Lots of love. For each other and for the products we create, and that’s a fact.
Our Story
exquisite & honestly handmade
Not only a brand, Comme Quatre is a creative, playful and human project. All our products are handmade by traditional craftsmen whom we admire for their knowhow, entrepreneurship and courage. Together we create a sustainable product.
#nowaste
A Comme Quatre handbag, just like a pair of glasses, key ring, wallet, wallet or pouch is a nice example of upcycling. Say again? Upcycling goes just a little further than recycling: transforming old and allegedly unusable materials into something valuable and often more beautiful than before. In this way, our cowhides are upcycled from meat waste into a sustainable material that lasts for years and can be broken down by nature after use. The hides are also tanned plant-based, i.e. without the addition of harmful substances.
timeless class
Six collections a year? Not for us. By designing our cowhide accessories to look beyond the latest trends, they are wearable every season. Slow fashion it is. Quality leather products are handmade by traditional craftsmen. For example, a handbag, spectacle case, key ring, wallet or pouch by Comme Quatre is not only fashionable, but also durable.
unique
Each accessory guarantees 100% supple leather and natural cowhide. Each with their own unique print and ditto character. The pattern of the cowhides are different for each accessory, due to the colour differences in the coat of the cow. So every handbag, spectacle case, key ring, wallet or pouch from Comme Quatre is slightly different and always gives a distinctive touch to your outfit.
Our Team
Miloud, chief workshop
“Working with natural products is what I have done all my life. More than 15 years have I been working in this atelier. I am in charge of overseeing the production process, creation of the malls, cutting the hides and leather, and the final inspection of the finished goods.”
Fatima, artisan
“I am the youngest of our team and still in ’training’, learning how to prepare the different components of our products for the knitting team. I love the fact that we start with a cowhide and finish with a bag or accessory which will be cherished by someone for many years. ”
Mbark, artisan
“I have been working in this workshop for more than 15 years. I am mainly in charge of the different knitting machines which we use on leather, cowhide and tissues. I love this variation in my job, and like the fact that we can participate in the creation process of the products.”
Belaid, artisan
“I have been working for more than 10 years in this workshop, but I have been in the fashion industry all my life. I am in charge of assembling the products. I like the interaction between the craftmen and the fact we actively participate in the design and creation process ”
Hafida, artisan
“I am assisting Mbark and Belaid in the preparation of the different parts they need to assemble, in between the different stages of the production, I implement the zippers and closures. I like the fact we create beautiful products.”
Our Values
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We love your curiosity,
And we are more than happy to respond to it.
We will explain you who we are, what we do and why.
To make it short, the best way to dress is to wear second hand clothes. However for underwear… it’s more complicated. Our mission is to create a well made and comfortable underwear that lasts.
Our first aim is to produce in a responsible way
Sustainable fabric
MicroModal™ is an eco-friendly fiber made from responsibly sourced wood pulp. The wood pulp is dissolved in a closed-loop process with a non-toxic organic solvent, then the solution is forced through tiny holes in order to create a magical biodegradable fiber that feels softer and lighter than cotton. See our supplier Lenzing.
Traceability
We are proud to have a 100% European product from the raw material sustainably sourced in Austrian forest, to the printing and the final touch in Porto, Portugal. Our suppliers are an inspiration for us to always try to improve ourselves to reach the best product possible for your butt and the planet!
Durability
We are very happy to work with an experienced factory. Together we tested and corrected our underwear to have a product that lasts. Because without that, it wouldn’t be sustainable. That’s why we now propose 3 years of warranty on our products.
Rue de Londres 18 Brussels 1050 Belgium
Eric Beauduin
Eric BeauduinMore Info
Eric Beauduin started working with second hand materials ten years ago.
This decision was more instinctively than from an ecological conviction and he dissected old clothes to make bags.
The details and secrets of clothes and accessories such as pockets, buttonholes, lining and reinforcements have always caught his interest more than the overall aspect of clothes.
Initially he used clothes in fabric, men’s suit, shirts, coats, but quickly moved on to leather clothes.
The patina of a used leather trench, bomber or jacket gives the soul of his accessories.
Season after season he invents hand made bags with techniques coming from clothes tailoring and leather goods traditions.
Each piece is an experiment. The original clothes pockets, seams and details, the different leathers,
the colors of the passed fashion are transposed into the bags.
The shapes and the use of the bags change following the demands and desires, but the concept is always the same.
Everything is made in the designer’s house in Brussels.
Impossible to duplicate a piece.
A limited production of by number labeled pieces.
Few sofisticated selling points in Belgium, France, Japan, USA.
Should this be named slow fashion?
THINGS
All bags are cut in second hand leather jackets, trenches, bombers, skirts.
The handles, slings, straps, piping are made in the same leather.
The material is all kinds of soft and smooth leather such as lamb’s leather, calfskin, goat’s leather used in manufacturing leather clothes.
The leather is usually lined with fabric.
Some of the models are reinforced with felt inside.
The inside is made with the same leather and a black “pocketting” fabric so that keys or sharp metal
objects don’t cause any damage.
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all Joseffa products are made from re-used or recycled material.
A minimum of 95% of all used materials have a circular origin.
Av des Combattants 146 Bousval 1470