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Framalo » Fashion in Belgium


7e Geniestraat 4a Houthulst 8650 Belgium Tel: +32 496 78 82 76 Website:

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About us

I am Veerle, married to Jeroen and mother of 3 teenage daughters Frauke, Mare and Lobke (hence Framalo).

After a career of 15 years in education, it was time for me for something new. My daughters also needed some extra mommy love at that time, so working from home was up for me.
It all started with 10 fabrics in my living room cupboard. This quickly expanded to my desk, bedroom… and then eventually converting the garage into a real store.

But the garage shop also quickly turned out to be too small and after a while I also got tired of breaking up and dismantling the workshop tables.
Three years ago we took the decision to move to a larger building in Houthulst with sufficient retail and workshop spaces.

It’s often long and busy days for me but I don’t regret it for a second! Framalo became my fourth child, a fabric and wool shop but above all a workshop and DIY place. Every day I enjoy giving workshops and lessons. Every day I remain “Miss” but in my own way.
Teaching will always remain a part of me. Giving inspiration to others gives me enormous satisfaction and the spirit to continue. I want to inspire and make people create each in his or her own way. How a piece of fabric can turn into something beautiful, something completely finished. How a thread of wool can become a warm scarf around someone’s neck and give a warm feeling when someone compliments it. Because that is my goal: to meet and enjoy!

Of course I don’t do all this alone and I have a great team behind me!

Mister Framalo or Jeroen. In daily life school director but also my support and rock. The man who pulls me through when the going gets tough, who keeps saying that everything will always be okay, the one who always goes along with my moving whims, my financial director, help at fairs and cook at the children’s camps.



Katrien helps out in the store as a saleswoman and gives perfect advice on fabric and pattern choices. She also gives advanced sewing lessons on Wednesdays and Fridays and processes all our retouches.


Open on Wednesday, Thursday, Friday and Saturday from 10:00 am to 12:00 pm and 1:30 pm to 6:00 pm

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7e Geniestraat 4a Houthulst 8650 Belgium