Sarah Josis
Sarah Josis
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Sarah Josis studied fashion design and journalism in Brussels, her home town. After a post-master’s degree at S Mode in Paris, the young designer started working for major fashion houses such as Burberry and Joseph. It was only natural that she wanted to start her own business in Brussels.
In a desire to keep a line in phase with her time and her creative desire, the designer has developed a line for weddings, minimal and timeless.
WOMEN OF CHARACTERHer latest collection is anchored in an era where the modern woman combines strength and softness. From an early age, Sarah Josis has always been surrounded by women of character who have inspired her creative evolution. Seeing her grandmother elegantly wear a jacket with a clean cut, masculine and almost committed to her time, was the reason for this collection launched from its centerpiece, the masculine-feminine jacket proposed for a resolutely modern marriage.
In a society where the impression of being against the current, the designer wanted to carry more than just a collection but a movement of words, an ode to union where each piece carries the wish to defend a sustainable future and where we are one with the ecological and ethical values in which the designer believes. Marriage becomes a strong symbol where the garment takes on a minimalist look with clean but straightforward lines. Each fabric, whose material is designed to be combined with a certain colourful future, allows us to project ourselves towards more than just a single event.
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T.VDB is the artistic fashion studio founded by Belgian multi-disciplinary fashion artist Tom Van der Borght.
The label focuses on humans rather than gender, as the core of T.VDB is hard to pinpoint under one binary definition, description or title.
T.VDB works as an independent artist, with a focus on fashion, textile, graphics, video, installation and scenography.
He is the producer of his own free work and works on commission for various partners.
Tom Van der Borght got his Fashion Design degree in 2012 at the Stedelijke Academie voor Schone Kunsten of Sint-Niklaas. Both during and after his studies he won international fashion prices and competitions.
From 2012 to 2016 he had the pleasure of showing his work during Berlin, Paris, London and Panama Fashion Week. His collections were sold in the USA, Japan and across Europe.
As a commissioned artist T.VDB worked for companies like Mercedes-Benz, Premiere Vision, DS Automobiles and Le19M. Next to that he creates artwork and video’s for national and international music artists.
In 2021 Tom received a master degree at Zuyd Hogeschool Maastricht, focusing on the intersection between performance, fashion and artistic research.
Before studying arts, Tom got his bachelors degree in Social Studies and worked for in various social organisations for several years.
Discovering at the age of 27 he suffers from a heriditary neuropathic muscle disorder confronted T.VDB with the question what is really important in life. This was the catharsic moment when he decided to study fashion design and pursue his childhood dreams.
During his study he was already confronted with the borders between fashion and art. Reflecting on his own background in social work and his own personal disposition in life led to questioning social structures, definitions, limits, … The visual language T.VDB develops goes far beyond clothes and is always creating a highly personal and questioning universe. It combines media and is crossing borders between fashion and arts.
T.VDB has an ongoing fascination for defects and errors, which comes from his own experience and the questioning of the genetic errors that shaped the designer from his birth.
Finding a place in society has always been a core element in Van der Borght’s work and life. This generated a strong interest for tribal culture, rituals and alternative/indigenous/ social structures, including elements like costumes, ritual dance and performative acts.
Being born in a typical Flemish middle class family, where culture didn’t really exist, T.VDB was fascinated by pop culture, MTV and subcultures.
“My first fashion inspiration came from the 80s, when i looked to magazines like “Mode, C’est Belge”. My mother’s classic couture training also influenced me in my love Of clothing.”
Later on in life I got introduced to more “higher” forms of “culture”. Essential in my work is the mix of those two opposites of “culture”, not necessarily as rivals or opposites. “
Marcel Duchamps once quoted : “ I do not believe in Art, I believe in Artists”.
T.VDB’s generous attitude and authentic radical way of thinking define him as a designer and an artist.
