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ABOUT IREENE
Ireene is a belgian clothing brand founded by interior architect Marie Soufflet. Her
minimalist yet comfortable proposal is focused on a timeless style, a sustainable way of production and high quality materials. The design of the clothes, not tied to any temporary trends, is meant to be a possible answer to fast fashion, offering mostly unique and long lasting pieces for a daily casual elegance.
slowfashion
Using only high quality upcycled fabrics from Italy, our handmade collection is designed and manufactured in Brussels by a small and local network. The reduced series crafted for each season allows for a constant evolution and renewal throughout the year.
details do matter
The essential shape of our clothes is reinforced by the straight cut of the models based on the « less is more » idea. The apparent minimalism is highlighted by ribbons, invisible openings or pockets and outside stitching. These subtle details invite us to understand the creative process in a surprising way.
genderfluid
We want to distance ourselves from the classic gendered fashion by designing mostly unisex clothing. We ditched traditional clichés in favor of a playful and mixed collection, offering anyone to create their own identity.
cité du sureau 17 Brussels 1000 Belgium
Catalina J
Catalina JMore Info
WHO WE ARE
Since 2007 she designed for several women’s wear fashion brands, launching her first label collection in 2016 in order to build a strong visual brand identity, dedicated to modern and individual femininity. Catalina J develops a refined construction of actual silhouette with elaborated crafted lines and sharp details inspired from Couture technique.
Dedicated to intelligent, active and stylish woman, dresses Catalina J are the image of a truly modern urban spirit. Her signature stems are empowered by the mix between geometric cuts and pure lines. The outstanding design places the studied grace of feminine body in the spotlight revealing a continuous search of proportion, fabric and color matching.
Headed in the creative process by inspirational themes in continue progress such as art, architecture and technology, the designer highlights a minimalist, yet polished profile with clean cut, soft and superfine adds up to a superior sartorial vision.
An important step in our brand development now is identifying and implementing innovative-sustainable solutions, choosing the right and responsible way of creating.
OUR APPROACH
We are interested in bringing innovative solutions and sustainable approaches through our active research on how to develop, produce and deliver best and original designs for our customers at the same time minimizing impact on the planet.
Our new journey started in 2018 when we decided to use for our next collection organic certified cotton and next steps are to add other low impact and natural fabrics to our designs.
A new challenge that marks a new beginning for our brand strategy – a responsible consuming lifestyle that correctly integrates into our future creative process.
FABRICS
We source the purest and high quality fabrics directly from our certified suppliers which have already a well established reputation and tradition in producing it.
The organic cotton is certified with international Global Organic Standard GOTS and OEKO Tex standard for textile.
Also we use low impact fabrics which biodegrade faster and use less water to produce them: viscose, tencel and recycled fabrics.
Great things are happening in this space, with many more to come!
OUR VISION
We aim to tell stories through our collections, building a strong identity of high quality, ethically made garments with a conscious concept and sustainable practices behind.
We love to create with respect for our customers and the environment. That’s why we decided to integrate the slow fashion process, and to implement ethic and sustainable opportunities for our production, made in EU.
We bring value and enhanced product experiences to our customer – next to creative signature design while using organic certified fabrics for our collections.
Avenue de Broqueville 94 BRUXELLES 1200 Belgium
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A playful youth is best explored in soft, fun clothes.
When your brand new outfit is produced with sustainability and comfort in mind it will fit like a glove.
Designed in Belgium, craftmanship from Europe.
Price conscious whilst maintaining exceptional quality standards.
At Ba*Ba Kidswear
SUSTAINABILITY
Working in the childrenswear industry for over a decade has taught us one thing for sure. Nobody’s too small to make a difference.
We are not afraid to rethink fashion, and carefully consider everything we do. From the design to fabrics we use, all the way to what happens to our clothes after we are done with them: every step matters. We might be a small team but we partner with others to reduce our impact on the planet and people. We are dedicated to making a more just and sustainable future.
Because that’s exactly the future we want our children to have.
MATERIALS
So far, the majority of our fabrics are made from natural and organic fabrics. Yet, with every new collection, we are increasing this. We have reduced the proportion of virgin synthetic fibres in our clothing and replaced some with recycled polyester. Currently, 95% of our collection is made with organic cotton.
This way, we are making our clothes safe for the planet and those wearing them.
In the future, we plan to phase out the synthetics as much as possible. Instead, we are looking to introduce new fabrics with a lower eco-footprint. Additionally, we are finding ways to reuse the leftover scraps from our production and reduce fabric waste.
