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History
1930 BIRTH OF THE NATAN HOUSE
Creation of the Couture House Paul Natan.
1957 Edouard Vermeulen is born in Ypres on March 4, 1957. He graduates as an interior designer from Saint-Luc college, which introduces him to the world of volumes and materials.
1983
AVENUE LOUISE 158
In his search for a gallery to display his first discoveries, Edouard Vermeulen rents a space in the Couture House Paul Natan, Avenue Louise. A few years later, he takes over the House under the new name NATAN.
1986 FIRST RUNWAY SHOW
NATAN’s first show, with Princess Paola as one of the guests.
Edouard Vermeulen has been dressing members of royal families for years, including the Royal Family of Belgium, the Netherlands, Sweden and Luxembourg.
1987 FIRST READY-TO-WEAR STORE IN BRUSSELS
Opening of the NATAN ready-to-wear store in Brussels, Belgium.
1991 DISTRIBUTION
Creation of ready-to-wear lines for distribution.
1999 WEDDING DRESS QUEEN MATHILDE OF BELGIUM
Edouard Vermeulen designs the wedding dress of Queen Mathilde of Belgium.
2013 NATAN 30 YEARS
To celebrate our 30 year anniversary, we organized a fashion show in Paris in the Belgian embassy.
2014 ARSENAL SHOWROOM
Opening of the Arsenal showroom.
2016 AMSTERDAM STORE
Inauguration of the NATAN boutique in Amsterdam, The Netherlands.
2017 NATAN COLLECTIVE
Launch of NATAN Collective. A project allowing NATAN to support young Belgian talent by giving them the opportunity to present their work enhanced by the knowhow and name of NATAN.
2017 BARON
Edouard Vermeulen is awarded the noble title of “baron” for his services rendered to Belgium.
2018 ATELIER II
Inauguration of Atelier II at Place Brugmann in Brussels, Belgium. This atelier is created to honor the craft of tailoring by giving customers insights into the process behind the creation of a NATAN piec
2019 FIRST RUNWAY SHOW IN THE NETHERLANDS
Natan participated for the first time at Amsterdam Fashion Week.
2020 PARIS
Opening of a store in Paris, Rue des Saints-Pères
2021 OPENING SALON COUTURE KNOKKE
2022 NATAN LE BON MARCHÉ RIVE GAUCHE
The Belgian fashion house Natan and the cosmetic brand Sisley came together in the very heart of the Parisian department store Le Bon Marché Rive Gauche, combining their expertise and shared love for beauty and quality in a “Pop-Up” space.
This partnership consolidated the elegance, expertise and femininity held dear by these two family companies, that share values passed down through generations: concern for the environment, expertise, entrepreneurial spirit, art and design.
Avenue Louise 158 Brussels 1050 Belgium
PRESS Avenue des Aubépines 1 Brussels 1180 Belgium
Huidevettersstraat 44 Antwerp 2000 Belgium
PC Hooftstraat 23 Amsterdam 1071 BL The Netherlands
Rue des Saint-Pères 71 Paris 75006 France
Rue de Namur 78 Brussels 1000 Belgium
Henegouwenstraat 91-93 Ghent 9000 Belgium
Kustlaan 150 Knokke 8300 Belgium
Jan Mahieustraat 20-22 Roulers 8800 Belgium
Plankstraat 10 Maastricht 6211 GA Belgium
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Since she was little, Jo De Visscher [°1976] is bitten by the fashion bug. She starts working with scraps of fabric which she turns into full silhouettes for her Barbie dolls and gets her mother to knit matching miniature sweaters.
While growing up, she sews her first skirts on an old sewing machine without having any formal training.
She studies maths and science and, as a teenager, becomes fascinated by an article on the restoration of the frescos in the Sistine Chapel. The article has such an impact on her that she decides to enrol in the Royal Academy of Fine Arts in Ghent, where she studies painting and specializes in restoration of contemporary art. She graduates in ’99, learns the ropes at the S.M.A.K., MuHKA and Kunstmuseum Bonn and finally starts her own restoration company (contemporary art conservation) in Brussels.
