Philosophy
Irina Kha (f.)
HIS PHILOSOPHY
Respectful of its history and its values, but resolutely turned towards the future, Irina Khä is part of this new generation of uninhibited and inspired brands, which are pushing the boundaries between luxury & accessibility, heritage & innovation, expertise & simplicity.
“A creative, lively vision of style, always in motion”
HOW IT WORKS
For more than 35 years, the family business Irina Khä has worked in a fusional way and perpetuated the spirit of research for the most beautiful combinations of materials and clothing styles, by playing with codes, putting its fashion expertise at the service of a certain vision of beauty and style.
An imaginary of alliances in constant evolution which composes and interprets a new beauty, joyfully creating itself.
“Because we believe that style should not be experienced as a constraint, we offer a free and positive vision thanks to the big names in fashion who have accompanied us for years”
At a time when “fast-fashion” is omnipresent, Irina Khä is convinced that it is advisable to buy beautiful and quality.
HIS BET
Anyone who lets herself be tempted by her unique blends will have to leave happy and freer to truly be herself. Unleash a woman’s potential by giving her a look that will highlight her personality, which is not always expressed… Select pieces that correspond to her true identity.
Behind Irina Khä hides three women, a transmission from a mother to her two daughters, it is the ultra fusional and touching touch of this House. They inspire each other with respect and curiosity. This bond and family values are felt and transmitted to each member of the team and therefore also within the brand.
The creations are chosen according to what looks like them, what connects them, this innate taste for noble materials, cuts, beauty, this “je ne sais quoi” that makes all the difference.
“Our real difference is the huge choice we offer, with premium brands and real, ultra-personal advice”
