Roxane Ballon
Roxane Ballon
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/ WHO AM I
I am a Fashion Designer based in Braine-le-Comte, Belgium.
I graduated from the School of “Francisco Ferrer” (Brussels) in the field of Fashion Design.
I specialize in Accessories Design, with a special focus on leather goods, where I was able to build an extensive expe- rience working for leading brands such as Maison Delvaux.
/ MY PHILOSOPHY
Authenticity • Innovation • Sustainability
My view of fashion is strongly influenced by craftsmanship, culture and art.
My designs are refined and functional with high-end cuts, materials and finishes.
It is important for me to design premium contemporary products, which are authentic, innovative and sustainable.
141 Rue d’Écaussinnes Braine-le-Comte 7090
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WHAT’S IN A NAME?ALICIAAUDREY is the name of the friendship between co-founders Audrey Joris and Alicia Meus.Their friendship started with a shared drive and a passion for styling and life.
Based in Belgium, ALICIAAUDREY creates a trans-seasonal outerwear wardrobe.
Combining a timeless perspective with bold and playful attitudes.
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UNRUN is a high-end sustainable activewear brand, founded and designed by Olympic Champions with an eye for detail and an impeccable fit. As hands-on experts, we have an unrivalled knowledge of how sportswear must feel, move, breathe, and look. Additionally, all pieces are tested and approved by a group of elite female athletes, making them a true testament to craftsmanship.
From a sweat at the gym to the drill of daily life, we’re on a continuous quest to create the most versatile garments, withstanding every workout
Avenue Reine Marie Henriette 101 Brussels 1190 Belgium
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1957
Het verhaal achter Mayerline
Op 12 mei 1957 zetten Jozef Meyer en Jeanne Vrydags hun eerste stappen in de mode met een beperkte collectie handgemaakte mantels voor de lokale markt. Toen de notaris de handelsnaam “Meyerline” per ongeluk als “Mayerline” noteerde, zag het modekoppel wel wat in de vrouwelijkere toon van deze spellingsfout. Het merk Mayerline was geboren.
1970
Voet aan wal in de modestad
Het aantal enthousiaste reacties op de eerste handgemaakte mantels was zo overweldigend dat het modekoppel besliste mantelpakjes aan de collectie toe te voegen. De steeds ruimer wordende collectie was al gauw niet meer enkel op de markt te koop maar dook op in kwalitatieve multimerkenboetieks, zoals de toen befaamde Alpina-winkels in Antwerpen. Zo kreeg Mayerline een stevige voet aan de grond in de modestad. Toen de uitbaatster van de Alpinawinkel in Antwerpen begin jaren ’70 met pensioen wou en haar zaak wilde stopzetten, zag zakenman Jozef zijn kans schoon: Mayerline veranderde in één klap van kledingmaker naar kledingmaker met eigen multmerkenwinkels.
1980
Zoals het klokje thuis tikt
In 1980 nam zoon Maurice het roer over en bouwde de export langzaam af om zich op de expansie van zijn geliefde thuismarkt te gaan concentreren. Hij breidde het bestaande assortiment uit tot een volwaardige collectie, bracht in 1986 de eerste catalogus uit en opende in 1995 de eerste Mayerline-winkel. In 1996 kreeg Mayerline bovendien een vaste stek als ‘shop-in-the-shop’ bij Galeria Inno. Mayerline werd een gevestigde waarde. Tegen 2006 telde het merk 25 eigen verkooppunten en was het aanwezig in de 15 filialen van Galeria Inno
2000
De derde generatie
Eind 2009 zette Maurice een stap opzij om plaats te maken voor de derde generatie: schoonzoon Patrik Geurts nam het roer in handen als CEO, in samenwerking met zijn vrouw Annick Meyer.
