Shops selling underwear and Lingerie by Belgian designers
Arsenic & Vielles Dentelles
Arsenic & Vielles Dentelles-
The Story
- The skin unveils…and the skin veils. The skin is double, becomes double. Like a jewel, drawing and emphasizing itself. Lingerie is flimsy.It makes us recall ourselves, to the women we were and to the women we’ll be, It’s the intimate link between us and us, between us and the gaze, between us and him between him and her. Lingerie is Vieilles dentelles.Then suddenly, the memory of an embrace, a dream of stripping, patiently impatient, until comes the sensual essence.
- And, in a unique instant, Senses are smelting and confusing in a unique instant. Lingerie is Arsenic.Arsenic et vieilles dentelles paradoxes itself in order to offer you this liberty of sensuality, without being a jail or a constraint.Arsenic et vieilles dentelles goes along with tradition, silk, cotton and the precise home made know how bringing you to taste, in total freedom, the beauty of a forbidden poison.
Arum Lingerie
Arum Lingerie1898
At the end of the 19th century, Alphons De Clercq, as a tailor, started a business in “white goods” together with his sisters Leonie and Florentine in 20 Theofiel De Beckerstraat.
1914-1918
When Aarschot is destroyed during the Great War, the family flees to Blairgowrie in Scotland. Upon return, the store appears to be heavily damaged. The family runs the markets until the 1930s.
1936
The store will be reopened at a new address: the current Leuvensestraat 25. In addition to underwear and corsets, soap and perfumes are also offered in the store.
1940-1945
During WWII, Adeline, daughter of Alfons, keeps the shop afloat. (In this photo from the 1930s: Mary on the left, Adeline on the right).
1960
Nora, daughter of Adeline, joins the business.
2000
Two turns of the century are already on the list of achievements of the store!
2009
Christiane, Nora’s daughter-in-law, takes over the business.
2010
Huis De Clercq becomes a BVBA, Arum Lingerie is born. Our logo is the white arum, Zantedeschia aethiopica Linn., also called ‘arum lily’, originally from South Africa but today a widely distributed houseplant, known for its refined and elegant shape.
2011
During the holiday season, the store will move to temporary premises in Martelarenstraat. The Leuvensestraat 25 will soon become a construction site.
2012
A year later the new building is finished and a brand new Huis De Clercq, the shop as you see it now, opens its doors.
Leuvensestraat 25 Aarschot 3200 Belgium
Nederlands
Wie zijn we?
Bel&Bo is een Belgisch familiebedrijf met meer dan 90 winkelpunten verspreid over heel België.
Onze kledingketen staat voor een complete collectie kledij en accessoires, voor de volledige familie en voor iedere stijl.
Kleur primeert in onze filosofie
De Bel&Bo collecties zijn altijd kleurrijk, met een grote keuze aan tinten en nuances, zodat ieder persoon het model en kleur vindt die haar of hem past.
Dankzij wekelijkse leveringen hangen er bij ieder bezoek nieuwe artikelen, bovendien is er om de 14 dagen een volledig nieuw kleuraccent in de winkel.
Aangenaam winkelen
Winkelen bij Bel&Bo is in een aangename sfeer een outfit samenstellen, uit de laatste trends en zonder twijfel. Het is de garantie voor een optimale kwaliteit aan de laagste prijzen. Wij combineren goed humeur met een hartelijk verkoopsteam en persoonlijke, aangename winkels.
Advies bij uw aankoop
Onze verkoopsters zijn speciaal opgeleid in stijl- en kleuradvies om jou te helpen kiezen en combineren. De gepaste outfit en kleur doen wonderen!
Kwaliteitscontrole
We hechten heel wat belang aan de kwaliteit van onze producten, want Bel&Bo staat garant voor kwalitatieve kledij aan een voordelige prijs.
Eerlijk en duurzaam ondernemen
Bel&Bo neemt ook haar verantwoordelijkheid voor mens en milieu, eerlijke handel is de norm.
BeCommerce
Bel&Bo is lid van BeCommerce, de Belgische Vereninging van de bedrijven die actief zijn in de online verkoop. De website van Bel&Bo is gebonden met de gedragscode van het BeCommerce kwaliteitslabel.
FRANCAIS
A propos de nous
Qui sommes-nous?
Bel&Bo est une entreprise familiale belge implantée dans plus de 90 points de vente en Belgique.
Nous proposons une collection de vêtements et d’accessoires pour toute la famille et pour tous les styles.
