Founded in 2010, HEIMWEH is a luxury men’s undergarments collection that embraces high quality, extreme comfort and timeless design. The name of the brand translated means longing for ones home or country, in this case a nostalgic feeling of missing something that we can’t bring back, or maybe can… The illustrated logo is a trigger to reflect the good old days; positive sensations connected to places, a smell or objects; a phase in time , someone we loved or still love…
Sandro Faber, founder of the collection explores the boundaries between innocent, sometimes naive, and rational side of his character. Brought up by a family of croatian imigrants and moving back to his parents homeland at young age resulted with an exploration of his sense of belonging to a certain place and question what and where is ones home.
The combination of sharp social realistic aesthetics, and poetic, playful nature that he draws from his Slavic background results in an unique character of his collections.