Info
1957
Het verhaal achter Mayerline
Op 12 mei 1957 zetten Jozef Meyer en Jeanne Vrydags hun eerste stappen in de mode met een beperkte collectie handgemaakte mantels voor de lokale markt. Toen de notaris de handelsnaam “Meyerline” per ongeluk als “Mayerline” noteerde, zag het modekoppel wel wat in de vrouwelijkere toon van deze spellingsfout. Het merk Mayerline was geboren.
1970
Voet aan wal in de modestad
Het aantal enthousiaste reacties op de eerste handgemaakte mantels was zo overweldigend dat het modekoppel besliste mantelpakjes aan de collectie toe te voegen. De steeds ruimer wordende collectie was al gauw niet meer enkel op de markt te koop maar dook op in kwalitatieve multimerkenboetieks, zoals de toen befaamde Alpina-winkels in Antwerpen. Zo kreeg Mayerline een stevige voet aan de grond in de modestad. Toen de uitbaatster van de Alpinawinkel in Antwerpen begin jaren ’70 met pensioen wou en haar zaak wilde stopzetten, zag zakenman Jozef zijn kans schoon: Mayerline veranderde in één klap van kledingmaker naar kledingmaker met eigen multmerkenwinkels.
1980
Zoals het klokje thuis tikt
In 1980 nam zoon Maurice het roer over en bouwde de export langzaam af om zich op de expansie van zijn geliefde thuismarkt te gaan concentreren. Hij breidde het bestaande assortiment uit tot een volwaardige collectie, bracht in 1986 de eerste catalogus uit en opende in 1995 de eerste Mayerline-winkel. In 1996 kreeg Mayerline bovendien een vaste stek als ‘shop-in-the-shop’ bij Galeria Inno. Mayerline werd een gevestigde waarde. Tegen 2006 telde het merk 25 eigen verkooppunten en was het aanwezig in de 15 filialen van Galeria Inno
2000
De derde generatie
Eind 2009 zette Maurice een stap opzij om plaats te maken voor de derde generatie: schoonzoon Patrik Geurts nam het roer in handen als CEO, in samenwerking met zijn vrouw Annick Meyer.
Eén jaar later trad Mayerline als één van de eerste merken in België toe tot de Fair Wear Foundation. Deze belangenorganisatie kijkt er op toe dat alle kleding waar dan ook ter wereld, wordt gemaakt onder fatsoenlijke werkomstandigheden. De Fair Wear principes worden bij Mayerline hoog in het vaandel gedragen. Alles wordt in het werk gesteld om de productieketen en de bedrijfsvoering aan te passenen en zo te streven naar betere arbeidsomstandigheden.
2013
In 2013 neemt CRG (de holding boven JBC) een meerderheidsparticipatie in Mayerline. Samen zetten we in op groei en op verruiming van het assortiment.
Met deze nieuwe Mayerline-familie opent in 2015 de eerste buitenlandse Mayerline-winkel in Luxemburg en betreden we de online marktplaats met onze webshop.
Patrik Geurts en Annick Meyer zijn een jaar later de trotse getuigen van de geboorte van het jongere Mayerline-zusje ‘Améline’ en besluiten dat het tijd is om een stap opzij te zetten en de fakkel door te geven. Mayerline is nu volledig in handen van familie Claes (CRG) die blijft investeren in het groeiverhaal en verruiming van het assortiment.
2018
Een nieuw elan
In 2018 vangt voor Mayerline een nieuw hoofdstuk aan en verhuist men naar een gloednieuw hoofdkantoor in Vilvoorde.
Er wordt ook een nieuw winkelconcept ontwikkeld met een eerste flagshipstore in Leuven.
In 2020, in volle Corona lockdown, neemt Mayerline een digitale versnelling met als Belgische primeur, een virtuele click&shop-videocatwalk om haar collecties zo inspirerend mogelijk naar de klant te brengen. Met videoshopping, een waaier aan omnichannel opties en sterk uitgebouwde persoonlijke adviesservices maakt Mayerline zich sterk voor de toekomst van de nieuwe consument.
Nu
De perfecte pasvorm
voor elk lichaam
Vandaag, in 2022, staat Mayerline al 65 jaar voor toegankelijk vakmanschap voor elke vrouw. Op maat van de unieke vrouwelijke vormen en voor ieders budget.