Une enseigne colorée
Les collections Bel&Bo sont toujours colorées, avec un large choix de teintes et de nuances, afin que chacun trouve le modèle et la couleur qui lui va.
Tous les quinze jours, une nouvelle teinte fait son apparition dans les magasins. Une bonne raison d’aller régulièrement y jeter un œil!
Un shopping agréable
Faire ses achats chez Bel&Bo, c’est s’amuser à composer des tenues, sans hésitation et selon les dernières tendances. C’est une garantie pour une qualité optimale aux pris les plus bas. Nous vous accueillons avec bonne humeur grâce à nos équipes de vente, dans nos magasins agréables et chaleureux.
Conseils lors de vos achats
Nos vendeuses ont suivi une formation en conseil couleurs et style afin de vous aider à choisir et à combiner vos tenues. La tenue adéquate et les couleurs en mettent plein la vue !
Contrôle qualité
Nous attachons beaucoup d’importance à la qualité de nos produits, car Bel&Bo s’engage pour des vêtements de qualité à prix abordable.
Entreprise durable et équitable
Bel&Bo se sent responsable pour l’humanité et l’environnement, le commerce équitable est la norme
BeCommerce
Bel&Bo est membre de BeCommerce, l’association belge des entreprises actives dans le domaine du e-commerce. Le site de Bel&Bo est donc soumis au code de conduite du Label de Qualité BeCommerce.
Theo Nuyttenslaan 5 Deerlijk 8540 Belgium
Vital Decosterstraat 4 Leuven 3000 Belgium
Goed
GoedStatielei 56 Mortsel 2640 Belgium
JUNE TEAM
June in The City is het geesteskind van Sophie Knockaert. In 2012 opende ze een eerste hub in Heverlee, in 2017 volgde een hub in Genk waar haar zus Michèle het voortouw neemt. Ondertussen worden Sophie en Michèle in beide hubs bijgestaan door een enthousiast team!
IK KOOP BELGISCH
June in The City is een fiere ambassadeur van het ‘Ik Koop Belgisch’ label. Je vindt in de beide hubs een 16-tal Belgische merken van Bellerose over Magdalena tot Aymara en Just in Case. Ook voor accessoires en schoenen van Belgische bodem zit je hier goed: zo val je er voor de minimalistische juwelen van OLA of de subtiele en toch opvallende schoenen van Atelier Content. Daarnaast tekent het Britse merk Ted Baker voor excentriciteit en zorgen labels zoals Katia G. en MaxMara voor Italiaanse flair.
SHOPBELEVING
June in the City staat voor een aangename winkelervaring op maat. Je kan er regelmatig terecht voor zondag shoppings en shopavonden. Evengoed ontdek je de kledingcollecties tijdens pop-ups op verrassende locaties.
PRIVATE SHOPPING
Wil je alleen of met een groep vriendinnen in alle rust komen winkelen? Samen shoppen en gezellig een glas drinken? Dan organiseert June in the City een private shopavond die bij je past. Neem gerust contact op via een van onze twee hubs mocht je hierover extra informatie wensen.
EVENTS
Daarnaast organiseren Sophie en Michèle events zoals ontmoetingen met ontwerpers, consult
Naamsesteenweg 384 Heverlee 3001 Belgium
Winterslagstraat 40 Genk 3600 Belgium
Kiez
KiezABOUT KIEZ
The brand name and concept are different. It’s okay to be different, so am I.
I spent half my life in Berlin, the second half in Antwerp. And even though German and Dutch are quite similar, there are notable differences. In the meantime I have given up speaking and especially writing the two languages, it has become an imperfect mix. You will read it here and there, or hear it when we speak. It makes me who I am… half and half but completely Meike!
So I grew up in Berlin and that’s where my brand name Kiez comes from. It is a typical word for an urban district, a small community in a large city. Berliners often refer to the neighborhood around their home as mein Kiez.
I said goodbye to the fascinating city brimming with history when I was nineteen.
For the love. I ended up in Antwerp and became a young, enthusiastic mother of three. After years of pampers, snot noses and puberty cures, it was time to put myself in the foreground. I ended up in the world of beauty and care but soon said goodbye to the classic manicure and pedicure and focused on facial treatments. It became a passion.
Because I myself have a challenging skin, I came naturally to ecological products and natural care.
I opened an institute and success followed. I could lose my egg optimally. Until love at home ran out, a divorce was inevitable. I was shaken up a lot, until I met Jaap who gave me confidence again and supports me to become the best possible version of myself.