T.VDB ’s view on fashion (and clothes) isn’t purely economics:
his work could be seen as artistic objects. Clothes and outfits become part of a bigger pictures and crossing borders leads to creating a full universe, a total package.
It results in a fascination for creating video, scenography, performance and alternative ways of presentation.
A catwalk presentation has a very strong performative energy, being a boost of energy, a “hic et nunc” reflection on the present with a big artistic value.
Fashion is always a representation of the present. In his work T.VDB translates this in trying to marry the past to the future (which for him is the essence of “present”).
In 2019, T.VDB took a restart. He focuses on an elaborate masterpiece “7 ways to be TVDB”, which is a multidisciplinary selfportrait that borders on the edges between high tech bricolage, haute couture, avantgardistic fashion and low tech performance. A first stage of this work was presented in the FashionClash festival in Maastricht , and won both the Grand Jury Festival Prize as the Audience Award. With this collection the designer won the prestigious Grand Prix du Jury at the 35th Festival Internationale de La Mode de Hyères in 2020, as well as the highly desired Public Prize. His jubilant, theatrical men’s collection was praised by designer Jonathan Anderson, who presided over a jury that included, among others, consultant Amanda Harlech, model Kaia Gerber, sound maverick Michel Gaubert, photographer Tyler Mitchell, journalist Derek Blasberg and editor-in-chief of GQ, Oliver Lalanne
“What we really, really admired in the work of Tom Van Der Borght is that it was a totally new type of form, new type of shape, new type of commitment to a silhouette, and it was uncompromising,” Anderson said during a remote award ceremony. “And in this moment we are in, we as a jury believe that it was about starting this new decade with newness, this idea of originality.” Anderson continued: “It was not about looking at something for its automatic commercial sense. It was about the beauty within fashion, the handmade, the technique, and the risk in it. And I think Tom has really achieved something in what he has done and I think he will go on to do very well.”
In 2021, T.VDB had the honour to open Mercedes Benz Fashion Week Berlin, with a stunning performance he created with choreographer Blanca Li, to accompany his latest collection.
For the 36th edition of the International Festival de la Mode, he launches his new collection “Time For Love”. The collection was realised in close collaboration with Le19M, Chanel’s legendary “ateliers des Metièrs d’Art” and the support of Premiere Vision.
In the troubled world we are living in nowadays, all of us are urging for connection and closeness. We’ve been distanced, physically and psychologically but now, it’s time for love.
T.VDB welcomes you to a brighter future and a celebration of human connection. The collection is an invitation to enter the playful and colorful universe of the collection. Garments leave the borders of the individual human body and search for connections with other humans through cut, detail and accessories. The pieces play on the intersection of textures, artwork and colour.
Everybody is invited to join this contemporary tribe of neo-hippies, lonesome cowboys and genderfluid hybrid creatures, feeling the emotion in the silence and embracing love as an empowerment tool.
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Fashion is the Extension of Imagination:
Perfectionist, objective observant, sincere and above all spontaneous, Esmeralda has built on her experiences by working with different companies, while always following a positive philosophy.
Please click on the middle crosses for more details.
Born in Strasbourg (France),…
the child of a Spanish artist mother, she started travelling and drawing at a very early age. She lived her childhood mostly between Berlin (Germany) and Conil de la Frontera (Spain) surrounded by various fabrics and paintings of her mother, who was her biggest Muse. The great contrast between both cities of her childhood also enlarged her cultural and artistic mind.
With a desire to discover more cultures,…
she embarked on an international business career in Strasbourg. However, her artistic soul was stirring and thus with no hesitation, she left to Brussels in order to make her dream come true: to become a Fashion Designer.
During those three years studying in Brussels…
she discovered the Art Nouveau, and was integrated into the fashion world. She designed successfully unique creations for the Fantasy Film Festival and for the Bouglione Circus. She also took part in catwalks, and did her work experience in an Haute Couture company in Berlin. Her most enriching experience was her first public fashion show, with her haute couture collection, inspired by Chess game. This was when she realized that being a fashion designer would always be her passion.