She’s asked to collaborate on the exhibition ‘Mutilate?-Vermink?’ — curated by Walter Van Beirendonck — at the MuHKA and this project rekindles her passion for fashion. Jo follows her heart, says goodbye to restoration and hello to fashion and clothing. She does an intensive course in pattern making, learns proper sewing properly this time and studies fashion design at night school. She also freelances for the Royal Museum of Fine Arts in Antwerp.
In 2007, her final year show generates such a buzz that she decides to design and market her own ‘jodevisscher’ collection.
Hoornstraat 6 Gent 9000
Make Sense
Make SenseMore Info
make sense is a socially and environmentally committed communication agency. Officially registered as an impact company and certified as a B Corp (short for Benefit Corporation), we seek to use business as a force for good. Guided by our CSR consultant Jo, we bring your positive impact to light to translate it into bold strategies and creative content that contribute to society.
wiedauwkaai 87 Gent 9000 Belgium
james wattstraat 100-8 amsterdam 1097 dm The Netherlands
Isabelle
IsabelleBruidskledij & RetouchesMore Info
About Isabelle
Completely tailor-made bridal and suite clothing and evening dresses in the fabric you want! Large selection of fabrics, patterns, accessories and shoes. Also retouching and adjusting clothing. Do not hesitate to contact us for more information about our bridal and suite attire!
Repair or retouch of your favorite pants
It’s a crisis, and your wardrobe feels that too. However, you don’t have to be scruffy about it. Because what you bring to Isabelle from Ghent as worn out, gets a new life under her hands. In this way you also recover old clothes that are in fashion again: everything will come back one day.
Bought a pair of jeans that just drag to the floor? Or is your floral dress too wide under the armpits? Isabelle takes care of the retouching of your clothing … so that it fits like a glove!
You can also contact us for wedding dresses.
Treasure of material
The zipper on your bright yellow pants is broken. You have lost a silver button from the row on your vest. Chances are that Isabelle has what you are looking for – and then she does not hesitate to use her large stock. Does she not find that specific substance? Then she recovers that from another part of your blouse, so that your sleeve is still subtly closed.
Adjusting bridal and suite attire
When you get married or walk into the suite, all eyes are on you. Thanks to Isabelle, you look great: she makes tailor-made bridal and suite clothing, and sells matching shoes. Have you lost your nerves by the big day? Or, on the contrary, thickened? With a few retouches by Isabelle, your party attire is completely tailor-made again!
Retouching or repair of your clothing?
You do not have to make an appointment. Just drop by Isabelle’s. From Tuesday to Friday between 9 am and 12 noon and between 2 pm and 6 pm. On Saturdays between 9.30am and 12pm, and 2pm and 4.30pm.
Opening hours
Closed on Mondays
Tuesday
09:00 – 12:00 14:00 – 18:00
Wednesday
09:00 – 12:00 14:00 – 18:00
Thursday
09:00 – 12:00 14:00 – 18:00
Friday
09:00 – 12:00 14:00 – 18:00
Saturday
09:00 – 12:00 14:00 – 16:30
Closed on Sundays
Dampoortstraat 56 Gent 9000 Belgium
Bachelor Fashion Technology Gent
Bachelor Fashion Technology GentMore Info
We are the only faculty in Flanders that offers the professional bachelor programme in Fashion Technology. This programme is an excellent basis for a successful career in the clothing and fashion industry. Our graduates function at a (sub-)top management level as production manager, quality manager, product manager, purchaser or head of the patterning department.
Our courses include fashion, production control, pattern design, industry related software packages such as CAD-CAM and ERP, textile technology, logistics, marketing, safety management and foreign languages. By participating in several projects our students get accustomed to the collaboration between several disciplines and different people while training their innovative qualities.
In recent years, the clothing and fashion industry has become a knowledge-based industry. The value chain is also crucial to this industry. Despite increasing fierce global competition and the relocation of production to low-wage countries, it continues to be an important aspect of the industry in Flanders and Europe. In order to provide course curricula that meet these requirements, we work in close collaboration with companies throughout the entire value chain both on national and on international level.