MANUFACTURERS
Producing ethically has always been at the core of our business. We are serious about understanding and knowing where our clothes come from. We do not support practices like child labour, slavery, unpaid working hours, or lack of social security.
Thus, have been partnering with trusted manufacturers in Portugal, Bulgaria, and Turkey for years. We have visited these factories ourselves, to see how and where our clothes are made.
Our partner factories are well recognised and carry certifications like GOTS, OEKO-TEX. They also have a strong corporate social responsibility policy. Together, we are working on sourcing better fabrics, reducing our production waste, and aligning our businesses with the UN’s Sustainable Development Goals (SDGs).
SHIPPING AND PACKAGING
Packaging is a big part of any fashion business. We switched partly to a plastic-free and recycled carton and paper packaging to reduce our impact and waste.
Our next goal is to reduce the transportation footprint.
The suppliers we work with choose to ship by land rather than air, to reduce the transport footprint. They are also starting to use recycled materials to transport our clothes. We are encouraging them to further increase recycled materials in their packaging.
CIRCULARITY
Everyone deserves a safe future, where the clothes we wear don’t cost the planet but help us thrive.
This is why our clothes are made to last. We want children not only to wear the clothes but to #GrowUpWithBaBa.
With every purchase, we encourage you to make the most use of the clothes. This includes taking proper care of them but also passing them on to other children. Our clothes now come with detailed washing and caring instructions, printed on recycled cotton.
We play our part in this too. Every year, we partner with a local charity to donate parts of our clothes to children in need. This way, we give life to as many of our garments as we can, rather than wasting them.
Yet, we aim to do more.
We are planning something we call a Ba*Ba repair day. This will be an annual event where everyone is invited to come and repair clothes for themselves and others. Though our clothes are made with quality in mind, they still get ripped and worn out during playtime or outdoors adventures. We want to encourage mending and repairing the clothes first.
Jan Samijnstraat 15F Gentbrugge 9050 Belgium
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QUE ONDA VOS is a fairtrade design label that produces scarves,, carpets and blankets which are all handmade by Indigenous Mayan weavers in Guatemala.
Hanne De Wyngaert graduated in fashion design at the Royal Academy Of Fine Arts in Antwerp in 2006. She was a co-founder and co-designer of the Belgian Designers Label ‘Ti+Hann’ from 2007 til 2012. Following this, Hanne started thinking about designing and developing products that have a social impact on the community that produces them.
In 2013 she travelled to Guatemala and founded the design label QUE ONDA VOS in cooperation with a local fair trade organization. This organization offers support to Mayan women in the Guatemalan countryside by making weaving, a traditional part of their daily lives, a solid source of income. The majority of these women live in extreme poverty, but with this collaboration the weavers receive a fair wage for their work. They also preserve and promote an ancient tradition that is threatened to disappear due to mass production. Since then Hanne has started collaborations with various organizations and cooperatives located in Guatemala, all known for their own handicraft specialties and techniques.
QUE ONDA VOS is Guatemalan street slang for ‘Yo, what’s up?’. The label Q.O.V stands for a combination of Mayan tradition and Western culture in the form of design and fair trade. QUE ONDA VOS develops products such as scarfs, bags, carpets and blankets, all 100% handmade by the Mayan weavers in Guatemala. The design of the products is a result of the dialogue, co-operation and interaction between the two cultures.
The project’s goal is to develop an awareness about conscious consumption and to create jobs in indigenous communities ensuring fair wages.
QUE ONDA VOS is about respect.
Roxane Ballon
Roxane BallonMore Info
/ WHO AM I
I am a Fashion Designer based in Braine-le-Comte, Belgium.
I graduated from the School of “Francisco Ferrer” (Brussels) in the field of Fashion Design.
I specialize in Accessories Design, with a special focus on leather goods, where I was able to build an extensive expe- rience working for leading brands such as Maison Delvaux.
/ MY PHILOSOPHY
Authenticity • Innovation • Sustainability
My view of fashion is strongly influenced by craftsmanship, culture and art.
My designs are refined and functional with high-end cuts, materials and finishes.
It is important for me to design premium contemporary products, which are authentic, innovative and sustainable.
141 Rue d’Écaussinnes Braine-le-Comte 7090
STRØM
STRØMMore Info
About STRØM
The unexpected ways of life brought the 4 of us together in the vibrant city of Antwerp, the so-called ‘Stad aan de Stroom’ (hence the name STRØM). During a warm, cosy evening somewhere in May 2017 we started playing with the idea to come up with a clothing brand that combines high-quality fabrics with recognizable, minimalistic icon designs. The Danish Ø is a direct reference to the beauty and simplicity of Scandinavian minimalistic designs. The brand STRØM was born.