She returned to her roots in Barcelona…
and worked for CUSTO BARCELONA. Following her experience at Custo Barcelona, she created a fashion shoe collection for Juba Trading Portugal.
In order to improve her technical and creative skills as a designer,…
she integrated into the team at Levi Strauss Europe in Brussels. After this, she joined the pioneer team in Amsterdam to build up LEVI’S XX with amazing brands LVC (Levi’s Vintage Clothing) and LMC (Levi’s Made and Crafted).
Following her ever-present need for quality growing experience,…
she worked for BVBA 32 in Antwerp for the luxury prêt-a-porter brand, Thimister.
Finally, the moment to explore new challenges arrived…
The dream of an 8 year old girl had to become reality, so, in March 2013, she decided to launch her very own brand,SMARACK.
Since then,…
she has participated in several catwalks and designer tradeshows.
Now,her brand SMARACK and tailoring service continues to grow,…
as builds a powerful reputation in the design world. She is freelancing and consulting other major design brands.
Rue des Chartreux, 48b Kartuizersstraat 1st floor Brussels 1000 Belgium
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Manice is a Belgian brand of young and colorful dresses. You will find your happiness among cocktail dresses, evening dresses, suite dresses, wedding outfits, processions of children of honor, original and exclusive dresses for everyday life, but also for your exceptional events… Thanks to the Mosaïques By Manice collection, create your own strapless dress and all the matching accessories: jewelry, stoles, clutches, headpieces and matching ties!
About the brand…
The red wire? The dress… Evening dress, cocktail dress or more simply a secret, bewitching, intimate and seductive dress.
Fresh and elegant silhouettes, charming lightness, shimmering colors… each dress is a journey! The young Belgian brand tastefully mixes the rock spirit and a creativity full of impertinence, a bit daring, all embellished with a romantic touch. The Manice collection stands out for the explosion of colors, dynamic, sparkling and light models. Special attention is paid to detail and complements each piece, giving each dress a unique and exclusive character.
Made for the active, romantic and sophisticated woman, Manice offers both dressy and urban or casual dresses, but always imbued with elegance. Each piece is handmade and unique. The outfits are available in limited quantities in order to preserve their exclusivity. Not to mention the low prices!
A subtle blend of elegance and audacity, Manice dresses casually highlight your natural femininity. They adapt to your style while allowing you to distinguish yourself. Everything is allowed…be dazzling!
Behind Manice hides…
Graduated in management engineering, trained by various designers (Elvis Pompilio, Pierre Gauthier) and abroad (Milan, Caracas, Madrid), fascinated by India and in love with fabrics, Charlotte Boute (27) keeps the best of each of her experiences to create shimmering dresses. Under the Manice label, she offers a collection of dresses offering the lightness and freshness of a young designer far from large productions. With Mosaïques, it unveils an innovative and up-to-date collection facing the difficulties of the sector while meeting the requirements of the clientele.
Chaussée de Charleroi, 53A Thorembais-Saint-Trond 1360 Belgium
RectoVerso Sports
RectoVerso SportsInfo
About Us
AT THE CORE OF EVERY WOMAN LIES THE UNIQUE OPPOSITION BETWEEN SOPHISTICATION AND RAW, FEMALE POWER. LE CHIC ET LE CHOC. ENDLESS GRACE WITH AN ITCH FOR ADVENTURE.
RECTOVERSO WAS BORN IN A SAMPLE-SIZE CONFECTION LAB IN THE QUEST FOR PERFORMANCE-ENHANCING FABRICS FOR ATHLETES. IT IS THE CULMINATION OF 130 YEARS OF LIEBAERT TEXTILES’S KNOW-HOW AND DAUGHTER CAMILLE’S YOUNG, REVOLUTIONARY MIND. OUR RANGE OF PREMIUM SPORTSWEAR AND ATHLEISURE NOT ONLY BRIDGES THE GAP BETWEEN GENERATIONS, IT ALSO WALKS THE TIGHTROPE BETWEEN ROBUST QUALITY AND THE LUXURIOUS FEEL OF SEAMLESS DESIGN.
