How it all began.

Our brands all grew in response to a very personal question: why was it impossible to find beautiful, stylish, and affordable fashion that also cared for people and the environment? Back in 2011, we decided to create an ethical alternative ourselves and took on a pioneering role in Belgian fashion. It was up to us to prove that things could be done differently and that well-considered choices in design, production, transport, and packaging could truly make a difference.

 

 

 

 

First, there was Froy&Dind.
From the very beginning, our first sustainable clothing brand brought a breath of fresh air to the Belgian clothing world with cheerful prints, comfortable fabrics, and sustainable production. Since 2011, we consciously chose to open our own design studio in Antwerp, where we drew inspiration from everything that makes life beautiful and meaningful for us: our children, little moments of joy, a colorful collection of gadgets, and friends with whom we share joys and sorrows.

 

 

 

And so, Munoman was born.
After many successful collections for women and children, we were ready to grow further. Because we were increasingly asked by the men around us: what about us? And they were right! And so, in 2016, Munoman was born. A contemporary men’s brand with sweaters, shirts, and knitwear that stays true to our core principles: honest, high-quality, ecological, and Belgian. And for Munoman, we add a touch of humor. Every season, we enjoy illustrating the coolest prints when designing the new Munoman.

 

 

 

WOMED award.
In 2017, Greenqueens founder Adinda De Raedt received the prestigious WOMED award from Queen Mathilde. A wonderful recognition as female entrepreneur of the year!

 

 

 

 

 

 

Onnolulu as a children’s brand.
In 2018, we launched our first school bags and backpacks made from 100% recycled PET bottles under the new brand name Onnolulu. Every year, we choose cool prints that are sure to delight our own children. In the following years, Onnolulu slowly grew into a fully-fledged children’s brand for cheerful kids. By 2021, we will be bundling all our baby and children’s clothing under the Onnolulu brand name, and we will retain Froy&Dind as the exclusive brand for our strong women’s collection.

 

 

Green Zoo, bamboo underwear.
We had gained so much experience in creating and producing fair, ecological, and high-quality fashion that in 2019, we confidently launched another brand based on the same philosophy: Green Zoo. Because yes, it’s possible to make sustainable, ethical choices when it comes to your underwear, too. We consciously opted for a timeless, simple collection of the softest underwear made from bamboo fibers. And you have to try it to believe it, but truly: “Once you go bamboo, you never go back!” 😉

 

 

 

 

Aikoo, our youngest member.
In 2020, we proudly introduce the youngest member of the Greenqueens family: Aikoo. For the next few years, we’ll be bundling all our school bags, pencil cases, travel bags, and backpacks for kids under Aikoo. The cheerful prints don’t reveal that they’re made from 100% recycled materials, but of course, they are!

 

 

 

 

 

 

 

 

 

 

On to a bright, sustainable future.
And our story is far from over. Our small, family-friendly team is fully prepared for a bright, sustainable future. During our pleasant lunch breaks, we sometimes imagine what the world could look like if our company philosophy were truly allowed to become the norm. Because a world where we all take a little more care of each other and the environment—don’t we all dream of that?