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UNRUN is a high-end sustainable activewear brand, founded and designed by Olympic Champions with an eye for detail and an impeccable fit. As hands-on experts, we have an unrivalled knowledge of how sportswear must feel, move, breathe, and look. Additionally, all pieces are tested and approved by a group of elite female athletes, making them a true testament to craftsmanship.
From a sweat at the gym to the drill of daily life, we’re on a continuous quest to create the most versatile garments, withstanding every workout
Avenue Reine Marie Henriette 101 Brussels 1190 Belgium
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ABOUT IREENE
Ireene is a belgian clothing brand founded by interior architect Marie Soufflet. Her
minimalist yet comfortable proposal is focused on a timeless style, a sustainable way of production and high quality materials. The design of the clothes, not tied to any temporary trends, is meant to be a possible answer to fast fashion, offering mostly unique and long lasting pieces for a daily casual elegance.
slowfashion
Using only high quality upcycled fabrics from Italy, our handmade collection is designed and manufactured in Brussels by a small and local network. The reduced series crafted for each season allows for a constant evolution and renewal throughout the year.
details do matter
The essential shape of our clothes is reinforced by the straight cut of the models based on the « less is more » idea. The apparent minimalism is highlighted by ribbons, invisible openings or pockets and outside stitching. These subtle details invite us to understand the creative process in a surprising way.
genderfluid
We want to distance ourselves from the classic gendered fashion by designing mostly unisex clothing. We ditched traditional clichés in favor of a playful and mixed collection, offering anyone to create their own identity.
cité du sureau 17 Brussels 1000 Belgium
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BIO
LĒO is a Belgium-based brand that was established in 2016 by artistic director Leonneke Derksen (Royal Academy of Fine Arts Antwerp, Belgium) and founder Matthias Medaer.
LĒO was created in Paris, while gaining experience at fashion houses like Balenciaga and Carven.
This period was the base on which the vision of the brand was born, as the team got in touch and ultimately became part of a new generation of young designers.
Moving LĒO to the center of Europe (Brussels, Belgium) was a natural outcome of the need for full dedication to the brand and focus on the quality of it’s product, which is produced exclusively in Europe.
VISION
LĒO embodies the energy between luxury, avant-garde and street wear.
Experience over time formed a brand-specific set of values which consist of dedication to self-expression, nostalgia and the desire to push boundaries and evoke excitement.
Inspiration comes from various worlds and aesthetics and combines eras, movements, atmospheres and subcultures, regardless of codes.
Ideas are found in the space between external and internal experience and research is extracted from unique experiences in between quotidien performances and memorable rare involvements.
The brand displays the mind of different generations and the dualities that lie within them.
Attitude, authenticity and honesty are the essence of the LĒO customer.
PRODUCT
At the core of all reflections lays a product which represents a balance of quality and originality.
These products are carfully placed in worlds in which the brand expresses an original take on ‘reality’ and its movements.
LĒO garments oppose seriousness with spontaneity and question common rules with creativity and curiousness.
Wearing LĒO implements appreciation for sophistication and uniqueness. Distinguished shapes turn through worked-out bleaching and dying technics into one of a kind garments for a one of a kind wearer.
LĒO embraces the awkwardness and accentuates it’s inherent potential for innovation which can be recognised in the choice of material and reccurent elements like metal details.
Each collection is a mix of unexpected and iconic elements with a touch of ‘‘no rule“ humor.
This fuse contains on one side traditional tailored or classic technical elements that breathe rationality and on the other side the element of surprise, instinct and emotion.
21-25, Rue Gheude Brussels 1070 Belgium
Sofie D’Hoore
Sofie D’HooreBoulevard Barthélémy 11 Brussels 1000 Belgium
Natacha Cadonici
Natacha CadoniciInfo
Of Italian and Russian origin, everything predisposed me to become a designer and craftsman: Russian great-grandparents breeders of Astrakhan sheep, a daddy shoemaker who worked diligently with his sewing machine and maintained joyful contact with his customers, a mother who had made-to-measure dresses at a local seamstress and an Italian aunt who had set up her own beauty and hairdressing salon in the center of Milan, a magnificent woman, sunny, stylish, smiling, full of energy.
After studying at the Free University of Brussels (Roman Philology / Letters), then in Fashion Design (Institut Saint-Luc), I decided, in 2006, to create some tops that are sorely lacking in my wardrobe: tops that are elegant but not too much, comfortable but stylish.
I am going straight away for viscose jersey because it is an ultra comfortable material, very pleasant on the skin, natural, easy to work with, easy to wash, which lasts over time.
But to give it a more stylish look than a simple T-shirt, I quickly decided to add some nice details:
– other materials such as cotton, wool in cutouts
– asymmetrical necklines that you can’t see anywhere else
– punchy graphic elements, like piping, ribbed edges, which give light to my basic colors: navy blue and black. The ribbing that I create are knitted exclusively for my brand. They are therefore not found anywhere else!