“RECTOVERSO SPORTSWEAR IS NOT SIMPLY WORN, IT IS EXPERIENCED.” — CAMILLE LIEBAERT
OUR GARMENTS ARE CREATED WITH THE PASSION FOR CRAFTSMANSHIP THAT ONLY AUTHENTIC FAMILY LABELS CAN TRULY GUARANTEE. EACH PIECE IS CREATED FROM SUPERIOR-QUALITY FABRICS THAT ARE LOCALLY PRODUCED AND USES SMART TECHNOLOGY TO ENHANCE PHYSICAL PERFORMANCE.
EVERY STITCH, LOOP AND THREAD FINDS ITS ORIGIN 100% ON BELGIAN SOIL, IN OUR OWN HOMETOWN OF DEINZE. THIS STRENGTHENS OUR BELIEF THAT OUR CLOTHING IS NOT ONLY BETTER FOR THE CUSTOMER, BUT ALSO FOR THE ENVIRONMENT AND FOR OUR PEOPLE INVOLVED IN PRODUCTION. WE LIKE OUR FABRICS TO STRETCH — BUT NOT OUR PRINCIPLES.
RECTOVERSO IS THE PERFECT ATTIRE TO TACKLE WHATEVER LIFE THROWS YOUR WAY. BUT RATHER THAN JUST BEING A BRAND, RECTOVERSO IS TRULY A WAY OF LIFE, COLOURED BY BOLD ADVENTURE, REFINED ELEGANCE AND STRONG FAMILY TIES. A NEW DEFINITION OF FEMININITY READY TO TAKE THE WORLD BY STORM. RECTOVERSO SPORTSWEAR IS NOT SIMPLY WORN, IT IS EXPERIENCED. JOIN OUR LEAGUE.
INDUSTRIELAAN 1 DEINZE 9800 BELGIUM
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Raising the concept of a scarf to the status of an exceptional item imbued with character. That is what Emmanuel Demuynck of the Belgian company Monsieur Maison succeeds in time after time. And with flair. One could describe his creations as unique stories. They are almost poetic and above all beautiful. They are the fruit of an exciting search for rare couture and haute couture fabrics from days gone by, the unique combinations of which today constitute the clearly recognisable trademark of Monsieur Maison. With each of his scarves, Emmanuel creates a link to a very special figure from the 20th century.
The secret of the perfection of Monsieur Maison scarves lies in its capacity to create the perfect blend of designs, colours and fabrics.
The scarves are made in Belgian workshops which is a very conscious choice on the part of the designer. The workshops guarantee an outstandingly high-quality approach and the seamless translation of what Monsieur Maison seeks to communicate in its unique models. The handwork and the know-how result in quality and durability, two aspects that are very important to Demuynck.
Who is the designer Emmanuel Demuynck?
Emmanuel studied painting at the Royal Academy for Fine Arts in Ghent. In addition to designing this collection, he also offers his freelance services for design and merchandising projects. He is also a purchaser and consultant for Belgian labels and multi-brand stores.
Patou Saint Germain
Patou Saint GermainInfo
Her firstname smells like the best fragrances and her name takes us to the artists’ Paris.
It’s because Patou Saint Germain has the exoticism of her ethnic background – she was born at Pointe-à-Pitre – and the creativity of the most famous fashion designers. She doesn’t hesitate to try new and inspiring experiences.
In her shop, located at rue Africaine in Saint-Gilles (Brussels), Patou creates for women. She wants to highlight the best part of womanhood in each women.
The purpose of the choice of shapes and materials is to beautify the body while maintaining the practical and comfort characteristics.
