Buissonnière
Buissonnière
Info
Buissonnière: the unique story of a Belgian family passionate about fashion
Buissonnière is a Belgian clothing brand that focusses its activity on core values such as family, authenticity and joie de vivre.
Buissonnière is also an exclusive brand: the company develops and creates its own collections that are sold only in its own shops and on its website.
The philosophy of Buissonnière from day one has been to offer a coordinated, refined, high-quality assortment with a continual focus on using natural materials to make clothes. Its collections meet the current needs of families, respect their budget and adapt to every event.
1983: The origin of the brand
30 years ago, Myriam and Christian became the proud parents of a baby girl, Laurence. Myriam, who had always dreamed of having a daughter, could not find high-quality clothing to dress to her according to her taste at affordable prices in the shops. She therefore decided to make the pretty clothes she wanted for her baby herself.
1985 Buissonnière is born!
The little outfits Myriam makes are an immediate success with her friends and family. In 1985, along with her husband, they go all in and decide to create, together, a first collection for children called “Buissonnière”. The family business is launched!
1989: Opening of the first store
After some private sales at friends’ homes, Myriam and Christian quickly develop the brand. Initially, their children’s playroom serves as their first shop. In 1989, the first real point of sale opens in Wavre.
1990-2009: Development of the collections
Over the years, the family grows and Laurence has three little sisters. The Buissonnière clothes also develop: first clothing for babies and children, then a line for teenagers, and finally adults.
2010: Launch of the e-commerce website
Buissonnière follows the trends and adapts to new technologies; in 2010, the brand opens its online shop which has since grown steadily and allows families in many European countries to finally purchase Buissonnière clothes from their own homes as well.
2014: Official purveyor to the Belgian royal court
Since its creation, the brand is known for the refinement of its clothes and benefits from the confidence of the Belgian royal family. The title of Purveyor to the Court was granted in 2014 by King Philip.
2015: Buissonnière celebrates its 30th anniversary
Although multinational chains currently dominate the ready-to-wear market, Buissonnière maintains its presence and desires to preserve its know-how and values of creativity and quality. It is still and always has been a small Belgian family business: the second generation has arrived and is infusing the brand’s development with dynamism and modernity.
But Buissonnière is more than the story of a family. It is the story of passionate young people who did everything to realise their dream of creating a clothing brand to dress every generation in perfect harmony with the current fashion trends.
143 Boulevard de l’Europe Wavre 1300 Belgium
Kortrijksesteenweg 1119 Ghent 9051 Belgium
Engelse Wandeling 2 A-B bus 12 Kortrijk 8500 Belgium
Wezembeeklaan 118 Kraainem 1950 Belgium
Joanne Vanden Avenne
Joanne Vanden AvenneInfo
After graduating from L’Institut Supérieur des Arts Appliqués in Paris in 2008, Joanne Vanden Avenne quickly realized she wanted to launch her own clothing line. The Belgian designer, who presented her first collection at Tranoï in March 2010, has an innate sense of beauty, style and balance. Judging there was no need to work for another fashion house, she trusted her gut feeling and rose up to the challenge. Her collections seem instinctive and direct, addressing women who juggle the demands of daily life without renouncing their femininity.
Resolutely contemporary and chic, Joanne Vanden Avenne’s clothes are tactile, refined and elegant. Combining structure with fluidity, her taste focuses on simple cuts and pure shapes, making her garments stylish and timeless. Not overtly preoccupied with trends, Vanden Avenne manages to integrate diverse influences within her work, from Japanese origami to American architecture. If her mathematical eye pushes towards geometrical effects and precise volumes, she also favors asymmetry and loose draping, which she uses on a regular basis. Looking for fresh contrasts and innovative finishes, she crafts desirable separates, appealing to an ageless woman who understands her values.
Despite being clearly urban, the designer’s collections often reference nature and its peaceful spirit. Aggression is absent from Vanden Avenne’s world. A quiet confidence defines the woman who wears her clothes. Green pastures, clear skies and open horizons are part of the designer’s vocabulary, bringing a vital energy to her brand. Her dynamic lines are coupled with a sensual and delicate approach. Her clothes can be dreamy, too, but they’re always substantial. Designed and produced in Belgium, they are carried by reputable, high-end stores, whether they be Belgian or international.
Wolvenstraat 21 Kortrijk 8500 Belgium