We blijven sleutelen aan de perfecte pasvorm met aandacht voor elk type lichaam. Steeds stijlvol en hedendaags.
Retro Verso
Retro VersoInfo
About
Welcome to Retro Verso! My name is Charlien and I would love to tell you how this store full of cheerful and colourful clothing was created.
Immediately after I obtained my bachelor’s degree in Fashion Technology, it was itching to start my own clothing line. I could make the rugs myself, but unfortunately there was no budget for a physical store. This online store was created in 2013.
The starting points would certainly be quality and exclusivity – after all, nothing beats seeing people walking around in your self-designed, handmade dresses. In addition, a maximum of 10 pieces were made per model.
There was not much budget for advertising, but I could no longer keep up with the number of requests – especially customization. Unfortunately, manual work does not scale at all and soon I was faced with a real dilemma; outsource production or change tack. For example, I decided to look for colourful brands that I was going to sell through my webshop.
Fortunately, at that time I was able to use a fitting room and some display space in my parents’ shoe store so that my customers could try on clothes. Retro Verso, the shop-in-shop was born. Some time later, it seemed a good choice to leave the building entirely to Retro Verso.
In August 2017, the physical store opened, completely in the vintage style, on top of the web store.
Retro Verso now sells brands that you all know: 4 Funky Flavors, Froy & Dind, King Louie, Le Pep, Mademoiselle YéYé, Sugarhill Brighton, Blutsgeschwister, …
To this day I do everything myself: running the physical store, the webshop, purchasing, accounting, and most importantly for me: putting a smile on people’s faces 😉
Happy shopping!
Greetings,
Charlien
Vrijheidsstraat 1A bus 12 Denderleeuw 9470 Belgium
Info
Aymara is the result of the love story between a Belgian engineer, Sven Van Gucht, who met Yannina Esquivias, a young Peruvian travel agent, during a sabbatical year and fell in love. Yannina and Sven quit their jobs and started a knitting factory in Peru together with Yannina’s family. In 2007, the knitwear label Aymara was born. The name Aymara refers to a native ethnic group in the Andes of South America.
Concept
The magic of Aymara lies in the combination of Belgian design and Peru’s extraordinary fibers and textile craftmenship. Aymara’s knitwear is produced in our own knitting factory in Arequipa, in the south of Peru, managed by Yannina’s family. Thank’s to our strong relationship with them and their unconditional commitment, this incredible intercontinental project could be achieved. We believe that in today’s world of fast fashion and mass consumption, people are looking for authentic products with a soul. When buying Aymara, you are sure to get longlasting, sustainable products with an extraordinary story.
Design
Excellent natural fibers play a key role and are the starting point of each Aymara design. This is why Aymara chooses to offer pure styles available in a wide colour palette of bright and soft colours. Our designers take into account the fashion trends but at the same time, we make sure that each Aymara product is timeless and longlasting. A lot of attention has been paid for the perfect fitting form and discrete refined details. The kids collection, designed by Yannina has a playful character whereas the women’s collection, designed by Saskia Van Herzeele is very feminine.
Fiber
Peru manufactures some of the world’s finest quality fibers. For our summer collections, Aymara uses Peruvian pima cotton which is considered to be one of the softest and finest cottons in existence. In winter, garments made of precious alpaca blends are always an important part of our collection. Alpaca is a cousin of the llama and is prized for it’s thermal properties, silkiness and durability. Alpaca is a fiber which does not come at the expense of the environment. In today’s world, dominated by artificial materials, alpaca is the natural option. Alpacas graze at elevations of 3500 to 5000 meters in the Peruvian Andes. This precious fibre is used by top designers world wide. Aymara only uses the finest alpaca fibers, called baby alpaca. In our winter collections we also offer garments made of fine merino wool from Argentina.
Production
Aymara’s knitting plant is fully integrated and employs about 60 persons on the pay roll. This assures us to be in complete control of the production process and the quality of the garments. Although the knitting process itself has been industrialized, the production process is labour intensive and still requires a lot of manual operations. A lot of attention is been paid to the linking and finishing processes. Aymara garments are fully fashioned ; this means that the cutting and overlocking process is avoided as much as possible. By doing so, Aymara’s customers are getting a high quality product with one of the finest linking and finishing standards on the market. Turn your Aymara garment inside out and you will see what we mean !