MADE IN BRUSSELS
Beautiful, joyful, luminous and lasting
One of the recognizable characteristics of my work is the use of ribbons that finish the garment in the neckline, the sleeve ends and the bottom of the tops, with peppy and bright colors: a base of mostly ecru with touches of fluorescent orange, fluorescent pink, fluorescent yellow, copper lurex etc. These ribbons are designed by me: I select, among 200 different colors from my manufacturer, the right combination of colors, the height of the lines, the best fabrics. These 100% cotton creations are produced exclusively for my brand in the north of France. You won’t find them anywhere else!
Make in a small conscientious clothing workshop in Brussels
From the start, I have all my creations made in a clothing workshop in Brussels which has excellent craftsmanship. I found Alicia a bit by chance and how lucky I was to cross her path: she works for all Belgian designers, including the cream of the crop! I am proud to give a job to this super Polish woman who set up her business on her own in Belgium and hired 4 seamstresses who were her colleagues in Poland. Over time, we have developed a very nice relationship of trust, respect and we understand each other in a single glance.
Alicia and her employees work at their own pace, without pressure and she practices fair prices for all which allow her to pay her 4 seamstresses with dignity and fairness. I really feel that she makes my designs as if they were her own: conscientiously, with love and with a smile. They all always discover my new models and my new fabrics with curiosity and impatience. They love my design and therefore work with it with pleasure, which is priceless to me.
All the advantages of preorders
- It reduces the use of the earth’s primary resources
- It allows me to have more cash, which is more comfortable for me
- It allows me to dare more to offer you less commercial and more daring models since I only invest money in a prototype and not in a complete blind production without knowing if this new creation will please you or in what sizes will I sell it
- It allows me to make the best use of certain exclusive fabrics that I only have in limited quantities: I only produce the right sizes that you pre-order; I can thus satisfy all of you; whereas when I was producing blind I had some models left in unsold sizes and some of you were frustrated that you couldn’t order it in their size since I no longer had this precious fabric
- It allows me to offer you creations that are really in line with the weather and adapt to it
- It allows my clothing workshop to produce at a much more humane pace: the seamstresses sew throughout the year instead of having to produce a production that must last 6 months in a single month
g requires a little patience. This is not a compulsive purchase but a real crush. I am also very available by email or phone to answer all your questions. I am committed to offering you sustainable, soft, joyful creations that will do you good. And you have a double pleasure: that of pre-ordering and that of receiving it a few weeks later.
Rue du Marché au charbon 62 Brussels 1000 Belgium
Julie Menuge
Julie MenugeInfo
Julie Menuge, textile & fashion designer basée à Bruxelles. Julie Menuge “explore le monde” et voyage dans sa tête à travers les tissus et les vêtements qu’elle collectionne depuis toujours. Par son travail de broderies et d’assemblages contemporain, elle désacralise avec humour et rend hommage avec amour, aux savoir-faire des différentes cultures, à leurs identités multiples, complexes et cosmopolites.
Ses créations SUPER MIX VERITABLE rassemblent des matières et des motifs des quatre coins du globe, des étoffes précieuses et artisanales, des broderies “industrisanales”, du batik, de la soie, et même du plastique…
154 Rue Blaes, Brussels 1000 Belgium
a.KNACKFUSS
a.KNACKFUSS39, rue Fernand Bernier t.:00 Brussels 1060 Belgium
Haus Coudeyre
Haus CoudeyreInfo
haus COUDEYRE was founded in 2010 by Marc-Philippe Coudeyre and Jan Verheyen. The label’s vision is to create contemporary clothes that encourage individuality and transcend seasons.
The collections include classic understated pieces made of high quality fabrics in vibrant colors and playful prints. The high-quality production is carried out in Belgium, France and Italy.
Head Office Rue le Titien 19 Brussels 1000 Belgium
BENELUX SALES Suit-case Antwerpen 2018 Belgium
INTERNATIONAL SALES Agence M&K Paris 75008 France
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Fashion is the Extension of Imagination:
Perfectionist, objective observant, sincere and above all spontaneous, Esmeralda has built on her experiences by working with different companies, while always following a positive philosophy.
Please click on the middle crosses for more details.
Born in Strasbourg (France),…
the child of a Spanish artist mother, she started travelling and drawing at a very early age. She lived her childhood mostly between Berlin (Germany) and Conil de la Frontera (Spain) surrounded by various fabrics and paintings of her mother, who was her biggest Muse. The great contrast between both cities of her childhood also enlarged her cultural and artistic mind.
With a desire to discover more cultures,…
she embarked on an international business career in Strasbourg. However, her artistic soul was stirring and thus with no hesitation, she left to Brussels in order to make her dream come true: to become a Fashion Designer.
