Welcome to Retro Verso! My name is Charlien and I would love to tell you how this store full of cheerful and colourful clothing was created.
Immediately after I obtained my bachelor’s degree in Fashion Technology, it was itching to start my own clothing line. I could make the rugs myself, but unfortunately there was no budget for a physical store. This online store was created in 2013.
The starting points would certainly be quality and exclusivity – after all, nothing beats seeing people walking around in your self-designed, handmade dresses. In addition, a maximum of 10 pieces were made per model.
There was not much budget for advertising, but I could no longer keep up with the number of requests – especially customization. Unfortunately, manual work does not scale at all and soon I was faced with a real dilemma; outsource production or change tack. For example, I decided to look for colourful brands that I was going to sell through my webshop.
Fortunately, at that time I was able to use a fitting room and some display space in my parents’ shoe store so that my customers could try on clothes. Retro Verso, the shop-in-shop was born. Some time later, it seemed a good choice to leave the building entirely to Retro Verso.
In August 2017, the physical store opened, completely in the vintage style, on top of the web store.
Retro Verso now sells brands that you all know: 4 Funky Flavors, Froy & Dind, King Louie, Le Pep, Mademoiselle YéYé, Sugarhill Brighton, Blutsgeschwister, …
To this day I do everything myself: running the physical store, the webshop, purchasing, accounting, and most importantly for me: putting a smile on people’s faces 😉