Eén jaar later trad Mayerline als één van de eerste merken in België toe tot de Fair Wear Foundation. Deze belangenorganisatie kijkt er op toe dat alle kleding waar dan ook ter wereld, wordt gemaakt onder fatsoenlijke werkomstandigheden. De Fair Wear principes worden bij Mayerline hoog in het vaandel gedragen. Alles wordt in het werk gesteld om de productieketen en de bedrijfsvoering aan te passenen en zo te streven naar betere arbeidsomstandigheden.
2013
In 2013 neemt CRG (de holding boven JBC) een meerderheidsparticipatie in Mayerline. Samen zetten we in op groei en op verruiming van het assortiment.
Met deze nieuwe Mayerline-familie opent in 2015 de eerste buitenlandse Mayerline-winkel in Luxemburg en betreden we de online marktplaats met onze webshop.
Patrik Geurts en Annick Meyer zijn een jaar later de trotse getuigen van de geboorte van het jongere Mayerline-zusje ‘Améline’ en besluiten dat het tijd is om een stap opzij te zetten en de fakkel door te geven. Mayerline is nu volledig in handen van familie Claes (CRG) die blijft investeren in het groeiverhaal en verruiming van het assortiment.
2018
Een nieuw elan
In 2018 vangt voor Mayerline een nieuw hoofdstuk aan en verhuist men naar een gloednieuw hoofdkantoor in Vilvoorde.
Er wordt ook een nieuw winkelconcept ontwikkeld met een eerste flagshipstore in Leuven.
In 2020, in volle Corona lockdown, neemt Mayerline een digitale versnelling met als Belgische primeur, een virtuele click&shop-videocatwalk om haar collecties zo inspirerend mogelijk naar de klant te brengen. Met videoshopping, een waaier aan omnichannel opties en sterk uitgebouwde persoonlijke adviesservices maakt Mayerline zich sterk voor de toekomst van de nieuwe consument.
Nu
De perfecte pasvorm
voor elk lichaam
Vandaag, in 2022, staat Mayerline al 65 jaar voor toegankelijk vakmanschap voor elke vrouw. Op maat van de unieke vrouwelijke vormen en voor ieders budget.
We blijven sleutelen aan de perfecte pasvorm met aandacht voor elk type lichaam. Steeds stijlvol en hedendaags.
Catalina J
Catalina JInfo
WHO WE ARE
Since 2007 she designed for several women’s wear fashion brands, launching her first label collection in 2016 in order to build a strong visual brand identity, dedicated to modern and individual femininity. Catalina J develops a refined construction of actual silhouette with elaborated crafted lines and sharp details inspired from Couture technique.
Dedicated to intelligent, active and stylish woman, dresses Catalina J are the image of a truly modern urban spirit. Her signature stems are empowered by the mix between geometric cuts and pure lines. The outstanding design places the studied grace of feminine body in the spotlight revealing a continuous search of proportion, fabric and color matching.
Headed in the creative process by inspirational themes in continue progress such as art, architecture and technology, the designer highlights a minimalist, yet polished profile with clean cut, soft and superfine adds up to a superior sartorial vision.
An important step in our brand development now is identifying and implementing innovative-sustainable solutions, choosing the right and responsible way of creating.
OUR APPROACH
We are interested in bringing innovative solutions and sustainable approaches through our active research on how to develop, produce and deliver best and original designs for our customers at the same time minimizing impact on the planet.
Our new journey started in 2018 when we decided to use for our next collection organic certified cotton and next steps are to add other low impact and natural fabrics to our designs.
A new challenge that marks a new beginning for our brand strategy – a responsible consuming lifestyle that correctly integrates into our future creative process.
FABRICS
We source the purest and high quality fabrics directly from our certified suppliers which have already a well established reputation and tradition in producing it.
The organic cotton is certified with international Global Organic Standard GOTS and OEKO Tex standard for textile.
Also we use low impact fabrics which biodegrade faster and use less water to produce them: viscose, tencel and recycled fabrics.
Great things are happening in this space, with many more to come!
