Info
1957
Het verhaal achter Mayerline
Op 12 mei 1957 zetten Jozef Meyer en Jeanne Vrydags hun eerste stappen in de mode met een beperkte collectie handgemaakte mantels voor de lokale markt. Toen de notaris de handelsnaam “Meyerline” per ongeluk als “Mayerline” noteerde, zag het modekoppel wel wat in de vrouwelijkere toon van deze spellingsfout. Het merk Mayerline was geboren.
1970
Voet aan wal in de modestad
Het aantal enthousiaste reacties op de eerste handgemaakte mantels was zo overweldigend dat het modekoppel besliste mantelpakjes aan de collectie toe te voegen. De steeds ruimer wordende collectie was al gauw niet meer enkel op de markt te koop maar dook op in kwalitatieve multimerkenboetieks, zoals de toen befaamde Alpina-winkels in Antwerpen. Zo kreeg Mayerline een stevige voet aan de grond in de modestad. Toen de uitbaatster van de Alpinawinkel in Antwerpen begin jaren ’70 met pensioen wou en haar zaak wilde stopzetten, zag zakenman Jozef zijn kans schoon: Mayerline veranderde in één klap van kledingmaker naar kledingmaker met eigen multmerkenwinkels.
1980
Zoals het klokje thuis tikt
In 1980 nam zoon Maurice het roer over en bouwde de export langzaam af om zich op de expansie van zijn geliefde thuismarkt te gaan concentreren. Hij breidde het bestaande assortiment uit tot een volwaardige collectie, bracht in 1986 de eerste catalogus uit en opende in 1995 de eerste Mayerline-winkel. In 1996 kreeg Mayerline bovendien een vaste stek als ‘shop-in-the-shop’ bij Galeria Inno. Mayerline werd een gevestigde waarde. Tegen 2006 telde het merk 25 eigen verkooppunten en was het aanwezig in de 15 filialen van Galeria Inno
2000
De derde generatie
Eind 2009 zette Maurice een stap opzij om plaats te maken voor de derde generatie: schoonzoon Patrik Geurts nam het roer in handen als CEO, in samenwerking met zijn vrouw Annick Meyer.
Eén jaar later trad Mayerline als één van de eerste merken in België toe tot de Fair Wear Foundation. Deze belangenorganisatie kijkt er op toe dat alle kleding waar dan ook ter wereld, wordt gemaakt onder fatsoenlijke werkomstandigheden. De Fair Wear principes worden bij Mayerline hoog in het vaandel gedragen. Alles wordt in het werk gesteld om de productieketen en de bedrijfsvoering aan te passenen en zo te streven naar betere arbeidsomstandigheden.
2013
In 2013 neemt CRG (de holding boven JBC) een meerderheidsparticipatie in Mayerline. Samen zetten we in op groei en op verruiming van het assortiment.
Met deze nieuwe Mayerline-familie opent in 2015 de eerste buitenlandse Mayerline-winkel in Luxemburg en betreden we de online marktplaats met onze webshop.
Patrik Geurts en Annick Meyer zijn een jaar later de trotse getuigen van de geboorte van het jongere Mayerline-zusje ‘Améline’ en besluiten dat het tijd is om een stap opzij te zetten en de fakkel door te geven. Mayerline is nu volledig in handen van familie Claes (CRG) die blijft investeren in het groeiverhaal en verruiming van het assortiment.
2018
Een nieuw elan
In 2018 vangt voor Mayerline een nieuw hoofdstuk aan en verhuist men naar een gloednieuw hoofdkantoor in Vilvoorde.
Er wordt ook een nieuw winkelconcept ontwikkeld met een eerste flagshipstore in Leuven.
In 2020, in volle Corona lockdown, neemt Mayerline een digitale versnelling met als Belgische primeur, een virtuele click&shop-videocatwalk om haar collecties zo inspirerend mogelijk naar de klant te brengen. Met videoshopping, een waaier aan omnichannel opties en sterk uitgebouwde persoonlijke adviesservices maakt Mayerline zich sterk voor de toekomst van de nieuwe consument.
Nu
De perfecte pasvorm
voor elk lichaam
Vandaag, in 2022, staat Mayerline al 65 jaar voor toegankelijk vakmanschap voor elke vrouw. Op maat van de unieke vrouwelijke vormen en voor ieders budget.
