MEET THE FOUNDER

WHO IS HIDING BEHIND THE PROJECT 1971?

This high-quality Belgian fashion brand was founded by current Creative Director Christelle Loozen.

With over twenty years’ experience as a freelance denim product developer for both national and international brands and designers, Christelle is now ready to take up her own challenge through her brand 1971, offering an exclusively-designed original, high-quality and ethical product, one that is as original as it is a ‘revival’.

‘I’m passionate about fashion and I always have been. Through 1971, I am offering clothes inspired by my childhood memories, my experience of motor sports, and my unconditional love for denim.

My clothes are designed to fit most people, providing a casual yet trendy touch. With my many years of experience, I have been able to source the best sustainable yarns and fabrics from across Europe.

I’ve made the decision to work with the same European suppliers I have already worked with over the last 15 years. We share the same goals and overall vision, leaving no room for compromise when it comes to product quality, environmental impact, and the provision of good working conditions for our employees.’

We choose only the finest materials and best factories to make our timeless products, with the hope that they will last you many years, even decades.

Our prices are calculated as precisely as possible, while our partners, from workers to stores, are paid the right amount, with each and every possible cent reinvested into the local economy of each country.

We believe in a fair economy that works for the everyday.