OUR VISION
We aim to tell stories through our collections, building a strong identity of high quality, ethically made garments with a conscious concept and sustainable practices behind.
We love to create with respect for our customers and the environment. That’s why we decided to integrate the slow fashion process, and to implement ethic and sustainable opportunities for our production, made in EU.
We bring value and enhanced product experiences to our customer – next to creative signature design while using organic certified fabrics for our collections.
Avenue de Broqueville 94 BRUXELLES 1200 Belgium
Dries Van Noten
Dries Van NotenInfo
Biography
Born in Antwerp in 1958, Dries Van Noten is the third generation in a family of tailors. At the age of 18, Dries entered the fashion design course of Antwerp’s Royal Academy. On graduating, he began to freelance as a consultant designer before starting his own collection of menswear in 1986. Since its beginnings Dries Van Noten has presented collections for women and men for Spring/Summer and Autumn/Winter each year. He
celebrated his 50th fashion show in 2004 and 100th fashion show in 2017.
In June 2008, the Council of Fashion Designers of America honoured Dries Van Noten with its International
Designer of the Year Award. 2014 began with the grand opening of Dries Van Noten, “Inspirations”, a first
ever exhibition featuring his designs and influences at the Musée des Arts Décoratifs in Paris. Another
configuration of the exhibit moved to Antwerp in 2015. In July France decorated Dries Van Noten with the
honour of ‘Officier de l’Ordre des Arts et des Lettres.’ In October 2016, Dries Van Noten wins the Culture
Award from The Province of Antwerp for his contribution to Culture.
In June 2018 Puig entered the capital structure of Dries Van Noten as majority owner. The designer remains, over the long term, a significant minority shareholder and continues his role as chief creative officer and chairman of the board.
2019 saw Mr Van Noten collaborate with world renowned fashion designer Mr Christian Lacroix on his
collection for Women, Spring/Summer 2020. In June 2020, and September 2021, the Council of Fashion Designers of America (CFDA) has again nominated Dries Van Noten for its International Designer of the Year Award.
Q&A with dries van noten
When did you know that designing clothes was your path & passion?
There was a certain logic to my choice as my family had been involved in fashion and the garment business for generations. My father created one of Belgium’s most innovative retailers of ‘Pret-a-Porter’ and my grandfather was a tailor. I inherited my love of garment making, its traditions and rituals, from these men and my mother. Family immersed me in the craft and skill of fabrics, impassioned me with the power of flair and style for women and men that fired my quest to explore and question the subjectivity of “beauty” and the role it would play in my life. My family was very supportive and encouraged me to continue its fashion tradition. I regularly accompanied my parents to Paris and Milan on their many buying trips for collections. Though they had imagined I might take over the retail business, that I was passionate to become a fashion designer came as a great surprise to them.
What is your design signature?
I see a garment as a singular item of excellence that is part of a larger story told, firstly, within a designer’s vision for a collection and ultimately as part of the final wearer’s expression of their style through their wardrobe. My joy is to create a garment that fuses and balances beauty, craft and function, a garment that can perform well and continue in time to become part of life’s story. I enjoy juggling with colours, textures and light in a way that evokes rather than provokes.
Where do you come up with your best ideas?
The spark of inspiration for the narrative a collection rarely ever comes in the same way. The initial idea can sometimes come quickly and remain constant throughout the design process… occur on a walk in my garden, encountering a painting or the life and work of an artist. It can be something rarefied or ordinary, for example, suddenly looking at something that has surrounded me every day and seeing it in a different way that inspires. It can be a photograph in a book or a magazine, a re-read passage in a loved book, a conversation with friends or my design team or a piece of music. For other collections the story is more of a journey, deliberate, considered, and evolves through time and the design process. Anything can be that spark that ignites the creative process. What I have learned is that one recognises the spark when it happens, it may not be too planned, be ‘of its time’ and is more emotional than cerebral.
Is there a difference between style and fashion?
Of course, style comes from within..
What colour or fabric would you never use?
