rue blanche has been appealing to women since 1987. Clothes from Marie-Chantal Regout – which are fun, luxurious yet minimalist – fit in easily with their wardrobe, becoming steadfast companions in their everyday life. This intimate familiarity defines the Belgian brand, whose shops and many retailers around the world reflect the sensitive, cosy world of its designer. A rue blanche creation is tactile and sensual.
It arouses buried emotions and feelings, alluding to past actions that we find poignant. Vivid colours, soft fabrics and timeless designs characterize the collection. Rather than a total look for special occasion, Marie-Chantal Regout likes to mix garments and accessories, revealing the individuality and essence of each woman. As a gateway to the imagination, rue blanche addresses fashion with verve and generosity.
Ms. Regout founded rue blanche in Brussels in 1987 together with Patrick van Heurck. The company name is a tribute to the name of the street where the firm was first located. The first collection included seven models, all made of jersey, which was unusual for that time.
The collection boasted many stripes and original prints. Over the years, this became the DNA of rue blanche. Today, rue blanche has shops in all major cities in Belgium and is distributed in more than 70 multi-brand stores all over the world.