Info
ABOUT IREENE
Ireene is a belgian clothing brand founded by interior architect Marie Soufflet. Her minimalist yet comfortable proposal is focused on a timeless style, a sustainable way of production and high quality materials. The design of the clothes, not tied to any temporary trends, is meant to be a possible answer to fast fashion, offering mostly unique and long lasting pieces for a daily casual elegance.
slowfashion
Using only high quality upcycled fabrics from Italy, our handmade collection is designed and manufactured in Brussels by a small and local network. The reduced series crafted for each season allows for a constant evolution and renewal throughout the year.
details do matter
The essential shape of our clothes is reinforced by the straight cut of the models based on the « less is more » idea. The apparent minimalism is highlighted by ribbons, invisible openings or pockets and outside stitching. These subtle details invite us to understand the creative process in a surprising way.
genderfluid
We want to distance ourselves from the classic gendered fashion by designing mostly unisex clothing. We ditched traditional clichés in favor of a playful and mixed collection, offering anyone to create their own identity.
cité du sureau 17 Brussels 1000 Belgium
Fam
FamThe LabelInfo
ABOUT
Conscious Fashion
Over the last years, the word ‘sustainable’ has become fashionable. It is being used often and in a lot of different contexts where it always seems to take on a different meaning. In many cases brands use this word as a marketing tool, in some cases this word is abused to greenwash. 100% sustainability is impossible but we do try to be conscious about our responsibilities as a label. Let us state what our approach to conscious fashion looks like to us and to our FAMily.
Everything we do has an impact, leaves a footprint. It is our goal to make this imprint as positive as is commercially possible. We reduce our carbon footprint in a number of creative ways and make sure that all the people involved with FAM are positively empowered.
How We Achieve This
Sustainable Design
Short-lived trends are not in our vocabulary. We strive to make clothing that transcends seasons and stay with you for the longest possible time. We like to think of our collection as a capsule. As our environment changes and temperatures fluctuate, we deem it important that our clothing is versatile and that certain pieces can easily transition the seasons with you.
Each year we design and produce two transseasonal capsule collections for which we choose fabrics that are suitable for summer as well as winter.
Sustainable Production
We have chosen to have all of our clothing produced in Europe to ensure a minimal amount of transportation and a working environment that is congruent with European Social law.
Ilda and Manuel are the proud owners of a small family business in Portugal and have themselves sewn our very first FAM pieces. This was the start of a very fruitful collaboration and a way to make sure that our clothing is made to last by well paid happy people. Happy people are important if we are to build a new world together.
Sustainable Fabrics And Printing
Technology and industry have made impressive advancements in the last years however we still have a long way to go to produce fabrics that are versatile, durable and ecologically innovative at the same time.
Although the possibilities are sometimes still limited, we put a lot of effort into sourcing fabrics that help us achieve both our goals in regards to conscious fashion as a company and our aesthetic goals as a fashion label.
All of our prints are designed in Belgium and printed in Europe with inks that pollute less and with a process that significantly reduces water consumption.
Transparency
It is important for us that you, our beloved FAM, are provided the tools to make decisions with integrity and enable you to consume and buy in such a way that is in line with your environmental and social ethics.
In striving for perfection, we have learned it is unattainable. Today it is strictly impossible to do everything 100% sustainably but we are encouraged to know our society and economy are slowly changing directions. We have you to thank for this and it is you and your choices as a consumer that can help us achieve a world where a well thought through approach to conscious fashion can become our collective reality.
Washing Prescriptions
Buying conscious clothing is an excellent first step in reducing our carbon footprint. The second step would be to make our clothes last longer so that we don’t have to throw them away
The Story
Before she created FAM, Vanessa Beniers was racing through life, like a lot of us, working a busy job with little creative satisfaction. Right after losing her mother and later also her job, she hit a metaphorical wall and crashed.
Loss is destructive but destruction always means opportunity, so Vanessa started digging for things that could give her life a renewed sense of meaning. She promised herself to never put another dream in a box, to unapologetically stand for what she believes in and to let love and passion guide her way. Turning her setbacks into wins ultimately guided her back to her childhood passion, her love for fine clothes.
Friendship And Collaboration
Life has a funny way of bringing the right people together at exactly the right moment. Around the same time Vanessa decided to enroll herself in several courses on patternmaking, fabrics and business she met Clarisse Rocha.
Clarisse was making a sustainable impact with her organic farming business in Portugal until the economic crisis hit. She felt forced to leave her home country and family to become a cleaner in Belgium and found a job working for Vanessa. As they both shared their stories about life and loss, they also shared their dreams and found common passions. A deep friendship was born and so was the drive to share their love for fashion and sustainability.
A few years later this friendship has grown into a strong collaboration. Clarisse was able to move back to Portugal and now manages FAM’s entire production process.
Meet The FAMily
We are a fashion brand but first and foremost, we are people. People who laugh and cry and crave connection. People who love hard and believe in the magic of community.
