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Van de Velde N.V – Marie Jo / Prima Donna » Fashion in Belgium

Van de Velde N.V – Marie Jo / Prima Donna

Office Lageweg 4 Schellebelle 9260 Belgium Tel: +32 (0) 9 365 21 00 Website:

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Van de Velde designs, produces and sells luxurious women’s lingerie under its own brand names. Originally a Belgian family business, Van de Velde continues to conduct all its core activities in Belgium: design and product development, prototypes and fitting models, purchasing (primarily European raw materials), quality control of incoming materials, fabric cutting, final check, administration, distribution, sales and marketing.

Assembly is done at foreign production sites.

Since 2007 Van de Velde has diversified into retail with proprietary concepts, acquisitions (Rigby & Peller, Intimacy, Lincherie) and a Hong Kong joint venture (Private Shop).




A perfect fit, top quality and fashionable designs.
Be swept off your feet by the MARIE JO and MARIE JO L’AVENTURE collections at


Check out our three collections at

For a hundred and fifty years, PrimaDonna has kept the same goal: designing perfect-fitting luxury lingerie for naturally curved women who take a large cup.

Flamboyant, sexy lingerie that radiates luxury and sensuality:

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Lageweg 4 Schellebelle 9260 Belgium