Patou Saint Germain creates ready-made clothes (directly or tailor-made) like evening wears, wedding dresses…but temporary creations, art pieces, and chocolate dresses too.
She likes to surprise and play with the different faces of her personality through her art.
Let’s start from the beginning…
Patou Saint Germain was born in 1970 in Guadeloupe and, when she’s 2 years old, comes in France with her parents.
She grows up in a family of six children. From a very young age, Patou creates clothes for her dolls.
At 15, she decides to become a fashion designer and passed the entrance exam of the school “Ecole supérieure des Arts appliqué Duperré”, the only public fashion school in Paris.
She dives into the fashion world like we can do with a religion.
During her studies, she works as a salesperson at Promod and wins the competition of young designers. Promod hires her immediately as a junior fashion designer.
Quickly propeled as a chief fashion designer, she travels a lot to “type” her products…USA, Italy, Japan…
The love brings her to Brussels where she works during one year for Caroline Biss.
In no time, she wants to stand on her own feet : she opens her shop and begins to draw, create and produce. That’s where Patou entertains her clients, offers ready-made clothes and…some tea.
An other approach of the fashion world.
« I always wanted to revolutionize the fashion world. The relation between the women and the clothes is very important. It’s the extension of her body and reflects her state of mind. When a women says that she hasn’t anything to wear while the wardrobe is full, it means that she’s a new person and wants other thing that she doesn’t own. A few husbands understand it thus.
I want to support women and give them a « tool » for making them feel ease and seducing. I am at their service for their aesthetic appearance including my two cents’ worth. For example, I love the crossed heart structure because it’s enveloping and draws body’s curves. It’s comfortable and feminine.»
From the story of the suit to the Japanese influence
« By studying the story of the suit, we realize that the unsaid was implicit via the suit. This one has been replacing the language in a time when the women did not have a say. »
Patou Saint Germain feels attracted by Japan, especially by Issey Miyake and her conceptual shapes with the search of simplicity that gives some strength.
« I’m an African from Europe and, like many people that feel displaced, pursue a sort of quest for an identity. »
This search is found in her creations that involve Africa and Occident via shapes and materials. Ideas and models emerge from the discoveries of different materials, variation of silk, flax, mesh or African basin.
« I love the « Makeba »(*) style drawing and the Japanese lines like hide-and-seek jackets of kimonos. »
The worry of womanhood and originality of the style serve as a conductor line for the creation of the models.
The enhancement of the feminine body , the search of the appropriate garment and the availability are Patou’s work characteristics too.
(*) in reference to the South African singer Miriam Makeba
Original creations
We should step out of our comfortable zone and search other inspiring sources, try the unknown and show ourselves in other aspects.
That’s what Patou does when she creates amazing and audacious chocolate dresses with the chocolate maker Laurent Gerbaud for The Salon du Chocolat.
Or whether when she creates a dress with ropes and the top hat for the exhibition City Doll in Brussels. This one has been sold in an auction for a charitable work.
And tomorrow ?
« I want to continue showing that it’s possible to wear clothes differently to highlight the most beautiful part of the women. Her body is a treasury. It needs to be pampered and highlighted. What gives me the most pleasure ? It’s seeing a women’s face changing when she wears a dress…It illuminates !
OPENING HOURS
Monday & Sunday – Closed
Tuesday– Saturday – 11:30 – 18:30
96, rue Africaine Brussels 1060 Belgium
Dries Van Noten
Dries Van NotenInfo
Biography
Born in Antwerp in 1958, Dries Van Noten is the third generation in a family of tailors. At the age of 18, Dries entered the fashion design course of Antwerp’s Royal Academy. On graduating, he began to freelance as a consultant designer before starting his own collection of menswear in 1986. Since its beginnings Dries Van Noten has presented collections for women and men for Spring/Summer and Autumn/Winter each year. He
celebrated his 50th fashion show in 2004 and 100th fashion show in 2017.
