About

Paprika is the Belgian brand that celebrates women in their true size with style, creativity, and quality.

Because fashion should adapt to women, not the other way around.

A new page is being written
for Paprika
Paprika is evolving to serve you even better.

New name, new logo, new website, new collections: everything has been redesigned to offer you an even more inspiring experience both online and in-store.

Our ambition is clear: to become the benchmark for inclusive fashion in Europe. Paprika already has a presence in Belgium, France, Luxembourg, the Netherlands, and Germany, offering collections up to size 54, designed to meet your desires, needs, and moments in life.

What if it were time to (re)discover Paprika… differently, and closer to you?

Fashion designed for you
And with you
At Paprika, we believe that no woman should have to change her body to fit fashion. Fashion should adapt to her.

Our multi-style collections celebrate every body, every style, and every way to be yourself. Designed and selected in Belgium, they are crafted with exceptional care using comfortable materials, flattering cuts, and bold, trendy colors.

Our priority: to accompany you at every moment of your life with clothing that reveals your femininity, your uniqueness, and your freedom.

Our values: what guides us every day

Meet us
More than 89 stores
Just for you
Paprika is a network of more than 89 stores throughout Europe, welcoming you with simplicity, reliability, and proximity!

Our advisors are enthusiastic, dedicated, and committed to guiding, advising, and helping you find the jewelry that truly suits you.

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