Valentin Vaerwyckweg 1 Gent 9000 Belgium
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Highly individual expressions of highly personal emotions, that’s how you could describe the jewellery of Marie-Bénédicte de Schryver. She expresses her femininity in her creations in a fragile, noble and sensual way. “I want women to feel subtly seductive when wearing my jewellery”. Her creations are not only artistic by design, but are wearable in daily – or not so daily – life.
Marie-Bénédicte designs rings, necklaces and earrings to embellish fingers, neck and ears. Not a single design is a cheap compromise, even if it can be reproduced. An elegant flower as earring, a fine leaf as necklace, feminine elegance plays a vital role in the creations of this reputed goldsmith and jewellery designer.
Goldsmith and jewellery designer Marie-Bénédicte de Schryver offers you a quality insurance, every jewel is almost invisibly marked with a karat stamp and her officially recognised master stamp that guarantees your jewel is a design and creation of Marie-Bénédicte herself.
Eekhout 16 Gent 9000 Belgium
Stoffen Artevelde
Stoffen ArteveldeMore Info
About
Stoffen Artevelde is a family business, founded in 1967. The 240 m2 store is located at 48 Vrijdagmarkt in Ghent.
Our range is very extensive and you can view it by clicking on the photo. Feel free to drop by for more information about our fabrics in Ghent.
We are always ready with advice and are happy to welcome you in our store.
Opening hours
Sundays and Public Holidays: Closed
Monday to Friday: 9am – 6pm
Saturday: 9.30 am – 6 pm
Vrijdagmarkt 48 Gent 9000 Belgium
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meeting la fille d’O (daughter of ‘O) is an encounter of a different kind.
at first, it will be the striking features of the undressed avant garde. genetically blessed with an energetic overload.
(la fille d’O designs the new, the modern, the bold. sans compromise.)
then there will be the hypnotic talks, revealing the inspiration, the manifest, the love of life’s senses and what they can do to you.
(la fille d’O creates a world of aspirational energy for variations of beauty. supporting not just the self but the esteem driving you through whatever challenges you face. a feminine story of personal development whilst pleasing the ones you crave.)
whilst sharing life with her, you will find she is caring and responsible. common sense for an uncommon sensuality.
(la fille d’O designs, sources and produces an internationally appreciated product in a local environment. based in Belgium, all items are handmade by local petites mains, thus adding their personal craftmanship, allowing la fille d’O to bring you superior design and clever eco-logical making of luxury goods for your skin.)
la fille d’O. good-looking, cause it’s so hard to see.
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about the brand:
la fille d’O is a Belgian based independent lingerie brand, founded by Murielle Victorine Scherre in 2003. Dissatisfied as she was with the then current lingerie market, she decided to create her own vision on underwear. A brand freed of esthetical, technical or economical compromise. Throughout the years, la fille d’O established itself as a luxurious yet straight forward brand, marching to the beat of a whole different drum
- designing: la fille d’O mainly stands out because of the unique avant-garde way of designing. Where other brands see lingerie separate from garments, we see a much more dynamic overview: all the pieces are created inspired by the body, eager to create a flexible and merged look with your garments. As a result la fille d’O constantly delivers surprising designs, seamlessly embellishing women in a timeless way.
- positioning: More than just a lingerie and/or swimwear brand, la fille d’O effortlessly makes the transition to a fashion label. Where the lingerie sector is a rather invariable rigid branch (considering it’s high use of flexible material et al) mainly because of it’s technical demands, the fashion industry is constantly in motion, looking for progress and innovation. la fille d’O is proud to be in the vanguard of this cross-over movement and delivers pieces merging between under- and upper garments, that serve multiple purposes in your wardrobe. Solution wear is out of the picture when underwear ceases to cause problems.
- considering: Not only focussed on aesthetics, la fille d’O is ethic to the bone. From the drawing table to the manufacturing process, the production is 100% honest and 100% Belgian. From the ateliers in the far end of Belgium under the ever watchful eye of the creative director herself to the hand selected French, Austrian and German fabrics and details. At la fille d’O “handmade” is more than merely “made by hand”, it means every piece bears witness to an enormous technical skill and results in a multi-layered final product.