We are a fashion brand but first and foremost, we are human. We are more than cold measurements of size and weight, of revenue and efficiency. We want to put our humanity front and center in all of our endeavours. We don’t build a community around our brand, we build our brand around our community. People are the driving force and people are the reason we center our values around sustainability and inclusiveness. It is our connection with one another that makes our work worthwhile. When we feel we are all working towards a common goal we feel united and empowered. When we see that we share the same values, hopes and dreams, we start to consider ourselves a FAMily.
This is us, the FAMily.
Get to know us.
Vanessa
Designer & Founder
My favorite song: La Foule – Edith Piaff
Most loved FAM item: Our Mona dress, for its endless versatility.
A talent I am proud of: My creativity, being grateful in every situation and my ability to forge deep bonds with people.
On being a FAMme: It’s all about authenticity for me and embodying the duality of my sensitive sides and my badass edges.
FAMbitions: Make our brand grow by building it with the right people; our FAMily. Bringing about a change in our mindsets when it comes to dressing sustainably and making FAM an established value in this market.
Clarisse
Head Of Production & Quality Manager
My favorite song: Here Comes the Sun – The Beatles
Most loved FAM item: Our Hanna Jumpsuit
A talent I am proud of: Connecting the creative aspects of the brand with the technical. My ability to easily connect with other people and making them smile in stressful situations. I love taking care of people and am also considered the mom of the family.
FAMbitions: To see FAM grow into an internationally successful brand.
Anaïs
Creative Community Manager
My favorite song: Lazy Nina – Greg Phillinganes
Most loved FAM item: Ash & Lee in Dark Clay Tencel
A talent I am proud of: My creative side – exploring & expressing new ideas.
FAMbitions: Spreading our message with creative content that reflects our FAM values. To not be afraid of being a little silly or breaking boundaries in order to reach our goal of a sustainable and ethical future.
Ilda & Manuel
When researching how we would tackle the production of our garments, one of our fabric suppliers gave us an address. We didn’t have a phone number to make an appointment so we just drove there and were immediately welcomed as family.
Everything just clicked and after discussing some things over a nice dinner that Ilda and Manuel had prepared for us we decided that these were the people who would handle our production. Soon after that Ilda made our very first FAM piece because she deeply believed this was the start of an amazing adventure together. She couldn’t have been more right.
Ilda and Manuel are now irreplaceable members of our FAMily. Our connection is deep and the amount of care and perfection they put into the production is uncomparable. We could not do this without them.
Katrien
Print Designer
My favorite song: Roam – The B52’s
A talent I am proud of: My sense of color, my capacity to capture ambiance and feeling with my drawings.
On being a FAMme: Sharing values and visions with a community of likeminded people is what’s important to me.
FAMbitions: To make women feel joyful and unique in their FAM outfits.
Celine
Wordsmith & Visual Content Creator
My favorite song: Millionaire (ft. Andre 3000) – Kelis
Most loved FAM item: All of our Kate trousers, they are incredibly flattering.
A talent I am proud of: Living and thinking outside of the box.
On being a FAMme: Embracing the full scope of what I am, trusting my intuition and not waiting for anyone’s approval to stray off the beaten path is what makes me feel complete.
FAMbitions: To be a drop in the ocean of people who are working towards a sustainable and inclusive future. That our mindful way of doing business will one day outweigh the impacts of fast fashion.
Sophie
Producer Prototypes
My favorite song: Boys will be boys – Dua Lipa
A talent I am proud of: My ability to turn a 2D design into a 3D garment and the sewing skills I need to accomplish that.
Most loved FAM item: I absolutely love the Elise jumpsuit.
FAMbitions:I want to keep improving communication between the design team and production team to produce high-quality garments.
Christel
Marketing Coach
You
The FAMme We Design For
You’re the star of our FAMily because your choices as a consumer are driving the real change. You are making our dreams possible and for that we love you, we thank you, we see you. Keep shining, keep doing you.
Ooievaarsnest 16 Gentbrugge 9050 Belgium
Jasmin Blommaert
Jasmin BlommaertInfo
‘Jasmin Blommaert’ stands for original Belgian fashion and captivating bridal wear, characterized by unique, personalized fabric designs and tailoring.
In combination with high-quality fabrics, we go for
a contemporary, stylish and comfortable look.
Clothes that are made for you…
For every occasion.
For every individual
One-stop shop and info:
Monday 12h – 18h
Thursday 12h – 19h
Saturday 10 am – 5 pm
Bride / Made-to-measure clothing: by appointment only
Kontichsesteenweg 47b Aartselaar 2630 Belgium
Info
ABOUT
For several years we have remained a regular partner of various top brands that appreciate both our flexibility, a no-nonsense mentality and young dynamics.
WHAT WE DO
As a lot of people are stitching them at home to help many amongst us, we decided to sell our stock fabrics online too.