What was always obvious to me, turned out to be an ecological challenge for many in Belgium. It was only then that I realized what a green nest and city I had grown up in. Sorting waste and consciously handling plastics was already very common in Berlin in the 1980s. I learned to live more consciously and sustainably in primary school.
For a number of years I combined my own institute with a part-time job in fair fashion. That sharpened my ecological awareness even more. In addition to natural treatments and products, I would also like to focus on sustainable lingerie. We are all familiar with sustainable outerwear, that concept is well established. But I think lingerie is just as important and fun!
An improperly fitting slip can seriously ruin your day, but the right underwear can make you glow!
Now it’s time for KIEZ. I want to offer an alternative to the chemical junk that people (sometimes unknowingly) smear on their snouts and bring nature closer to humans again. Back to the old days…with a minimum of waste and maximum results. I want to be your kickstart to a healthier and more conscious life. An eco-hub where you can go with your questions, test, have a chat, taste small fortunes and find inspiration for a more minimalistic life. In my institute I work with the exclusive Jojobacare products, which I have been completely dependent on since the start of my first business. A thoroughly Belgian brand that grows its own flowers and plants, provides very good training and offers excellent service. A textbook example of the short chain too.
A shop in my own Kiez…it was a childhood dream. I am a real customer person and I have a good sense of what people need. I don’t believe in extremes or perfection. If everyone were a little more aware of themselves, nature and their environment, the world would be a much better place. Start with yourself.
Welcome to KIEZ.
meeting la fille d’O (daughter of ‘O) is an encounter of a different kind.
at first, it will be the striking features of the undressed avant garde. genetically blessed with an energetic overload.
(la fille d’O designs the new, the modern, the bold. sans compromise.)
then there will be the hypnotic talks, revealing the inspiration, the manifest, the love of life’s senses and what they can do to you.
(la fille d’O creates a world of aspirational energy for variations of beauty. supporting not just the self but the esteem driving you through whatever challenges you face. a feminine story of personal development whilst pleasing the ones you crave.)
whilst sharing life with her, you will find she is caring and responsible. common sense for an uncommon sensuality.
(la fille d’O designs, sources and produces an internationally appreciated product in a local environment. based in Belgium, all items are handmade by local petites mains, thus adding their personal craftmanship, allowing la fille d’O to bring you superior design and clever eco-logical making of luxury goods for your skin.)
la fille d’O. good-looking, cause it’s so hard to see.
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about the brand:
la fille d’O is a Belgian based independent lingerie brand, founded by Murielle Victorine Scherre in 2003. Dissatisfied as she was with the then current lingerie market, she decided to create her own vision on underwear. A brand freed of esthetical, technical or economical compromise. Throughout the years, la fille d’O established itself as a luxurious yet straight forward brand, marching to the beat of a whole different drum
- designing: la fille d’O mainly stands out because of the unique avant-garde way of designing. Where other brands see lingerie separate from garments, we see a much more dynamic overview: all the pieces are created inspired by the body, eager to create a flexible and merged look with your garments. As a result la fille d’O constantly delivers surprising designs, seamlessly embellishing women in a timeless way.
- positioning: More than just a lingerie and/or swimwear brand, la fille d’O effortlessly makes the transition to a fashion label. Where the lingerie sector is a rather invariable rigid branch (considering it’s high use of flexible material et al) mainly because of it’s technical demands, the fashion industry is constantly in motion, looking for progress and innovation. la fille d’O is proud to be in the vanguard of this cross-over movement and delivers pieces merging between under- and upper garments, that serve multiple purposes in your wardrobe. Solution wear is out of the picture when underwear ceases to cause problems.
- considering: Not only focussed on aesthetics, la fille d’O is ethic to the bone. From the drawing table to the manufacturing process, the production is 100% honest and 100% Belgian. From the ateliers in the far end of Belgium under the ever watchful eye of the creative director herself to the hand selected French, Austrian and German fabrics and details. At la fille d’O “handmade” is more than merely “made by hand”, it means every piece bears witness to an enormous technical skill and results in a multi-layered final product.
Each and every one of these products have that distinct la fille d’O touch. It is not to be defined by one term – call it alchemy for sensuality, a feast for the visually hungry. la fille d’O brings satisfaction to the urge you never really acknowledged.
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about murielle Victorine scherre:
And what if it were magic? Nothing is ever innocent with la fille d’O, nor is it with Murielle Victorine Scherre either. She laughs when she says that she might almost have invented a religion, she is aware of it, and it is no boast. When you are visionary, generous, loving, respectful of a woman’s body and of women, and a feminist, it cannot be otherwise. All around her are clear signs of what she has started.