In June 2008, the Council of Fashion Designers of America honoured Dries Van Noten with its International
Designer of the Year Award. 2014 began with the grand opening of Dries Van Noten, “Inspirations”, a first
ever exhibition featuring his designs and influences at the Musée des Arts Décoratifs in Paris. Another
configuration of the exhibit moved to Antwerp in 2015. In July France decorated Dries Van Noten with the
honour of ‘Officier de l’Ordre des Arts et des Lettres.’ In October 2016, Dries Van Noten wins the Culture
Award from The Province of Antwerp for his contribution to Culture.
In June 2018 Puig entered the capital structure of Dries Van Noten as majority owner. The designer remains, over the long term, a significant minority shareholder and continues his role as chief creative officer and chairman of the board.
2019 saw Mr Van Noten collaborate with world renowned fashion designer Mr Christian Lacroix on his
collection for Women, Spring/Summer 2020. In June 2020, and September 2021, the Council of Fashion Designers of America (CFDA) has again nominated Dries Van Noten for its International Designer of the Year Award.
Q&A with dries van noten
When did you know that designing clothes was your path & passion?
There was a certain logic to my choice as my family had been involved in fashion and the garment business for generations. My father created one of Belgium’s most innovative retailers of ‘Pret-a-Porter’ and my grandfather was a tailor. I inherited my love of garment making, its traditions and rituals, from these men and my mother. Family immersed me in the craft and skill of fabrics, impassioned me with the power of flair and style for women and men that fired my quest to explore and question the subjectivity of “beauty” and the role it would play in my life. My family was very supportive and encouraged me to continue its fashion tradition. I regularly accompanied my parents to Paris and Milan on their many buying trips for collections. Though they had imagined I might take over the retail business, that I was passionate to become a fashion designer came as a great surprise to them.
What is your design signature?
I see a garment as a singular item of excellence that is part of a larger story told, firstly, within a designer’s vision for a collection and ultimately as part of the final wearer’s expression of their style through their wardrobe. My joy is to create a garment that fuses and balances beauty, craft and function, a garment that can perform well and continue in time to become part of life’s story. I enjoy juggling with colours, textures and light in a way that evokes rather than provokes.
Where do you come up with your best ideas?
The spark of inspiration for the narrative a collection rarely ever comes in the same way. The initial idea can sometimes come quickly and remain constant throughout the design process… occur on a walk in my garden, encountering a painting or the life and work of an artist. It can be something rarefied or ordinary, for example, suddenly looking at something that has surrounded me every day and seeing it in a different way that inspires. It can be a photograph in a book or a magazine, a re-read passage in a loved book, a conversation with friends or my design team or a piece of music. For other collections the story is more of a journey, deliberate, considered, and evolves through time and the design process. Anything can be that spark that ignites the creative process. What I have learned is that one recognises the spark when it happens, it may not be too planned, be ‘of its time’ and is more emotional than cerebral.
Is there a difference between style and fashion?
Of course, style comes from within..
What colour or fabric would you never use?
None actually! Often, challenging myself to work with colours, fabrics, or forms that I have disliked and bringing them into a collection can be an important aspect of the creative process.
What is beauty?
The idea of beauty is supremely subjective and very personal. Time also plays a role when our view on what is beautiful to us evolves. A flower, a building or a garment can be a thing of wonder for one while leaving another completely indifferent. What was beautiful to us even recently may be ugly today. Luckily, all designers have their own eye on and language of beauty.
What is ugliness?
It resonates in the same way as beauty for me. It is exciting when the formerly ugly becomes beautiful.
