SOAP is an Antwerp-based PR-agency.
We represent Belgian and international
fashion, beauty & lifestyle brands.

SOAP – Your PR shower

SOAP has its own fresh vision on PR.
Of course we do the common things for our brands, like send out press releases and organizing press events.
But we also like to leave the well-trodden paths and look for new, original ways to help our brands spread their story.

Discover our vision, the things we do and the brands we work for.
Perhaps we can do the same for you?

About me

Femke Bolsens studied Roman Languages (French & Spanish) at the University of Leuven.
After graduating, she did several communication jobs.

In 2010 she started working as a PR officer and copywriter, first at PR’ins, later at Pravda.
She worked for a variety of local and international fashion and lifestyle brands.
It was love at first sight, however, after more than three years she felt it was time to take a fresh start.
As she wanted to continue doing what she likes the most, she decided to set up her own PR agency: SOAP.

TANDEM, the only independent communication & brand strategy agency offering their services in the Benelux and Swiss markets, specialised in Art, Beauty, Design, Fashion, Gastronomy, Luxury and Travel. Claudine Duvivier and her passionate, multilingual team of 17 dedicated lifestyle, events, showroom and social experts created the company over 15 years ago, forming a perfect unified TANDEM credo.

Each account is handled by highly qualified corporate and product communication specialists working hand in hand, which allows us to be aligned with our client needs and current projects. TANDEM’s main missions include media consultancy, unique and memorable (virtual) clienteling experiences, brand relationship building, enrolling brand campaigns and creating new content, setting out partnerships and exclusive targeted gatherings, all whilst boosting corporate