Woman of the world, discreet and passionate philanthropist, visionary businesswoman: Myriam Ullens de Schooten has a thousand lives. And each and every one of them feeds her never-ending and tireless creative energy. In 2009, just five years after founding the Mimi Foundation that supports people with cancer, she launched her own clothing brand. First named MUS after her name’s initials, the brand have since been renamed Maison Ullens. Its purpose? To imagine and to create the perfect wardrobe for a woman like her: traveling around the world but remaining elegant and stylish.
You never cheat with quality
The first store opens in Aspen, Colorado. The second one in Paris, Rue Marignan, at the corner of one of the most renowned place in Paris: Avenue Montaigne. Follow a one year pop-up shop in London, in the heart of the fancy, iconic and Francophile neighborhood of South Kensington. Her inspiration, Myriam finds it during her travels and fuels it with her passions, art and architecture. Each of the Maison Ullens’ shop designed by Rem Koolhass features a piece of art, by Anish Kapoor or Ado Chale. Because in her personal life as in her business life, Myriam never forgets the advice the famous chef Gaston Lenôtre once gave her: you never cheat with quality.
After finishing business school, Kim Laursen decided to take a different path. And passing the entrance exam of the Kolding School of Fashion and Design on a hunch was not randomly: when he was a teenager, he would already draw dresses and clothing pattern in his notebook. But when the jury asked him to produce a summer collection, he’d rather went with a winter collection. A daring move – that made him pass the exam with honors from the jury. And “daring” continue to define Kim today. Fascinated by Paris and Montmartre district, he came to the City of Lights in 1990. He quickly landed an internship with one of his idol: Christian Lacroix. The internship was supposed to last two months. It will last 14 years.
The impossible alchemy between simple and complex
An amazing career marked with collaboration with some of the most prestigious houses and brands like Kenzo, Cacharel, Azzaro, Paule Ka, Vanessa Seward and Elie Saab.In September 2014, he took the head of the creation of Maison Ullens, walking in the footsteps of Veronique Leroy. Always looking for elegant and easy-to-wear clothing, Kim’s goal is to combine his minimalistic codes to our different collections. Passionate about contemporary art and fascinated by geometry, he tirelessly tries to mix materials and patterns in the hope of achieving the impossible alchemy between simple and complex. Between sophistication and well-being.
The label Made in Italy is not merely an indication of the product’s origin. It’s a statement. A statement that guarantees the use of raw material of exceptional quality – both for the production of many renowned fashion brands and for the craft of the most skilled artisans.The expertise and “savoir-faire” of traditional workshops are a priceless asset of the Italian fashion. And its value in the luxury world goes beyond any measurements or assessments.
Whether it is our factories near Venice or Florence or our leather workshop outside Florence these different places are thriving toward the same goal, the endless quest that drives Maison Ullens : the pursuit of excellence.It is that combination of extraordinary techniques and high quality raw material that created what makes the essence of Maison Ullens. An essence which we are using to deliver the best quality to our sophisticated and discerning clientele with which we have built up a very unique connection. One that seeks out exclusivity and genuine “savoir faire”.