Often, perhaps always, she says “we” when talking about her work. Although she is the only designer at la fille d’O, she uses the collective pronoun because she knows that it’s about women and that it serves no purpose for her to make lingerie just for herself. “I’m not an artist, it’s really important for me to know what women want to wear. So I say we; I am something of a medium; I am the voice of many women.”
But first of all the name: it is the legacy of a film she saw although she can’t remember when; she must have been about sixteen, or twenty. What is certain is that it moved her deeply, like a great earthquake beneath her feet, with its attendant stream of questions. It’s the Story of O, a woman, a photographer, who agrees to give up her freedom and become an object of desire without any free will. The writer Pauline Réage had invented her and Just Jaeckin brought her into cinematic reality in 1975, two years before Murielle was born.
And la fille d’O, because it is not O, it is her progeny, a new generation which is the product of all that – the 20s flapper, the 50s pin-up, the seventies feminist, the power woman of the end of the millennium, then the androgynous woman of the early 21st century… In short, a woman who wants both to live her life and to please, which is not a contradiction. Giving nothing away, Murielle Victorine Scherre advocates balance and, as something of a guru, she shows the way.
She didn’t need to rack her brains to find her destiny. She had already tried out lingerie at the Royal Academy of Fine Arts in Ghent. She had then called her final-year collection A Maze, using the verb “amaze”, which also suggests the noun “a maze”. With Murielle, words matter. She had imagined the combination of a Lolita and a Betty Page, an innocent girl and a woman aware of her sex appeal, she already loved this contradiction. It had been necessary to add lingerie to her clothes, and this came naturally to her, “it’s from that theme that the whole process began.” It was 2001.
But if you look closely at her career path, her wardrobes, you will find that it was already under way a long time before. She has always bought lingerie, unusually, and accessories, but only those that are beautifully made, by hand and with a subtlety that she puts across with this truism: “I’d rather wear a pair of ordinary jeans and a white t-shirt with shoes and a “gorgeous” handbag, than an evening dress and cheap knickers underneath.”
With such a past, there’s no need to tell you that Murielle Victorine Scherre very soon grew tired of what she found in the shops; nothing really suited her. And as she is pretty obstinate and on top of that pretty practical (“when I think I can improve something, I want to do it”), she got down to work. “I immediately realised that there was a gap in the market, and that you couldn’t find super sexy, avant-garde lingerie that was practical to wear, it was either one thing or the other. And as I want it all, I like to try everything; I think that you have to have lingerie that demands and gives in the same way if you want to be perfect as a lover, housewife and mother, I don’t want lingerie that chafes or looks like something a whore might wear, I want the perfect balance between class, style, sexiness and quality of product. This is what I want to achieve with my collection.” Add to this the finest materials, and you will have a truly superior piece of lingerie.
As she is a designer who has as her secret weapon technique, she doesn’t know the meaning of the word “impossible”, she looks for a solution until she finds it. Did I already say that Murielle is stubborn? All her design is evidence of her technological sophistication. And if this is where it is original, it’s because she is a “nerd of lingerie technology”. Her incomparable knowledge allows her to invent, to take things further and to innovate. As a result she is often copied, but inevitably with less talent. She immediately recognises her lines, her research, her side seams and she notes down the financial or technical decisions that have been taken with these pale imitations, which wound her invention in a negative way, and kill her original design. She laughs about it, she who laughs at all obstacles, who makes her own materials and can get away with anything. Not for nothing is she a Virgo – whose commonly acknowledged traits are stubbornness, rigidity and flexibility at the same time. And with Scorpio rising, she knows where all her contradictions come from. “I do as I am”.
Since the devil is in the detail, Murielle Victorine Scherre chooses the finishes of her buckles, clasps, elastics and materials with great care. They are Belgian, without lace or any fripperies. The only thing that matters (to her) is the sensation, the feel must be close to perfection, because this little scrap of fabric is being readied to clothe the skin of les filles d’O, to be touched lightly by a lover, and that matters. This is also the reason why she favours the handmade; it’s about being human, it’s self-evident for her that each set in her collection should be made by seamstresses proud of their profession, whom she knows and whom she integrates into the process. “It’s their handwork that you find in the final product”. In Ghent, Wevelgem and Ypres, the women who make la fille d’O are part of its story. And this has been so since the beginning, eleven years ago. Murielle insists on it.