None actually! Often, challenging myself to work with colours, fabrics, or forms that I have disliked and bringing them into a collection can be an important aspect of the creative process.
What is beauty?
The idea of beauty is supremely subjective and very personal. Time also plays a role when our view on what is beautiful to us evolves. A flower, a building or a garment can be a thing of wonder for one while leaving another completely indifferent. What was beautiful to us even recently may be ugly today. Luckily, all designers have their own eye on and language of beauty.
What is ugliness?
It resonates in the same way as beauty for me. It is exciting when the formerly ugly becomes beautiful.
Timeline
- 1981 Dries Van Noten graduates from Royal Academy of Fine Arts in Antwerp
- 1986 Dries Van Noten started his first own collection of menswear after working as a freelance consultant designer
- 1989 Flagship store opens in Antwerp, Belgium
- 2004 50th Show
- 2007 Paris store opens at Quai Malaquais, Paris France
- 2008 Dries Van Noten wins Internation Designer of the year at CFDA awards./ Dries Van Noten Sacred “Royal Designer for Industry” from the RSA Trustee Board in London
- 2009 Flagship store opens in Aoyama, Tokyo, Japan/ Stores opens for the men at Quai Malaquais, Paris, France
Dries Van Noten Induction to The “Galerie Des Eminents” By The Flemish Chamber Of Commerce (Voka)
Dries van Noten is gifted a gold medal by The Flemish Royal Academy of Belgium
Dries Van Noten Is Honored With the “Couture Council Award for Artistry of Fashion” By the Couture Council of the Museum at Fit In New York - 2010 Dries Van Noten Is Invited To Preside Over the 25th Edition of the “Festival International De Mode et De Photographie” of Hyres, France
- 2013 Olfactory portrait by Frederic Malle with The Nose Bruno Jonanovic
- 2014 xhibition at The Musée Des Arts Décoratifs in Paris, France
A book that accompanied his exhibition at Musée des arts Décoratifs in Paris, France - 2015 Dries Van Noten is decorated by Jack Lang of the medal
Opening of Dries Van Noten Osaka - 2016 Wins Culture Award from The Province of Antwerp
- 2017 An intimate portrait into the life, mind and creative heart the designer
A book in two volumes that depicts and documents his first 100 collection and Fashion shows
In recognition of his career as fashion designer and his contribution to the Cultural life of his native land - 2018 DVN enters in partnership with Puig as Major Stakeholders
- 2019 Collaboration with Mr Christian Lacroix
- 2020 Nominated by The CFDA for International Designer of The Year Award
Stores opens in Shanghai, China
Flagship stores opens in Los Angeles, USA the first Dries Van Noten store in the Unites States of America
Godefriduskaai 36 Antwerpen 2000 Belgium
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Akaso is a co-creation label and the brainchild of Philippe Vertriest, father of two Ethiopian born daughters and great believer in Africa’s creative talent. From the encounter with a book on African body painting art, he developed the Akaso collaborative design concept, uniting the Kara tribe in Ethiopia with the resident Belgian Akaso designers.
The Kara people in Ethiopia are one of Africa’s most authentic tribal people and reknown for their abstract body painting art : a fascinating act of transformation, using the skin as a canvas and the earth as a palette.
From co-creation workshops between six young Kara body painting artists – men and women – and two Belgian designers rises the Akaso collection fusing one of Africa’s oldest art forms with an urban contemporary spirit.
Akaso comes from the Italian ‘a caso’ meaning ‘by coincidence’, reflecting the many coincidences that Philippe encountered on his route that brought him to the Akaso co-creation vision. ‘There is no coincidence in this life – just follow your intuition, however bold the path may be’.
Atelier Minimalist
Atelier MinimalistInfo
Who we are
Atelier Minimalist is a Belgian fashion label with a contemporary and elegant design. We offer timeless clothing, produced locally and ethically in small quantities.
The first collection was launched in September 2019 using minimal geometry as its most important style element.