HISTORY
- Acquisition in 1996 and became a family company
- Family Company based in Bruges
- Production 100% in Poland
- 1999 – 2001: Taking over
- ‘ROMILUXE’ – bed and bath textiles for babies
- ‘VERONICA MODE ATELIER’ (high fashion wage company)
- Sampling & Finishing Plant Belgium
- ‘PAS DE DEUX’ maternity brand
- 2014 – 2016: End of our brands ‘Romiluxe’ and ‘Pas de Deux’
- 2016: 100% Ladies Wear Wage Company
- 2017: Plant in TUNISIA
Pathoekeweg 50 Brugge 8000 BE
Julie Menuge
Julie MenugeInfo
Julie Menuge, textile & fashion designer basée à Bruxelles. Julie Menuge “explore le monde” et voyage dans sa tête à travers les tissus et les vêtements qu’elle collectionne depuis toujours. Par son travail de broderies et d’assemblages contemporain, elle désacralise avec humour et rend hommage avec amour, aux savoir-faire des différentes cultures, à leurs identités multiples, complexes et cosmopolites.
Ses créations SUPER MIX VERITABLE rassemblent des matières et des motifs des quatre coins du globe, des étoffes précieuses et artisanales, des broderies “industrisanales”, du batik, de la soie, et même du plastique…
154 Rue Blaes, Brussels 1000 Belgium
Patou Saint Germain
Patou Saint GermainInfo
Her firstname smells like the best fragrances and her name takes us to the artists’ Paris.
It’s because Patou Saint Germain has the exoticism of her ethnic background – she was born at Pointe-à-Pitre – and the creativity of the most famous fashion designers. She doesn’t hesitate to try new and inspiring experiences.
In her shop, located at rue Africaine in Saint-Gilles (Brussels), Patou creates for women. She wants to highlight the best part of womanhood in each women.
The purpose of the choice of shapes and materials is to beautify the body while maintaining the practical and comfort characteristics.
Patou Saint Germain creates ready-made clothes (directly or tailor-made) like evening wears, wedding dresses…but temporary creations, art pieces, and chocolate dresses too.
She likes to surprise and play with the different faces of her personality through her art.
Let’s start from the beginning…
Patou Saint Germain was born in 1970 in Guadeloupe and, when she’s 2 years old, comes in France with her parents.
She grows up in a family of six children. From a very young age, Patou creates clothes for her dolls.
At 15, she decides to become a fashion designer and passed the entrance exam of the school “Ecole supérieure des Arts appliqué Duperré”, the only public fashion school in Paris.
She dives into the fashion world like we can do with a religion.
During her studies, she works as a salesperson at Promod and wins the competition of young designers. Promod hires her immediately as a junior fashion designer.
Quickly propeled as a chief fashion designer, she travels a lot to “type” her products…USA, Italy, Japan…
The love brings her to Brussels where she works during one year for Caroline Biss.
In no time, she wants to stand on her own feet : she opens her shop and begins to draw, create and produce. That’s where Patou entertains her clients, offers ready-made clothes and…some tea.
An other approach of the fashion world.
« I always wanted to revolutionize the fashion world. The relation between the women and the clothes is very important. It’s the extension of her body and reflects her state of mind. When a women says that she hasn’t anything to wear while the wardrobe is full, it means that she’s a new person and wants other thing that she doesn’t own. A few husbands understand it thus.
I want to support women and give them a « tool » for making them feel ease and seducing. I am at their service for their aesthetic appearance including my two cents’ worth. For example, I love the crossed heart structure because it’s enveloping and draws body’s curves. It’s comfortable and feminine.»
From the story of the suit to the Japanese influence
« By studying the story of the suit, we realize that the unsaid was implicit via the suit. This one has been replacing the language in a time when the women did not have a say. »
Patou Saint Germain feels attracted by Japan, especially by Issey Miyake and her conceptual shapes with the search of simplicity that gives some strength.
« I’m an African from Europe and, like many people that feel displaced, pursue a sort of quest for an identity. »
This search is found in her creations that involve Africa and Occident via shapes and materials. Ideas and models emerge from the discoveries of different materials, variation of silk, flax, mesh or African basin.
« I love the « Makeba »(*) style drawing and the Japanese lines like hide-and-seek jackets of kimonos. »
The worry of womanhood and originality of the style serve as a conductor line for the creation of the models.
The enhancement of the feminine body , the search of the appropriate garment and the availability are Patou’s work characteristics too.
(*) in reference to the South African singer Miriam Makeba
Original creations
We should step out of our comfortable zone and search other inspiring sources, try the unknown and show ourselves in other aspects.
That’s what Patou does when she creates amazing and audacious chocolate dresses with the chocolate maker Laurent Gerbaud for The Salon du Chocolat.
Or whether when she creates a dress with ropes and the top hat for the exhibition City Doll in Brussels. This one has been sold in an auction for a charitable work.
And tomorrow ?
« I want to continue showing that it’s possible to wear clothes differently to highlight the most beautiful part of the women. Her body is a treasury. It needs to be pampered and highlighted. What gives me the most pleasure ? It’s seeing a women’s face changing when she wears a dress…It illuminates !
OPENING HOURS
Monday & Sunday – Closed
Tuesday– Saturday – 11:30 – 18:30
96, rue Africaine Brussels 1060 Belgium