We blijven sleutelen aan de perfecte pasvorm met aandacht voor elk type lichaam. Steeds stijlvol en hedendaags.
Buissonnière
BuissonnièreInfo
Buissonnière: the unique story of a Belgian family passionate about fashion
Buissonnière is a Belgian clothing brand that focusses its activity on core values such as family, authenticity and joie de vivre.
Buissonnière is also an exclusive brand: the company develops and creates its own collections that are sold only in its own shops and on its website.
The philosophy of Buissonnière from day one has been to offer a coordinated, refined, high-quality assortment with a continual focus on using natural materials to make clothes. Its collections meet the current needs of families, respect their budget and adapt to every event.
1983: The origin of the brand
30 years ago, Myriam and Christian became the proud parents of a baby girl, Laurence. Myriam, who had always dreamed of having a daughter, could not find high-quality clothing to dress to her according to her taste at affordable prices in the shops. She therefore decided to make the pretty clothes she wanted for her baby herself.
1985 Buissonnière is born!
The little outfits Myriam makes are an immediate success with her friends and family. In 1985, along with her husband, they go all in and decide to create, together, a first collection for children called “Buissonnière”. The family business is launched!
1989: Opening of the first store
After some private sales at friends’ homes, Myriam and Christian quickly develop the brand. Initially, their children’s playroom serves as their first shop. In 1989, the first real point of sale opens in Wavre.
1990-2009: Development of the collections
Over the years, the family grows and Laurence has three little sisters. The Buissonnière clothes also develop: first clothing for babies and children, then a line for teenagers, and finally adults.
2010: Launch of the e-commerce website
Buissonnière follows the trends and adapts to new technologies; in 2010, the brand opens its online shop which has since grown steadily and allows families in many European countries to finally purchase Buissonnière clothes from their own homes as well.
2014: Official purveyor to the Belgian royal court
Since its creation, the brand is known for the refinement of its clothes and benefits from the confidence of the Belgian royal family. The title of Purveyor to the Court was granted in 2014 by King Philip.
2015: Buissonnière celebrates its 30th anniversary
Although multinational chains currently dominate the ready-to-wear market, Buissonnière maintains its presence and desires to preserve its know-how and values of creativity and quality. It is still and always has been a small Belgian family business: the second generation has arrived and is infusing the brand’s development with dynamism and modernity.
But Buissonnière is more than the story of a family. It is the story of passionate young people who did everything to realise their dream of creating a clothing brand to dress every generation in perfect harmony with the current fashion trends.
143 Boulevard de l’Europe Wavre 1300 Belgium
Kortrijksesteenweg 1119 Ghent 9051 Belgium
Engelse Wandeling 2 A-B bus 12 Kortrijk 8500 Belgium
Wezembeeklaan 118 Kraainem 1950 Belgium
Info
Very Important Pixels is a fresh brand that features iconic pixel portraits on fashionable tops and sweaters. Inspired by 80s video games, Belgian designer Kristof Saelen has developed an original and unique style in which he handcrafts his works pixel by pixel
Very Important Pixels™ is a series of illustrations inspired by icons from the past and present. Each pixel portrait has been manually crafted starting from a blank canvas.
A selected collection of works was featured on apparel and other fashionable merchandise and got picked up by world-renowned boutiques such as Kitson (LA), Patricia Field (NYC), Colette (Paris), Spectrum (Milan), Venturer (Tokyo) and many more. Online prominent mentions and interviews include features on Wired, El País (Spain), My Modern Met and numerous blogs and papers. T-shirts and merch are still available online.
Visit our Rarible collection to find limited edition collectibles, hosted on the Ethereum blockchain in the form of non-fungible tokens (NFTs). Each purchased artwork automatically registers the buyer as a certified owner and unlocks secret features such as exclusive access to source files and unpublished artwork versions.
La Rosa
La RosaInfo
Matteo La Rosa started the brand in June 2019.
In October 2020, he showed his first official collection to the public during Paris Fashion Week.
In June 2021, his second collection was shown through an online show. His first official men’s collection was shown then.
Matteo La Rosa is a Belgian/italian fashion designer and stylist from Antwerp. In 2019 he started his label MATTEO LA ROSA .
