Aerodynamics, biomechanics, muscle compression,… Today all of these terms have become common items. Today nobody can deny the fact that sports have become an exact science. It wasn’t always like that.
Back in 1984, when we started with the development of our biomechanic bike fitting system, we couldn’t assume that cycling ant technology would go hand in hand in such a resolute manner.
Ever since the day the biomechanic bike fitting system was introduced in the pro peloton, Bioracer has become a hot item in the world of cycling.
Since then, cycling has evolved, and Bioracer evolved, too. Thanks to us, different new technologies have been introduced. The use of Lycra, the first seamless cycling pad, seamless aerosuits, all of these innovations are successfully used by cyclists all over the world.
Innovating is in our genes. It’s that constant impulse that makes us good at what we do: improving your cycling performance.
In 2013, I (Sybille), mother of 4 boys & married to Frédéric, launched the 1st swimwear collection of Fred & Louis.
Based on leftover fabrics & sewn in a very small unit belonging to NGO A Way With You in Pondicherry this first collection tried to fill the market with a perfect product. Really important in my eyes are
Thanks to the extremely soft inside net which is sourced in France, the prints designed in Belgium & produced in Portugal, I can try to ally elegance, comfort, softness and sense of detail for the swimwear collection.
After a while, we’ve decided to add some boxer shorts & a nightwear collection to our range…
The search of materials and patterns is my playground. The collection stands out by the subtlety of the details but also it’s sustainability🌱!
All coton fabrics are sourced personally once a year in Delhi. I select fabrics within leftovers from overproduction… This is a kind of upcycling & enables us at the same time to offer you loads of choice in very limited quantity… almost like a tailor-made brand.
The guideline of the brand : family, which is to be found everywhere across the collection. Firstly, through our brand name : « Fred & Louis » Fred being the dad & hubby and Louis, the 2nd of our boys . Secondly, all the names of the collection refer to our children, nephews, close friends’ children!
Founded in 2010, HEIMWEH is a luxury men’s undergarments collection that embraces high quality, extreme comfort and timeless design. The name of the brand translated means longing for ones home or country, in this case a nostalgic feeling of missing something that we can’t bring back, or maybe can… The illustrated logo is a trigger to reflect the good old days; positive sensations connected to places, a smell or objects; a phase in time , someone we loved or still love…
Sandro Faber, founder of the collection explores the boundaries between innocent, sometimes naive, and rational side of his character. Brought up by a family of croatian imigrants and moving back to his parents homeland at young age resulted with an exploration of his sense of belonging to a certain place and question what and where is ones home.
The combination of sharp social realistic aesthetics, and poetic, playful nature that he draws from his Slavic background results in an unique character of his collections.
Lenny Leleu is a Belgian designer who synthesizes past and present, haute couture and ready to wear into beautiful collections.
Collaborations and self instigated projects are at the very core of her practise and are fueled by a constant exploration and experimentation.
She is a designer unafraid to juxtapose dramatically tailored garments with sportswear detailing. She cuts to flatter and intrigue.
Lenny attended Antwerp’s Royal Academy of Fine Arts where she earned a degree in fashion design. After cutting her teeth at various design houses including Daryl K in NYC and Jeremy Scott in LA, she went back to Antwerp to nurture her own eponymous clothing and accessories line.
UNRUN is a high-end sustainable activewear brand, founded and designed by Olympic Champions with an eye for detail and an impeccable fit. As hands-on experts, we have an unrivalled knowledge of how sportswear must feel, move, breathe, and look. Additionally, all pieces are tested and approved by a group of elite female athletes, making them a true testament to craftsmanship.
From a sweat at the gym to the drill of daily life, we’re on a continuous quest to create the most versatile garments, withstanding every workout
When you’ve tricked yourself out in a tennis class on a heavy scheduled day, you’ll need a good looking outfit to finish the day in. Hit the court with Vieux Jeu, the modernist sportswear label by Belgian designer Claudia Storme, whose polished yet effortless collection might be just what you’re looking for.
The trend is a classic: we all have a busy schedule but we don’t want to give up our sports class. ‘If you want to make it happen, it’s wise to prioritize style over function’, dixit Claudia Storme.
Discover the boho allure of Vieux Jeu, the Belgian label that captures the mood of a bygone era. Claudia Storme gets inspiration from one of the oldest games. Yet looking to the past doesn’t always suggest a yearning for what’s lost; rather, a desire to reinvent and redeem.
The go-to label for beautiful yet functional tennis clothing and accessories with that easy-to-wear je ne sais quoi, Vieux Jeu celebrates the glamour of a lost era, giving classical shapes a modern spin.