Filles à papa
Lauched in 2009 by Carol and Sarah Piron, the brand FILLES A PAPA has its roots in Liège. The sisters were soon joined by fashion photographer Gregory Derkenne who, beyond his eye for aesthetics, honed the label’s ethos. The duo-cum-trio was quick to understand that fashion and style is a question of identity.
FILLES A PAPA is an attitude, a deliberate rebellious streak and a clothing line in which the word “contemporary” reveals all its paradoxes and sharpness. Postmodern you might add, as this celebration of the modern young woman reflects the cynicism of our time. Behind the propriety of the name [meaning “Daddy’s girls”] lies sharp off-the-peg fashion that attracts boutiques, magazines and it-girls around the world thanks to its offbeat mood and a perfectly calibrated fit with the here and now. FILLES A PAPA offers a very distinctive but daringly different wardrobe.
Emerging through its collections and images, which are produced each season like a manifesto, is the portrait of an heiress who hasn’t forgotten to be a rebel or a rock star who’s made her aggressiveness part of her charm. Fuse, combine, hybridize and surprise, because as philosopher Michel Serres has said, “Nothing makes more sense than changing the meaning.”