Timeline
- 1981 Dries Van Noten graduates from Royal Academy of Fine Arts in Antwerp
- 1986 Dries Van Noten started his first own collection of menswear after working as a freelance consultant designer
- 1989 Flagship store opens in Antwerp, Belgium
- 2004 50th Show
- 2007 Paris store opens at Quai Malaquais, Paris France
- 2008 Dries Van Noten wins Internation Designer of the year at CFDA awards./ Dries Van Noten Sacred “Royal Designer for Industry” from the RSA Trustee Board in London
- 2009 Flagship store opens in Aoyama, Tokyo, Japan/ Stores opens for the men at Quai Malaquais, Paris, France
Dries Van Noten Induction to The “Galerie Des Eminents” By The Flemish Chamber Of Commerce (Voka)
Dries van Noten is gifted a gold medal by The Flemish Royal Academy of Belgium
Dries Van Noten Is Honored With the “Couture Council Award for Artistry of Fashion” By the Couture Council of the Museum at Fit In New York - 2010 Dries Van Noten Is Invited To Preside Over the 25th Edition of the “Festival International De Mode et De Photographie” of Hyres, France
- 2013 Olfactory portrait by Frederic Malle with The Nose Bruno Jonanovic
- 2014 xhibition at The Musée Des Arts Décoratifs in Paris, France
A book that accompanied his exhibition at Musée des arts Décoratifs in Paris, France - 2015 Dries Van Noten is decorated by Jack Lang of the medal
Opening of Dries Van Noten Osaka - 2016 Wins Culture Award from The Province of Antwerp
- 2017 An intimate portrait into the life, mind and creative heart the designer
A book in two volumes that depicts and documents his first 100 collection and Fashion shows
In recognition of his career as fashion designer and his contribution to the Cultural life of his native land - 2018 DVN enters in partnership with Puig as Major Stakeholders
- 2019 Collaboration with Mr Christian Lacroix
- 2020 Nominated by The CFDA for International Designer of The Year Award
Stores opens in Shanghai, China
Flagship stores opens in Los Angeles, USA the first Dries Van Noten store in the Unites States of America
Godefriduskaai 36 Antwerpen 2000 Belgium
Vieux Jeu
Vieux JeuInfo
About
When you’ve tricked yourself out in a tennis class on a heavy scheduled day, you’ll need a good looking outfit to finish the day in. Hit the court with Vieux Jeu, the modernist sportswear label by Belgian designer Claudia Storme, whose polished yet effortless collection might be just what you’re looking for.
The trend is a classic: we all have a busy schedule but we don’t want to give up our sports class. ‘If you want to make it happen, it’s wise to prioritize style over function’, dixit Claudia Storme.
Discover the boho allure of Vieux Jeu, the Belgian label that captures the mood of a bygone era. Claudia Storme gets inspiration from one of the oldest games. Yet looking to the past doesn’t always suggest a yearning for what’s lost; rather, a desire to reinvent and redeem.
The go-to label for beautiful yet functional tennis clothing and accessories with that easy-to-wear je ne sais quoi, Vieux Jeu celebrates the glamour of a lost era, giving classical shapes a modern spin.
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A STORY OF KNIT AND FAMILY
It all started in 2000 when Alain and Caroline Eaton decided, after 15 years as agents for several ready-to-wear brands, to launch their own label on the Belgian market. The very first collection consisted of 10 jumpers in a wide range of colours. Fancy knitwear is Jeff’s DNA. Loyal to their agents, the buyers took a chance and from the first season onwards, Jeff was found in 50 multi-brand shops in Belgium, the gamble paid off.
From season to season, the couple continued to develop pretty knits and then, little by little, the collection expanded to include floral prints, linen and T-shirts. Jeff is a feminine and casual collection, trendy without being too sharp, which dresses all women. The brand is now distributed in more than 100 shops in Belgium and from 2008 onwards it started to export to Europe and the world. In 2013 Victoria Eaton joined her parents and brought a young and creative touch to the collection. The brand continues to evolve to keep up with the times. More and more present internationally, in 2018 the online shop is launched and the flagship store relocated to the centre of Brussels at the Sablon.
25 Rue Joseph Stevens, Sablon, Brussels 1000 Belgium