During those three years studying in Brussels…
she discovered the Art Nouveau, and was integrated into the fashion world. She designed successfully unique creations for the Fantasy Film Festival and for the Bouglione Circus. She also took part in catwalks, and did her work experience in an Haute Couture company in Berlin. Her most enriching experience was her first public fashion show, with her haute couture collection, inspired by Chess game. This was when she realized that being a fashion designer would always be her passion.
She returned to her roots in Barcelona…
and worked for CUSTO BARCELONA. Following her experience at Custo Barcelona, she created a fashion shoe collection for Juba Trading Portugal.
In order to improve her technical and creative skills as a designer,…
she integrated into the team at Levi Strauss Europe in Brussels. After this, she joined the pioneer team in Amsterdam to build up LEVI’S XX with amazing brands LVC (Levi’s Vintage Clothing) and LMC (Levi’s Made and Crafted).
Following her ever-present need for quality growing experience,…
she worked for BVBA 32 in Antwerp for the luxury prêt-a-porter brand, Thimister.
Finally, the moment to explore new challenges arrived…
The dream of an 8 year old girl had to become reality, so, in March 2013, she decided to launch her very own brand,SMARACK.
Since then,…
she has participated in several catwalks and designer tradeshows.
Now,her brand SMARACK and tailoring service continues to grow,…
as builds a powerful reputation in the design world. She is freelancing and consulting other major design brands.
Rue des Chartreux, 48b Kartuizersstraat 1st floor Brussels 1000 Belgium
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History
1930 BIRTH OF THE NATAN HOUSE
Creation of the Couture House Paul Natan.
1957 Edouard Vermeulen is born in Ypres on March 4, 1957. He graduates as an interior designer from Saint-Luc college, which introduces him to the world of volumes and materials.
1983
AVENUE LOUISE 158
In his search for a gallery to display his first discoveries, Edouard Vermeulen rents a space in the Couture House Paul Natan, Avenue Louise. A few years later, he takes over the House under the new name NATAN.
1986 FIRST RUNWAY SHOW
NATAN’s first show, with Princess Paola as one of the guests.
Edouard Vermeulen has been dressing members of royal families for years, including the Royal Family of Belgium, the Netherlands, Sweden and Luxembourg.
1987 FIRST READY-TO-WEAR STORE IN BRUSSELS
Opening of the NATAN ready-to-wear store in Brussels, Belgium.
1991 DISTRIBUTION
Creation of ready-to-wear lines for distribution.
1999 WEDDING DRESS QUEEN MATHILDE OF BELGIUM
Edouard Vermeulen designs the wedding dress of Queen Mathilde of Belgium.
2013 NATAN 30 YEARS
To celebrate our 30 year anniversary, we organized a fashion show in Paris in the Belgian embassy.
2014 ARSENAL SHOWROOM
Opening of the Arsenal showroom.
2016 AMSTERDAM STORE
Inauguration of the NATAN boutique in Amsterdam, The Netherlands.
2017 NATAN COLLECTIVE
Launch of NATAN Collective. A project allowing NATAN to support young Belgian talent by giving them the opportunity to present their work enhanced by the knowhow and name of NATAN.
2017 BARON
Edouard Vermeulen is awarded the noble title of “baron” for his services rendered to Belgium.
2018 ATELIER II
Inauguration of Atelier II at Place Brugmann in Brussels, Belgium. This atelier is created to honor the craft of tailoring by giving customers insights into the process behind the creation of a NATAN piec
2019 FIRST RUNWAY SHOW IN THE NETHERLANDS
Natan participated for the first time at Amsterdam Fashion Week.
2020 PARIS
Opening of a store in Paris, Rue des Saints-Pères
2021 OPENING SALON COUTURE KNOKKE
2022 NATAN LE BON MARCHÉ RIVE GAUCHE
The Belgian fashion house Natan and the cosmetic brand Sisley came together in the very heart of the Parisian department store Le Bon Marché Rive Gauche, combining their expertise and shared love for beauty and quality in a “Pop-Up” space.
This partnership consolidated the elegance, expertise and femininity held dear by these two family companies, that share values passed down through generations: concern for the environment, expertise, entrepreneurial spirit, art and design.
Avenue Louise 158 Brussels 1050 Belgium
PRESS Avenue des Aubépines 1 Brussels 1180 Belgium
Huidevettersstraat 44 Antwerp 2000 Belgium
PC Hooftstraat 23 Amsterdam 1071 BL The Netherlands
Rue des Saint-Pères 71 Paris 75006 France
Rue de Namur 78 Brussels 1000 Belgium
Henegouwenstraat 91-93 Ghent 9000 Belgium
Kustlaan 150 Knokke 8300 Belgium
Jan Mahieustraat 20-22 Roulers 8800 Belgium
Plankstraat 10 Maastricht 6211 GA Belgium