He mainly takes inspiration from the 80s. Where he is inspired by music such as new wave. The darkness and the color black he draws fully on to his collections.
Matteo designs for the powerful woman. A woman who knows what she wants and is not afraid to show it. He embraces the female body in a way of pure elegance and adores how the garments fall over the body. The essence of this comes from his strong bond with his mother and grandmother. Two power women in Matteo La Rosa’s life.
Although he designs his silhouettes based on the female body, gender neutrality plays a very important role in Matteo’s designs. He actually designs for the person rather than the gender.
He usually shows his creations on models where the phenomenon of “woman” or “man” is non-existent. Only a true harmony between the garment and the body.
The sustainability aspect is very important in Matteo’s design process. Thus, everything is made in MATTEO LA ROSA’s own ateliers in Belgium.
He does not have a large stock of garments which means that no unnecessary fabrics are used and no waste is produced.
The brand MATTEO LA ROSA is built from a love for recycling old pieces and transforming them into new pret a porter pieces. As a result, each new collection will be a mix of archive pieces and newly produced pieces.
Collections include pieces for both men and women who feel good in an edgy basic silhouette of monotone colors.
Weg naar As 255 Genk 3600 Belgium
Nathalie Vleeschouwer
Nathalie VleeschouwerInfo
ABOUT US
Nathalie Vleeschouwer offers the kind of subtle elegance to women of character who want to enjoy life actively and confidently.
The Belgian designer launched her collection in 2011, but the roots of her fashion house go back as far as 1990. Inspiration is derived from all corners of the globe and distilled by Nathalie and her team at their headquarters in Antwerp. Because the soul of the collection is inextricably bound to the designer herself, it has an authentic style and is continually evolving, just like Nathalie’s creative ideas.
Experience, craftsmanship and lasting partnerships with a handful of suppliers and workshops form the basis of every garment that bears her name. Made with love, so that you can wear it again and again, and mix & match it with different items every season. Where the creativity of this collection – released once every six months – stops, yours begins.
Who is Nathalie?
Nathalie Vleeschouwer really does exist. She is not just the designer of the collection; she is also a wife, the mother of three children and two dogs, a traveller, nature lover, city-tripper, swimmer, connoisseur, and so much more.
Nathalie actively enjoys life and the clothing she wears plays an important part in this. It gives her confidence and supports her in all her activities, making it an essential part of her life.
There may be only one Nathalie Vleeschouwer, but many women can identify with her.
Why did she create the collection?
Nathalie Vleeschouwer’s interest in fashion stems from her childhood. Her father was a purchaser for a clothing chain, and as a child she loved nothing more than to accompany him to the big clothing factories. The Antwerp Academy of fashion was a logical next step in her career, but she decided – at the age of 22 – to swap the Academy with learning from practice. This resulted in the launch of Fragile, a maternity wear collection, in 1990. In those days, making fashionable maternity clothing was unheard of. That is how Nathalie became a global pioneer in the world of maternity fashion. The collection was a great success, all the way from Antwerp to Tokyo, and many brands have since followed in Fragile’s footsteps.
Having won the Womed Award in 2010 for female entrepreneurship, Nathalie felt she was ready to embark on a new venture in addition to Fragile. To underscore the authentic style of this new collection she decided to give it her own name: Nathalie Vleeschouwer.
The first collection was presented at the international trade fair in Paris in September 2010 and was available in shops in the spring of 2011.
What does the company Natale do?
Natale stands for Nathalie, and also for the Italian word for ‘birth’.
The family business comprises two collections: Fragile & Nathalie Vleeschouwer. Both are the artistic creations of designer Nathalie Vleeschouwer. The management of Natale is in the hands of Nathalie herself and her husband, Jan.
A staff of approximately 40 work hard every day, prominently or behind the scenes, in a wide range of jobs from pattern designer to sales assistant. By outsourcing as little work as possible experience is combined, ensuring a dynamic business culture.
Who makes your favourite pieces?
Nathalie Vleeschouwer is the head designer of a creative team, and collaborates with her own pattern maker. Each design is developed in detail by our team. We strive to build relationships of trust with all our suppliers and manufacturers, in which transparency and long-term cooperation are of the essence. We regularly visit our partners on site with a view to strengthening our ties and building a genuine relationship of trust and mutual respect.