Each and every one of these products have that distinct la fille d’O touch. It is not to be defined by one term – call it alchemy for sensuality, a feast for the visually hungry. la fille d’O brings satisfaction to the urge you never really acknowledged.
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about murielle Victorine scherre:
And what if it were magic? Nothing is ever innocent with la fille d’O, nor is it with Murielle Victorine Scherre either. She laughs when she says that she might almost have invented a religion, she is aware of it, and it is no boast. When you are visionary, generous, loving, respectful of a woman’s body and of women, and a feminist, it cannot be otherwise. All around her are clear signs of what she has started.
Often, perhaps always, she says “we” when talking about her work. Although she is the only designer at la fille d’O, she uses the collective pronoun because she knows that it’s about women and that it serves no purpose for her to make lingerie just for herself. “I’m not an artist, it’s really important for me to know what women want to wear. So I say we; I am something of a medium; I am the voice of many women.”
But first of all the name: it is the legacy of a film she saw although she can’t remember when; she must have been about sixteen, or twenty. What is certain is that it moved her deeply, like a great earthquake beneath her feet, with its attendant stream of questions. It’s the Story of O, a woman, a photographer, who agrees to give up her freedom and become an object of desire without any free will. The writer Pauline Réage had invented her and Just Jaeckin brought her into cinematic reality in 1975, two years before Murielle was born.
And la fille d’O, because it is not O, it is her progeny, a new generation which is the product of all that – the 20s flapper, the 50s pin-up, the seventies feminist, the power woman of the end of the millennium, then the androgynous woman of the early 21st century… In short, a woman who wants both to live her life and to please, which is not a contradiction. Giving nothing away, Murielle Victorine Scherre advocates balance and, as something of a guru, she shows the way.
She didn’t need to rack her brains to find her destiny. She had already tried out lingerie at the Royal Academy of Fine Arts in Ghent. She had then called her final-year collection A Maze, using the verb “amaze”, which also suggests the noun “a maze”. With Murielle, words matter. She had imagined the combination of a Lolita and a Betty Page, an innocent girl and a woman aware of her sex appeal, she already loved this contradiction. It had been necessary to add lingerie to her clothes, and this came naturally to her, “it’s from that theme that the whole process began.” It was 2001.
But if you look closely at her career path, her wardrobes, you will find that it was already under way a long time before. She has always bought lingerie, unusually, and accessories, but only those that are beautifully made, by hand and with a subtlety that she puts across with this truism: “I’d rather wear a pair of ordinary jeans and a white t-shirt with shoes and a “gorgeous” handbag, than an evening dress and cheap knickers underneath.”
With such a past, there’s no need to tell you that Murielle Victorine Scherre very soon grew tired of what she found in the shops; nothing really suited her. And as she is pretty obstinate and on top of that pretty practical (“when I think I can improve something, I want to do it”), she got down to work. “I immediately realised that there was a gap in the market, and that you couldn’t find super sexy, avant-garde lingerie that was practical to wear, it was either one thing or the other. And as I want it all, I like to try everything; I think that you have to have lingerie that demands and gives in the same way if you want to be perfect as a lover, housewife and mother, I don’t want lingerie that chafes or looks like something a whore might wear, I want the perfect balance between class, style, sexiness and quality of product. This is what I want to achieve with my collection.” Add to this the finest materials, and you will have a truly superior piece of lingerie.
As she is a designer who has as her secret weapon technique, she doesn’t know the meaning of the word “impossible”, she looks for a solution until she finds it. Did I already say that Murielle is stubborn? All her design is evidence of her technological sophistication. And if this is where it is original, it’s because she is a “nerd of lingerie technology”. Her incomparable knowledge allows her to invent, to take things further and to innovate. As a result she is often copied, but inevitably with less talent. She immediately recognises her lines, her research, her side seams and she notes down the financial or technical decisions that have been taken with these pale imitations, which wound her invention in a negative way, and kill her original design. She laughs about it, she who laughs at all obstacles, who makes her own materials and can get away with anything. Not for nothing is she a Virgo – whose commonly acknowledged traits are stubbornness, rigidity and flexibility at the same time. And with Scorpio rising, she knows where all her contradictions come from. “I do as I am”.