Similarly, she insists on the idea of “expanding her horizons”. The basis of la fille d’O is identity and difference, “the thing that is most attractive in humanity”. She loves everything that is personal and intimate – how our lips move when we talk, how our hands twirl around, the way our teeth line our mouths, in short, the wonderful mechanics of the body and everything that is out of the ordinary, that belongs only to one person, that marks out our difference and uniqueness. As a result, unsurprisingly, her lingerie is like no other and the same is true of her models. Down with uniformity, Murielle is wont to say.
And as she fears nothing, as she uses the side of the brain that lends itself to audacity, she has launched her label by throwing off all constraints, by growing slowly, with this well-constructed atypical profile and this great freedom of expression that give it such brilliant power. She has always been open and transparent, so that those who wear the label know her values, her honesty at each chapter of her life, in the manufacturing process, in the management and in her relationship with others.
One last detail: Murielle Victorine Scherre practices automatic writing, as a true freedom. When she has to give a name to her lingerie, she does not care about the codes that are so convenient for production. She closes one eye, plays with her depth of field, looks at the list of her pieces of music that scroll through her telephone memory, picks out the words that work well with the atmosphere of the collection she is working on, notes them down, and then has fun sticking them together, until it makes sense – Wood veil, Slow hands, Different suit… Consonants and vowels that inspire her and that, she believes, inspire those women who become self-confident with la fille d’O. Sometimes, when these women meet they murmur the name of the day like a secret password, “I’m wearing Sushi Baby, how about you?”
burgstraat 21 Gent 9000 Belgium
kasteelpleinstraat 64 Antwerp 2000 Belgium
Ophelia Lingerie
Ophelia LingerieWhy?
In a world full of noise, lingerie has the ability to whisper.
This subtle force is what inspired the start of Ophelia lingerie. Designed as a compliment for the female body, every piece follows the lines of your figure and blend perfectly with you skin.
At Ophelia lingerie we aim to create lingerie that feel like a soft
embrace, that does not overpower. In the end, we hope you can find
freedom in wearing our designs.
Lingerie is merely a surplus, don’t let it be a cover-up.
Who?
Ophelia lingerie was founded in 2015 by Ophelia Debisschop, a
young designer who studied art and was always mesmerized by the world of
fashion and female sexuality. This background in art became the base of
Ophelia lingerie, inspiring every collection to this date.
Driven by a love of lingerie and the women who wear it, Ophelia is there to help you find your perfect fit in the store or pack your online orders with care.
How?
Starting a brand means thinking about the impact on our environment. In the spirit of sustainability, each design is handmade in a Belgian atelier, all fabrics are sourced in Europe and every piece is designed to last.
Most of our pieces are made in our own atelier in Antwerp by Paulien and Ophelia.
What?
At Ophelia lingerie, we aim to make lingerie that is both comfortable and feminine, so that your favorite bra is also the one that you actually love to wear. To create these pieces that feel like a second skin, we work with the softest materials and avoid wires.
We do believe support is a big part of your comfort, which is why we use elastics and linings to make bras that fit both small and larger sizes.
Mechelsesteenweg 78 Antwerpen 2018 Belgium
Stijl
StijlABOUT STIJL
Situated in the heart of downtown Brussels, STIJL is a multi-label luxury designer store with two locations. As an early supporter of independent Belgian and innovative international design, founder Sonja Noël opened the first store in the mid-eighties, starting with the Antwerp Six. The store soon became known for its specialized and highly curated selection, as well as its focus on personal advice towards clients and exceptional interior design.
Throughout the years, this innovative and daring vision was translated into a variety of other projects, sparking the resurgence and development of the vibrant Dansaert area, such as STIJL men, STIJL underwear, the continuation of children’s store Kat & Muis (both still staples in the area, now under different owners), the first Maison Martin Margiela store in Brussels, and eco-concept store Haleluja (now transformed into STIJL men).
Over the past three decades, STIJL has continuously strived to support emerging talent and independent creation, choosing designers for their unique voice. This is what gives the store its eclectic identity, from the bold and colourful Dries Van Noten or the sleek and romantic Ann Demeulemeester, to the daring Y/Project and art-inspired Raf Simons, down to the avant-garde Rick Owens, colourful Christian Wijnants and of course Maison Margiela.
This approach now found an additional home online, where we invite visitors to discover and admire the designwork before bringing it home ‒ just like our many window displays have done over the years. Please feel welcome to visit our physical store for additional guidance.
6 Place du Nouveau Marché aux Grains Brussels 1000 Belgium
Rue A. Dansaertstraat 74 Brussels 1000 Belgium