Why not stand out with a glam rock look, based on zippered modukes.
Consuming better to consume less, quality rather than quantity. A dress that bends to all your desires, which vary according to the time of day, the season, the weather, the occasions, the unexpected,…
16 dresses, in one dress. 2 dresses, that’s no less than 256 possible customizations. 3 dresses, it’s 4,096 possible combinations with another color or another material that we modulate, often vinyl or imitation leather materials.
In addition, design and fashion 100% made in Belgium.
A line of jewelry and accessories finished with zippers completes the range, with the use of fish leather, another way to become sustainable.
1957 Edouard Vermeulen is born in Ypres on March 4, 1957. He graduates as an interior designer from Saint-Luc college, which introduces him to the world of volumes and materials.
1983
AVENUE LOUISE 158
In his search for a gallery to display his first discoveries, Edouard Vermeulen rents a space in the Couture House Paul Natan, Avenue Louise. A few years later, he takes over the House under the new name NATAN.
1986 FIRST RUNWAY SHOW
NATAN’s first show, with Princess Paola as one of the guests.
Edouard Vermeulen has been dressing members of royal families for years, including the Royal Family of Belgium, the Netherlands, Sweden and Luxembourg.
1987 FIRST READY-TO-WEAR STORE IN BRUSSELS
Opening of the NATAN ready-to-wear store in Brussels, Belgium.
1991 DISTRIBUTION
Creation of ready-to-wear lines for distribution.
1999 WEDDING DRESS QUEEN MATHILDE OF BELGIUM
Edouard Vermeulen designs the wedding dress of Queen Mathilde of Belgium.
2013 NATAN 30 YEARS
To celebrate our 30 year anniversary, we organized a fashion show in Paris in the Belgian embassy.
2014 ARSENAL SHOWROOM
Opening of the Arsenal showroom.
2016 AMSTERDAM STORE
Inauguration of the NATAN boutique in Amsterdam, The Netherlands.
2017 NATAN COLLECTIVE
Launch of NATAN Collective. A project allowing NATAN to support young Belgian talent by giving them the opportunity to present their work enhanced by the knowhow and name of NATAN.
2017 BARON
Edouard Vermeulen is awarded the noble title of “baron” for his services rendered to Belgium.
2018 ATELIER II
Inauguration of Atelier II at Place Brugmann in Brussels, Belgium. This atelier is created to honor the craft of tailoring by giving customers insights into the process behind the creation of a NATAN piec
2019 FIRST RUNWAY SHOW IN THE NETHERLANDS
Natan participated for the first time at Amsterdam Fashion Week.
2020 PARIS
Opening of a store in Paris, Rue des Saints-Pères
2021 OPENING SALON COUTURE KNOKKE
2022 NATAN LE BON MARCHÉ RIVE GAUCHE
The Belgian fashion house Natan and the cosmetic brand Sisley came together in the very heart of the Parisian department store Le Bon Marché Rive Gauche, combining their expertise and shared love for beauty and quality in a “Pop-Up” space.
This partnership consolidated the elegance, expertise and femininity held dear by these two family companies, that share values passed down through generations: concern for the environment, expertise, entrepreneurial spirit, art and design.
APA is a Belgian fashion brand that combines high style with deep science. Our name comes from the Sanskrit word for “water,” and our first product, the ĀPA raincoat, was built to live up to its namesake. We take cutting-edge performance technologies and fabrics from the world of extreme sports, and craft them into impeccable, irreverent outerwear for city dwellers, world travelers, and anyone with an eye for style.
After living in Brussels, Paris, New York, and other urban cities where it rains for much of the year, Franco-Belgian high-fashion designer Léa Stein discovered what was missing in the market: a modern coat that merges luxury with technology, effectively protecting wearers from the ever-changing unpredictability of weather while looking their best.
In 2016, Léa founded ĀPA. Her goal was a lofty one: to combine clean silhouettes, immaculate detail, and luxury manufacturing with today’s most innovative performance technologies, all while using sustainable processes and artisan craftsmanship, and producing it, beginning to end, completely within Europe. And that’s exactly what APA has achieved today.
Our first raincoat collection launched in 2019, and is a reflection of our brand’s vision: to take iconic fashion clothing and re-invent it in a way that provides innovative solutions to everyday problems, while keeping the fit, design, and artistry of high-fashion. With a successful Kickstarter campaign, and numerous awards for design and innovation, ĀPA is proud to continue to push luxury fashion forward.
Fashionable in a nutshell
APA is a Belgian fashion brand that combines high style with deep science. Our name comes from the Sanskrit word for “water,” and our first product, the ĀPA raincoat, was built to live up to its namesake. We take cutting-edge performance technologies and fabrics from the world of extreme sports, and craft them into impeccable, irreverent outerwear for city dwellers, world travelers, and anyone with an eye for style.
After living in Brussels, Paris, New York, and other urban cities where it rains for much of the year, Franco-Belgian high-fashion designer Léa Stein discovered what was missing in the market: a modern coat that merges luxury with technology, effectively protecting wearers from the ever-changing unpredictability of weather while looking their best.
In 2016, Léa founded ĀPA. Her goal was a lofty one: to combine clean silhouettes, immaculate detail, and luxury manufacturing with today’s most innovative performance technologies, all while using sustainable processes and artisan craftsmanship, and producing it, beginning to end, completely within Europe. And that’s exactly what APA has achieved today.
Our first raincoat collection launched in 2019, and is a reflection of our brand’s vision: to take iconic fashion clothing and re-invent it in a way that provides innovative solutions to everyday problems, while keeping the fit, design, and artistry of high-fashion. With a successful Kickstarter campaign, and numerous awards for design and innovation, ĀPA is proud to continue to push luxury fashion forward.