Buissonnière
BuissonnièreBuissonnière: the unique story of a Belgian family passionate about fashion
Buissonnière is a Belgian clothing brand that focusses its activity on core values such as family, authenticity and joie de vivre.
Buissonnière is also an exclusive brand: the company develops and creates its own collections that are sold only in its own shops and on its website.
The philosophy of Buissonnière from day one has been to offer a coordinated, refined, high-quality assortment with a continual focus on using natural materials to make clothes. Its collections meet the current needs of families, respect their budget and adapt to every event.
1983: The origin of the brand
30 years ago, Myriam and Christian became the proud parents of a baby girl, Laurence. Myriam, who had always dreamed of having a daughter, could not find high-quality clothing to dress to her according to her taste at affordable prices in the shops. She therefore decided to make the pretty clothes she wanted for her baby herself.
1985 Buissonnière is born!
The little outfits Myriam makes are an immediate success with her friends and family. In 1985, along with her husband, they go all in and decide to create, together, a first collection for children called “Buissonnière”. The family business is launched!
1989: Opening of the first store
After some private sales at friends’ homes, Myriam and Christian quickly develop the brand. Initially, their children’s playroom serves as their first shop. In 1989, the first real point of sale opens in Wavre.
1990-2009: Development of the collections
Over the years, the family grows and Laurence has three little sisters. The Buissonnière clothes also develop: first clothing for babies and children, then a line for teenagers, and finally adults.
2010: Launch of the e-commerce website
Buissonnière follows the trends and adapts to new technologies; in 2010, the brand opens its online shop which has since grown steadily and allows families in many European countries to finally purchase Buissonnière clothes from their own homes as well.
2014: Official purveyor to the Belgian royal court
Since its creation, the brand is known for the refinement of its clothes and benefits from the confidence of the Belgian royal family. The title of Purveyor to the Court was granted in 2014 by King Philip.
2015: Buissonnière celebrates its 30th anniversary
Although multinational chains currently dominate the ready-to-wear market, Buissonnière maintains its presence and desires to preserve its know-how and values of creativity and quality. It is still and always has been a small Belgian family business: the second generation has arrived and is infusing the brand’s development with dynamism and modernity.
But Buissonnière is more than the story of a family. It is the story of passionate young people who did everything to realise their dream of creating a clothing brand to dress every generation in perfect harmony with the current fashion trends.
143 Boulevard de l’Europe Wavre 1300 Belgium
Kortrijksesteenweg 1119 Ghent 9051 Belgium
Engelse Wandeling 2 A-B bus 12 Kortrijk 8500 Belgium
Wezembeeklaan 118 Kraainem 1950 Belgium
Our story
Founder and designer
Hi,
I am Evelyne, founder and designer of KUNOKA shoes.
I want to tell you my story from the start and it will get a little personal. I have been in shoe business for many years and I initially worked for Italian houses whose quality products I honored.
However, year after year I saw things change; the business became less lucrative because of overseas competition. Step by step, I noticed that I saw less people in the factories that I visited every year, although sold volumes did not fall back at the same pace. I felt something was not right. I could tell… I know shoes, I know craftsmanship, I know what it should feel like, I know how they should smell…
I had to realize that bit by bit production was outsourced oversees and no one wanted to admit. I started thinking is this what I want to stand for? It kept me out of my sleep and I thought about this for weeks ….
The idea behind the brand
This is the point where I started to play with the idea of creating my own brand that should be fully honest and should have the best possible sustainable approach.
I wanted the environmental impact of my project to be as low as possible and I wanted to be 100% sure that there will be no human cost at my project.
Every KUNOKA shoe is touched by real humans with families and their own set of dreams and I could not bare the idea that someone, somewhere in my project would have to struggle to survive or to feed their children or work in a toxic environment.
This I why I choose to work with a family-owned Portuguese atelier, where I can see what happens, where I know the people and where I can feel and touch every step in the birth of a KUNOKA shoe.
The second advantage of producing nearby is that we exclude the extreme environmental impact of overseas transport. Which brings me to my second concern, environmental impact which is a hard knot to untie in shoe business.
Challenges
I started by developing different prototypes and I wanted to know everything: what are they made of? Can we not change this into that? What is the effect of this? Where does this sole comes from? What is in the sole? Who makes them? How much water does it cost? How comfortable are they? Can they be modern and beautiful enough? – Hey yes, fashion remains my natural habitat and I don’t want to bring another sustainable brand which’ appearance or comfort aspect makes it obvious that the brand is sustainable.
I went on and on and made everybody – including myself – crazy. I was making progress but there were so many uncertainties and more than once doubt just hit me in the face … Would I ever find the courage to finally jump and officially go for this project?
The last of many signs…
I kept on doubting until the memorisable meeting in New York central park, this was the last of many signs I needed. Gabriella KUNOKA, who I did not know until that day, making a remark about the prototype I was wearing at that moment, convincing me that I should go for this beautiful project! Ever since, I realize every day, what I do might not be perfect, but it is not by finger pointing or complaining and sitting still that we will make progress. It is what I actually do what counts. And this is the whole story, this is how KUNOKA was born.
Always striving for the best
We are not perfect; we – and the entire industry – have a long way to go, but every initiative, how small it might look, makes a difference!
And I am proud of how far we have come and of any difference we can make, I guarantee that I will always strive for the best possible sustainable approach and I promise that this is just the beginning!
Let’s be kind to people and be kind to our world.
Love, Evelyne.
Kortrijksesteenweg 1092/G Gent 9051 Belgium