About us

Who we are

Alice et Maman is a Belgian brand that has been creating, producing and distributing nightwear, homewear and loungewear since 2004. Our brand mainly focuses on dynamic and fashion-conscious ladies & women who love pure simplicity and have an eye for refined details.

Our collection consists of 4 different lines: nightwear, homewear, pregnancy/maternity and knitwear (during winter) or beachwear (during summer). We emphasize simple concepts/lines, elaborated in soft fabrics and contemporary colours. We strive for a high quality finish. Alice et Maman is distributed in about 80 points of sale. We are mostly active in Belgium & some new stores Europe: lingerie stores, experience shops and concept stores.

Fair trade is of utmost importance to us. We work together with suppliers who strive to work as ethical as possible, just like we do. We find it important that all our goods are made in correct conditions. We also make sure that all fabrics are provided with the Oeko-Tex Standard 100 label. This label guarantees that the end product does not contain any harmful substances and color fastness and wash resistance are included.

In addition, we try to choose natural materials such as organic cotton, viscose, modal, wool,… as much as possible so that we can contribute to a more sustainable and ecological way of creation and production. We strongly believe in the principle of slow fashion, where fair trade, eco friendly, artisanal and organic are the key items to achieve a consistent way of creating our brand, product & story.

A story of women for women…