Since the devil is in the detail, Murielle Victorine Scherre chooses the finishes of her buckles, clasps, elastics and materials with great care. They are Belgian, without lace or any fripperies. The only thing that matters (to her) is the sensation, the feel must be close to perfection, because this little scrap of fabric is being readied to clothe the skin of les filles d’O, to be touched lightly by a lover, and that matters. This is also the reason why she favours the handmade; it’s about being human, it’s self-evident for her that each set in her collection should be made by seamstresses proud of their profession, whom she knows and whom she integrates into the process. “It’s their handwork that you find in the final product”. In Ghent, Wevelgem and Ypres, the women who make la fille d’O are part of its story. And this has been so since the beginning, eleven years ago. Murielle insists on it.
Similarly, she insists on the idea of “expanding her horizons”. The basis of la fille d’O is identity and difference, “the thing that is most attractive in humanity”. She loves everything that is personal and intimate – how our lips move when we talk, how our hands twirl around, the way our teeth line our mouths, in short, the wonderful mechanics of the body and everything that is out of the ordinary, that belongs only to one person, that marks out our difference and uniqueness. As a result, unsurprisingly, her lingerie is like no other and the same is true of her models. Down with uniformity, Murielle is wont to say.
And as she fears nothing, as she uses the side of the brain that lends itself to audacity, she has launched her label by throwing off all constraints, by growing slowly, with this well-constructed atypical profile and this great freedom of expression that give it such brilliant power. She has always been open and transparent, so that those who wear the label know her values, her honesty at each chapter of her life, in the manufacturing process, in the management and in her relationship with others.
One last detail: Murielle Victorine Scherre practices automatic writing, as a true freedom. When she has to give a name to her lingerie, she does not care about the codes that are so convenient for production. She closes one eye, plays with her depth of field, looks at the list of her pieces of music that scroll through her telephone memory, picks out the words that work well with the atmosphere of the collection she is working on, notes them down, and then has fun sticking them together, until it makes sense – Wood veil, Slow hands, Different suit… Consonants and vowels that inspire her and that, she believes, inspire those women who become self-confident with la fille d’O. Sometimes, when these women meet they murmur the name of the day like a secret password, “I’m wearing Sushi Baby, how about you?”
burgstraat 21 Gent 9000 Belgium
kasteelpleinstraat 64 Antwerp 2000 Belgium
Doets & Doets
Doets & DoetsMore Info
DOETS & DOETS is one of the best-known children’s clothing stores in Belgium.
For every season we search internationally for the latest trendy high-quality fashion with exclusive clothing, shoes and accessories. A large collection of summer/winter/party/suite/community clothing for girls and boys with top service. Doets & Doets ensures that your child is central!
With more than 50 well-known fashion brands!
Krijgslaan 163 Gent 9000 Belgium
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What is Belgian Linen™?
The Belgian Linen™ quality label is an internationally registered trademark. The label was created to promote linen from Belgium, widely known as the world’s finest linen.
- Woven in Belgium
- At least 85% flax in weight
- Flax of European Origin
Europe’s finest flax
Flax thrives in this region of Western Europe. A moist and temperate climate and excellent soil quality provide for one of the best qualities of flax in the world. This region is situated between Caen and Amsterdam, Belgium being in the exact middle of it all.
Strictly governed
The Belgian Flax & Linen Association is the responsible and independent organization for authenticating fabrics as Belgian Linen™. Through membership, weavers can apply for a certification of their fabrics.
Once the Belgian Linen & Flax Association approves the certification, each batch of fabric is assigned a unique ID. Through this ID, buyers of the fabric and products based on it can always trace back the origins of the fabric.
Belgian Linen™ in your finished product
Buyers of our members’ linen fabrics can apply for a permit to use the Belgian Linen™ label as a marketing tool on their packaging and in their communication.
Current Members
Poortakkerstraat 98 Ghent 9000 Belgium