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Madeline » Fashion in Belgium


De stoffenmadam
Kantstraat 4 Lier 2500 Belgium Tel: +32 (0) 3 488 34 89 Website:

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Madeline, that’s Nancy Moerenhout and also a piece of An Van Dessel.
Madeline the fabric madam is my dream that came true in 2014. Years earlier I made my first knitting and then switched to sewing lessons. Beautiful fabrics became a passion. One I’d like to share with you. Via the store in Lier, the webshop or a cozy workshop.
Pop in if you’re in the area? I would like to get to know you.

A fabric store five minutes by bike from my house: a silent wish and a danger at the same time. First I was an enthusiastic customer, then I gave workshops and now I work part-time in this wonderful store.
My main occupation is a teacher, which comes in handy during the workshops. When my oldest son was born, I became addicted to sewing and beautiful fabrics. It’s fantastic that I can now partly turn that hobby into my profession. Would you like to meet us?

I’m Shanna, Nancy’s eldest daughter. Admittedly, working in my mom’s fabric shop… it wasn’t the job of my dreams right away. But three years ago we gave it a shot and this turned out to be the best decision ever!

I am responsible for the webshop, how my mom combined that with the store all this time is a mystery to me, because the webshop of Madeline de Stoffenmadam, that is more than a full-time job!

That I spend every day between ladies who share a common passion is quite special. I wouldn’t want anything else, that makes working here even more pleasant and enjoyable.

In the meantime I took a “sewing for beginners” course, and that An can even teach someone like me to sew says a lot about the fantastic teacher she is! I’ve been in the shop myself for a few months now. How I enjoy those chats! And I learn so much from you, our customers, it’s a pleasure every day.

My name is Hilde, now 59 years young and I have been sewing for as long as I can remember. When I got the chance to work for Madeline at the end of 2016, I was thrilled! My dream job, finally!

Since then I have joined the “Team Madeline” and I am full of conviction in the store every day, cutting fabrics and assisting customers with advice and assistance. I am a retoucher, sewing is my passion. Customers can always contact me for advice and a nice chat.



Monday 12h – 17h
Tuesday 10 am – 5 pm
Wednesday 10 am – 5 pm
Thursday CLOSED
Friday 10 am – 5 pm
Saturday 10 am – 5 pm
Closed on Sundays