Dorsa Mohadjerin, the founder and designer, finds inspiration in modern art, architecture and nature. She combines subtle geometries with confident fits to create a timeless, elegant and unique look.
Each piece is designed and made consciously in Belgium. We work with our tailors to ensure that your clothing is created with ethics and environmentalism in mind. The same goes for the fabrics: all thoughtfully chosen or repurposed, providing you with the best quality. The sophisticated craftsmanship is clearly visible.
Atelier Minimalist firmly believes in the ‘slow design approach’. Therefore, the label focuses on timeless collections that blend into each other. New variations of existing pieces are re-invented in different colours, fabrics or proportions and added to the collection.
We hope to inspire people to support local & sustainable production and invest in timeless fashion.
Bio
Founder Dorsa Mohadjerin comes from a family with Persian roots and artistic talents. Experimentation is in her blood, and from a young age, she used her materials as tools for investigating the creative process.
With an appreciation for art and design, as well as a professional consulting career, she began to translate this love for exploration into her work with wearable arts – fashion and textile – at the Academy of Fine Arts in Antwerp. Dorsa created Atelier Minimalist to blend her love of conscious tailoring with modern silhouettes.
Kerkplein 4 Edegem 2650 Belgium
La Rosa
La RosaInfo
Matteo La Rosa started the brand in June 2019.
In October 2020, he showed his first official collection to the public during Paris Fashion Week.
In June 2021, his second collection was shown through an online show. His first official men’s collection was shown then.
Matteo La Rosa is a Belgian/italian fashion designer and stylist from Antwerp. In 2019 he started his label MATTEO LA ROSA .
He mainly takes inspiration from the 80s. Where he is inspired by music such as new wave. The darkness and the color black he draws fully on to his collections.
Matteo designs for the powerful woman. A woman who knows what she wants and is not afraid to show it. He embraces the female body in a way of pure elegance and adores how the garments fall over the body. The essence of this comes from his strong bond with his mother and grandmother. Two power women in Matteo La Rosa’s life.
Although he designs his silhouettes based on the female body, gender neutrality plays a very important role in Matteo’s designs. He actually designs for the person rather than the gender.
He usually shows his creations on models where the phenomenon of “woman” or “man” is non-existent. Only a true harmony between the garment and the body.
The sustainability aspect is very important in Matteo’s design process. Thus, everything is made in MATTEO LA ROSA’s own ateliers in Belgium.
He does not have a large stock of garments which means that no unnecessary fabrics are used and no waste is produced.
The brand MATTEO LA ROSA is built from a love for recycling old pieces and transforming them into new pret a porter pieces. As a result, each new collection will be a mix of archive pieces and newly produced pieces.
Collections include pieces for both men and women who feel good in an edgy basic silhouette of monotone colors.
Weg naar As 255 Genk 3600 Belgium
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A STORY OF KNIT AND FAMILY
It all started in 2000 when Alain and Caroline Eaton decided, after 15 years as agents for several ready-to-wear brands, to launch their own label on the Belgian market. The very first collection consisted of 10 jumpers in a wide range of colours. Fancy knitwear is Jeff’s DNA. Loyal to their agents, the buyers took a chance and from the first season onwards, Jeff was found in 50 multi-brand shops in Belgium, the gamble paid off.
From season to season, the couple continued to develop pretty knits and then, little by little, the collection expanded to include floral prints, linen and T-shirts. Jeff is a feminine and casual collection, trendy without being too sharp, which dresses all women. The brand is now distributed in more than 100 shops in Belgium and from 2008 onwards it started to export to Europe and the world. In 2013 Victoria Eaton joined her parents and brought a young and creative touch to the collection. The brand continues to evolve to keep up with the times. More and more present internationally, in 2018 the online shop is launched and the flagship store relocated to the centre of Brussels at the Sablon.
25 Rue Joseph Stevens, Sablon, Brussels 1000 Belgium