Anne Zellien grew up above the fashion shop started by her grandma during World War II. Her grandma and mum were always very elegantly dressed and had a keen eye for detail.
Each outfit was completed with carefully chosen hats, shoes, handbags and jewellery. This attention to detail instilled in Anne a desire to continue this passion.

At the age of 18, she dreamt of becoming a painter, but ended up enrolling in a jewellery design programme at the Antwerp Academy of Fine Arts. After graduating, she worked for many years in the diamond industry, where she gained a great deal of experience. At the age of 39, she decided that the time had come to focus once more on her passion and opened a shop with workshop on Kammenstraat in Antwerp.

Anne has always been fascinated by historical jewellery and over the course of time she became particularly interested in the style known as ‘Sentimental Jewelry’, a style that was quite fashionable in Europe during the 17th and 18th centuries. Jewelry of this kind was strongly personalised with engravings, hidden messages, portraits and charms, superbly accentuating the bond between 2 people – the person whose gift it was, and the person who was to wear the jewelry.
Being convinced of the importance of love and friendship in life, Anne concentrates on these very personal messages that she expresses in her work.

Other sources of inspiration are literature, classical music, vintage jewellery and, of course, all those people whom she had the pleasure to meet, and who have marked her journey.

Her  favourite working materials are silver, gold, diamonds, semi-precious stones and pearls.

Being a jewel designer, Ann Strijbol has a realistic and contemporary sense of aesthetics. The name of the collection – Chapter 42 – refers to her age when she re-entered her academic past, during which she studied Metalwork and Jewel Design in Antwerp.

Besides her activities as jewel designer, she is also as a fashion stylist, which gives her a watchful eye for good aesthetics.

Ann gains her inspiration mainly from her feelings and she combines colours and materials in a subtle and tasteful way.

The creations of Ann Strijbol are often jewels composed of various parts, that can be worn separately or be part of another whole.

Some necklaces for example are composed of two or three different necklaces. Depending on the opportunity, outfit and state of mind the various parts can be added or omitted.

The Chapter 42 collections are mainly made of semiprecious stones, wood, glass pearls, bone, silver and coconut.
The colours are usually soft with here and there a brightly coloured stone as the exception that proves the rule.

Already as a child Elke Peeters knew she would be designing jewellery. After all it was her own grandfather who lead her to discover the beauty of diamonds and jewels. After high school Elke ventured to Antwerp to study jewellery design at the Academy of Fine Arts. For a long time she combined design with teaching, but a few years back she resolved to pursue her own brand and workshop.

Today Elke designs jewellery for women who enjoy timeless beauty and care a great deal for quality and service. Precious materials such as gold, silver, diamonds and other precious stones inspire her to create valuable gems. In addition to custom made designs, she produces her very own annual collection piece by piece characterised by elegance and pure femininity. All jewels are also handmade, signed and therefore unique. In short, treasures to give, to wear and to cherish.

Joëlle Van de Voorde is the Belgian accessory and jewel designer who created the label in 1999.

She studied Monumental Sculpture at the “Royal Academy of Fine Arts” before setting her eyes on jewelry making. In 2001, she opened her showroom in Brussels and she soon began exporting her collection world- wide, to France, Italy, England, New Zealand, Australia, USA, Japan…
She has won several awards and consolidated her love for the contemporary art with her talent to create a range of pieces recognizable by its original design and its subtle mix of colors.

ET LE BIJOU CREA LA FEMME develops a new collection twice a year, which are presented during PARIS FASHION WEEK. Always embracing innovation, the label had acquired its own and unique style over the year