Socially responsible entrepreneurship and sustainability
Respect for people, the environment and society are key values at Natale.
By opting for quality goods at fair as a starting point, we hope to contribute to enhancing the sustainability of the fashion industry. We deliberately choose to release only two collections a year and are adverse to hypes as well as overproducing. By adhering to this long-term vision we can make honest fashion that you will enjoy for many years to come and in which both the maker and the wearer take pride.
Our collections are produced without any use of child labour, in pleasant working conditions and for honest wages by audited suppliers with whom we build up partnerships with a long-term vision.
Keeping our creative, commercial and administrative departments under one and the same roof in Antwerp ensures that Natale’s environmental impact remains limited. We make every effort to minimise our ecological footprint throughout our production chain as well. This is one of the reasons why we have been sourcing more than half of what we produce from Belgian manufacturers for over 20 years. The remaining half is primarily produced in Europe.
Step by step, we aim to integrate more ecological fabrics into the collection every season – depending on the offering – while always maintaining a correct price/quality ratio.
Tulpstraat 104 , Antwerp 2060 Belgium
Info
Woman of the world, discreet and passionate philanthropist, visionary businesswoman: Myriam Ullens de Schooten has a thousand lives. And each and every one of them feeds her never-ending and tireless creative energy. In 2009, just five years after founding the Mimi Foundation that supports people with cancer, she launched her own clothing brand. First named MUS after her name’s initials, the brand have since been renamed Maison Ullens. Its purpose? To imagine and to create the perfect wardrobe for a woman like her: traveling around the world but remaining elegant and stylish.
You never cheat with quality
The first store opens in Aspen, Colorado. The second one in Paris, Rue Marignan, at the corner of one of the most renowned place in Paris: Avenue Montaigne. Follow a one year pop-up shop in London, in the heart of the fancy, iconic and Francophile neighborhood of South Kensington. Her inspiration, Myriam finds it during her travels and fuels it with her passions, art and architecture. Each of the Maison Ullens’ shop designed by Rem Koolhass features a piece of art, by Anish Kapoor or Ado Chale. Because in her personal life as in her business life, Myriam never forgets the advice the famous chef Gaston Lenôtre once gave her: you never cheat with quality.
After finishing business school, Kim Laursen decided to take a different path. And passing the entrance exam of the Kolding School of Fashion and Design on a hunch was not randomly: when he was a teenager, he would already draw dresses and clothing pattern in his notebook. But when the jury asked him to produce a summer collection, he’d rather went with a winter collection. A daring move – that made him pass the exam with honors from the jury. And “daring” continue to define Kim today. Fascinated by Paris and Montmartre district, he came to the City of Lights in 1990. He quickly landed an internship with one of his idol: Christian Lacroix. The internship was supposed to last two months. It will last 14 years.
The impossible alchemy between simple and complex
An amazing career marked with collaboration with some of the most prestigious houses and brands like Kenzo, Cacharel, Azzaro, Paule Ka, Vanessa Seward and Elie Saab.In September 2014, he took the head of the creation of Maison Ullens, walking in the footsteps of Veronique Leroy. Always looking for elegant and easy-to-wear clothing, Kim’s goal is to combine his minimalistic codes to our different collections. Passionate about contemporary art and fascinated by geometry, he tirelessly tries to mix materials and patterns in the hope of achieving the impossible alchemy between simple and complex. Between sophistication and well-being.
The label Made in Italy is not merely an indication of the product’s origin. It’s a statement. A statement that guarantees the use of raw material of exceptional quality – both for the production of many renowned fashion brands and for the craft of the most skilled artisans.The expertise and “savoir-faire” of traditional workshops are a priceless asset of the Italian fashion. And its value in the luxury world goes beyond any measurements or assessments.
Whether it is our factories near Venice or Florence or our leather workshop outside Florence these different places are thriving toward the same goal, the endless quest that drives Maison Ullens : the pursuit of excellence.It is that combination of extraordinary techniques and high quality raw material that created what makes the essence of Maison Ullens. An essence which we are using to deliver the best quality to our sophisticated and discerning clientele with which we have built up a very unique connection. One that seeks out exclusivity and genuine “savoir faire”.