Our history of existence is metaphorical for our corporate DNA and the message we want to bring: Life’s too short to not enjoy happiness & friendship!It is our firm conviction that, despite the situation, everyone should be able to experience the joys of life. Therefore, STRØM partnered with Make-A-Wish® Belgium-Vlaanderen in 2018.
Sustainability also flows through our veins. Our products wear the Fair Wear label and comply with the Organic Blended Cotton Standard. In 2019, we closed another partnership with The Plastic Soup Foundation, a leading global advocacy group that tackles the problem of plastic pollution. In order to walk the talk, we were able to decrease the use of plastic in our supply chain to an absolute minimum by banning any plastic wrappers in our packaging process while instead using recyclable boxes.
As you can see, our exciting journey has only just begun. Many adventures and STRØM moments are still ahead of us. We started the journey with 4 and we would be honored if you join the trip.
Diepestraat 122 bus 3 Antwerp 2060 Belgium
Woody
WoodyMore Info
Wie zijn we?
Woody ken je vast wel van de kleurige pyjama’s en slaapkleedjes. Het merk pakt elk seizoen uit met pyjama’s en homewear in drie dierenthema’s. De drie dieren komen tot leven op de pyjama’s, slaapkleedjes, het bedlinnen, de zwemkledij en de pantoffels.
Het Belgische pyjamamerk, met hoofdzetel in Gent, viert in 2019 reeds zijn 25e verjaardag. Sinds de oprichting van Woody in 1993 zijn originaliteit en kwaliteit de stokpaardjes geweest in het ontwerp- en productieproces. Uitmuntende kwaliteit is reeds sinds het prille begin ons stokpaardje.
Vandaag is dit niet anders. We ontwerpen en produceren bij Woody nog steeds met dezelfde mindset. Natuurlijk zijn de ontwerpen door de jaren heen veranderd maar bij Woody kan je vandaag nog steeds rekenen op dezelfde vaste waarden: dierenthema’s, strepen in alle vormen en maten en natuurlijk glow-in-the-dark!
Woody is erin geslaagd om met haar collecties ieder lid van de familie te kleden in originele en kwalitatieve night- en homewear. Met Woody Original, Woody Boyzzz en Woody Girlzzz biedt het merk verschillende stijlen voor verschillende smaken, maar wel voor àlle leeftijden. Bovendien beperkt Woody zich niet enkel in night- en homewear. Ook ondergoed, zwemkledij, leisurewear en accessoires vind je terug in ons aanbod.
Naast fysieke winkels in België, heeft Woody ook een eigen webshop waar collecties online kunnen gekocht worden.
The Woody Group, een bedrijf met een hart voor mens, dier én planeet
Bij Woody hechten we enorm veel belang aan de kwaliteit en duurzaamheid van onze pyjama’s. We vinden het dan ook super om te zien hoe onze Woody-pyjama’s jarenlang worden gedragen, en zelfs worden doorgegeven aan zusjes, broers, neefjes en nichtjes. Tegelijkertijd zijn we ons bewust van de negatieve impact van de modeindustrie op onze samenleving.
Duurzaamheid reikt voor ons dan ook veel verder dan enkel de kwaliteit van onze kledingstukken. We kiezen ervoor om de Woody-collecties te produceren en te distribueren met respect voor mens en milieu.
Dulle Grietlaan 1 Gent 9050 Belgium
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Made & More is a Belgium based online store dedicated to sustainable fashion and transparency on who, and how was made your garment. Through the brands we choose, we want to offer an alternative to fast-fashion for conscious consumers.
WE BELIEVE…
Fashion being one of the biggest industries, we believe that changing the way we consume can bring big changes. Made & More was born because we strongly believe in a proper and sustainable way to consume fashion. We want to give you the opportunity to wear amazing and special fashion apparel. We believe the key is to think about how we buy and what we buy.
Do you know where your clothes come from?
The fashion industry is glamour and fascinating, but also one of the most polluting. Tons of pesticides used, water polluted and wasted and thousands of workers exploited everyday to produced more, faster, at lower cost. Talented worker, artisans, designers are though making every day fashion. We shouldn’t stop buying clothes, but we can ask ourselves how we buy and what we buy.
Sustainable & transparent
There are several ways to bring fashion sustainable. Through the fabrics (organic cotton, reclaimed fabrics, recycled wool, …), through the place of production, through the savoir-faire, through the choice. Made & More carefully choose every brand. Each of them decided to keep their production close, in Europe and to be honest, proud and fully transparent on the way they produce.