Rue François Dubois 2 La Hulpe 1310 Belgium
4 rue de Marignan Paris 75008 France
727 Madison Avenue New York NY 10065 USA
445 East Hopkins Aspen CO 81611 USA
River Woods
River WoodsInfo
River Woods is an international and authentic lifestyle brand for the whole family, reflecting strong values as friendship, family values and the sheer joy of living!
River Woods’ origins lie in a bygone era, the North-Eastern American lifestyle served as a source of inspiration for the creation of the brand. Translated into a commercial and contemporary collection, River Woods since then evolved into a brand offering casual and city collections for the whole family. Men, women, boys, girls and even babies and newborns, the whole family can dress in River Woods.
The key factors of the growth and succes of the brand are a strict adherance to quality and a keen and exclusive distribution strategy. Through high-level multibrand stores and the well-known River Woods Company Stores, River Woods has put itself on the map.
The origins: An inspiring era
The wind blows through the lush crowns of the majestic oak trees of North Eastern America. This is the era of true friendship and strong values. This is the era of the origins of River Woods: authentic sportswear which embraces family, solidarity and the shear joy of living, and reflects the spirit of the true North-Eastern American lifestyle.
The beginning: Birth of River Woods
It was the 6th of December 1995 when four friends signed for the realisation of a mutual dream: their own fashion brand. By combining their years of experience and knowledge in the fashion sector, River Woods was born.
From Belgium to…: First menswear collection
On the 6th of January 1996 the trading began with the introduction of a Menswear Collection. Thanks to its strict adherence to quality and the perfect translation of the authentic American sportswear to the European market, it was an immediate hit. In fact, the brand began with an exponential growth in Belgium, The Netherlands and France.
New launches: Introduction of Women’s and Kids collections
The success of the Menswear Collection quickly lead to the introduction of a complete range of clothing for Women and Kids. River Woods became a brand for the whole family.
First Flagship store: Creation of River Woods Baby
Following the successful debut of the Women & Kids collections, in 2000 the River Woods Baby subdivision was created. This year the first River Woods Flagship store opened in Wijnegem Shopping Center, near Antwerp. River Woods continues its expansion through new partnerships throughout Europe …
Manufacturers & Distributors: The story of our success
As of 2001 a rapid expansion of the brand throughout Europe is established with a keen distribution policy. Focusing on high-end multilabel stores and the by now well known exclusive River Woods Company Stores has proven to be a recipe for succes.
New agreements: Footwear and River Woods stationary collection
In 2005 the license agreements for a River Woods Footwear collection and a River Woods school stationary collection are made.
Global Expansion: River Woods’ network
By now, River Woods has established a solid distribution network throughout Europe, and is ever strengthening its worldwide position by expanding its network outside Europe. It is now present in 22 Countries in the World : Austria, Belgium, China, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, Mauritius, Norway, Portugal, Romania, Spain, Sweden, Switzerland, Taiwan, The Netherlands, United Arab Emirates, United Kingdom and USA.
First RW Kids Store: New Opening
On the 23rd of January 2011, River Woods opens its first dedicated RW Kids store, at Wijnegem Shopping Center near Antwerp.
RW Casual Chic: New Opening
On the 29th of July 2011, a second River Woods Casual Chic store opens its doors in Knokke, Belgium. It offers exclusively the contemporary River Woods Ladies’ collection, and is an immediate hit.
Roxane Baines
Roxane BainesInfo
A graduate of La Cambre Mode fashion school, Roxane Baines began her career creating accessories for iconic fashion brands such as Givenchy and Louis Vuitton Paris. She then became freelance and began collaborating with small Parisian designers.
The brand philosophy combines sobriety, modesty and embodies everyday elegance. The collection embraces femininity and simplicity with a clean, minimal design that echoes her love of nature and her journeys to Japan.
All cuts are created with simple, everyday use in mind.
Roxane Baines creates timeless pieces with common and necessary features. Extreme clean lines, devoid of any decorative elements, give free reign to the expression of the fabric…
In her search for the essence, Roxane Baines reaffirms her desire to create timeless pieces, allowing them to express their individuality and personality in everyday life.
SHOP Sur Rendez-vous 114 rue Souveraine Brussels 1000 Belgium
Stephan Schneider
Stephan SchneiderReynderstraat 53 Antwerpen 2000 Belgium