“MADE IN” HERE
Because we think transparency goes with honesty, you will find on each brand and article its origin, where it was produced, who is the designer.
There are names, faces and stories.
Each brand we choose has this little something: fine jewels design, recycled fabrics (recycled wool, recycled denim, organic cotton, …) apparel made of reclaimed materials, small production. They all in their way have this ethic twist, making the brand different. At the end, being a conscious consumer, the relation you will build with the garment becomes much more rich than with any other!
Sarah Josis
Sarah JosisMore Info
Sarah Josis studied fashion design and journalism in Brussels, her home town. After a post-master’s degree at S Mode in Paris, the young designer started working for major fashion houses such as Burberry and Joseph. It was only natural that she wanted to start her own business in Brussels.
In a desire to keep a line in phase with her time and her creative desire, the designer has developed a line for weddings, minimal and timeless.
WOMEN OF CHARACTERHer latest collection is anchored in an era where the modern woman combines strength and softness. From an early age, Sarah Josis has always been surrounded by women of character who have inspired her creative evolution. Seeing her grandmother elegantly wear a jacket with a clean cut, masculine and almost committed to her time, was the reason for this collection launched from its centerpiece, the masculine-feminine jacket proposed for a resolutely modern marriage.
In a society where the impression of being against the current, the designer wanted to carry more than just a collection but a movement of words, an ode to union where each piece carries the wish to defend a sustainable future and where we are one with the ecological and ethical values in which the designer believes. Marriage becomes a strong symbol where the garment takes on a minimalist look with clean but straightforward lines. Each fabric, whose material is designed to be combined with a certain colourful future, allows us to project ourselves towards more than just a single event.
Conni Kaminski
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BEHIND THE BRAND
CONNI KAMINSKI is an ethical and sustainable womenswear designerbrand
100% made in Belgium.
Refined asymmetry, beautiful drapés, deconstructed knitwear, unexpected material mix and upcycling, for a result both original and elegant. The clothes are made from mostly natural and high quality materials such as silk, cotton, linen, merino wool and baby alpaca wool.
Next to the onlineshop, there is the boutique followed by the atelier, located in the historic center of Brussels: come and say hi and discover our universe chic and décalé.
ABOUT THE DESIGNER
Designer of German origin, Conni Kaminski studied fashiondesign and tailoring in Hamburg.
In 2000, she settled permanently in Brussels, and in 2005, the Conni Kaminski brand was created.
In 2008, she opened her store in the historic center of Brussels, behind which you can see the place where the magic happens: her workshop.
ETHICAL AND SUSTAINABLE
While proximity to her customers is a fundamental thing for Conni Kaminski, proximity to her suppliers and manufacturers is no exception. The sourcing of raw materials from different European countries and the production « made in Belgium », including research for fabrics, her pieces are entirely made on the same continent. Far from large productions across the oceans, everything is done via a 100% European network for flawless regulation and visibility of production.
MATERIALS CHOSEN WITH CARE
Because every detail counts, Conni Kaminski always selects for her creations essentially natural and high quality materials, all from European producers, such as silk, cotton, linen, merino wool and baby alpaca yarns, offering to her customers beautiful clothes comfortable to wear.
QUALITY OVER QUANTITY
Avoiding mass overproduction, Conni Kaminski’s clothes are created in limited series with a design both elegant and original. Refusing to get locked into far too ephemeral codes and trends, Conni Kaminski has her own universe. Thus, each of her pieces is a real added value to your wardrobe, as timeless as atypical. Always in the field of sustainability, her creations aim to support the clients in their everyday lives over the long term. Wearing Conni Kaminski is about asserting values and style, while remaining authentic.
HER WAY OF WORKING
For her creations, Conni Kaminski loves playing with the fabric. If her bust molding technique, often used by Japanese designers, honors many drapes, we can also find in her pieces a work of knitwear deconstruction, study of the material to transform it and even upcycle it into something chic and innovative.
We can find in her clothes an elegant asymmetry as well as many material contrasts, bringing all its originality and identity.
THE SHOP
Located in the historic center of Brussels, her shop is where it all happens. If the front door opens onto a beautiful store where you can admire, try and buy her creations, the back window offers us a view of her workshop, separated by an exterior courtyard full of greenery, where the collections are designed, the patterns are drew, the prototypes are created…, in short, a veritable abundance of ideas. It is also from the same place that each online order is sent, carefully packaged before departure.
Flagship store Marche au Charbon/Kolenmarkt, 102 Brussels 1000 Belgium