Although most of the collection is produced on industrial knitting machines, each winter season Aymara offers a small theme of hand knit accessories. This enables women to generate an income by hand knitting at their home while taking care of their children. For a lot of these women it would be impossible to work inside a company because of their family situation and the lack of childcare. You can recognize these products by the “Aymara hand knit” hang tag. We are currently investigating how this could be integrated into a wider social project.
Head office & International Sales Aymara bvba Bornem 2880 Belgium
Showroom Aymara Antwerp Kielsevest 70 Antwerpen 2018 Belgium
Info
Arlette Schmitz is a Belgian slow fashion label…
….that came about in 2018 when former journalist Sophie De Laere decided to switch careers and become a fashion designer. She studied fashion designat SASK Sint-Niklaas and specialised in pattern making.The name of the label was coined after both Sophie’s mothers. The surname of her birthmother who died a very young woman and the first name of her adoptive mother.
Towards sustainability
Our collections are conceived and manufactured locally in Belgium. For the greater part in our own atelier. This local approach results in less carbon emission and no exploitation of workers in low income countries. One of the biggest problems in fashion today is massive overproduction. Our own volumes are kept low to avoid dead stock. Our collections are not discarded after one season and remain available for an indefinite period of time. Fabrics are sourced from European mills. Most of our suppliers hold environmental certificates. Occasionally we use dead stock. We are currently investigating the use of recycled materials. We do not exclude off hand any kind of material in our collection as it is a well known fact that natural as wel as synthetic materials both pose advantages and problems regarding sustainability. Arlette Schmitz aims to make beautiful clothes that you may enjoy for many years. Our customers are encouraged to lovingly mend any wear and tear that may occur. In accordance with the Japanese philosophy of WABI SABI we see beauty in imperfection:
Nothing lasts, nothing is finished, nothing is perfect.
Or as Vivienne Westwood would have it:
Buy less, choose well, make it last
Vivienne Westwood
Code of conduct
We make sure no one is exploited during the production of our collections. Inclusivity matters to us. Although our focus lies on the female form, we welcome all persons binary and non binary, straight and queer into the Arlette Schmitz world. A well made sustainable garment comes at a cost showing respect for all fashion industry workers
Blekerijstraat 75 Gent 9000 Belgium
François van Impelaan 75 Gent 9041 Belgium
Nathalie Engels
Nathalie EngelsInfo
About Nathalie Engels
The clothing brand Nathalie Engels is a high-end sustainable label with its origins in Ghent, Belgium.
The brand stands for a collection which is created out of intuition and feeling. Made by a designer passionate by colour in all its aspects.
Nathalie with her 25 years of design experience believes that colour speaks a language that contributes to a positive energy, language that supports and brings out the internal beauty.
Serpentstraat 1 Gent 9000 Belgium
Info
BIO
LĒO is a Belgium-based brand that was established in 2016 by artistic director Leonneke Derksen (Royal Academy of Fine Arts Antwerp, Belgium) and founder Matthias Medaer.
LĒO was created in Paris, while gaining experience at fashion houses like Balenciaga and Carven.
This period was the base on which the vision of the brand was born, as the team got in touch and ultimately became part of a new generation of young designers.
Moving LĒO to the center of Europe (Brussels, Belgium) was a natural outcome of the need for full dedication to the brand and focus on the quality of it’s product, which is produced exclusively in Europe.
VISION
LĒO embodies the energy between luxury, avant-garde and street wear.
Experience over time formed a brand-specific set of values which consist of dedication to self-expression, nostalgia and the desire to push boundaries and evoke excitement.
Inspiration comes from various worlds and aesthetics and combines eras, movements, atmospheres and subcultures, regardless of codes.
Ideas are found in the space between external and internal experience and research is extracted from unique experiences in between quotidien performances and memorable rare involvements.
The brand displays the mind of different generations and the dualities that lie within them.
Attitude, authenticity and honesty are the essence of the LĒO customer.
PRODUCT
At the core of all reflections lays a product which represents a balance of quality and originality.
These products are carfully placed in worlds in which the brand expresses an original take on ‘reality’ and its movements.
LĒO garments oppose seriousness with spontaneity and question common rules with creativity and curiousness.
Wearing LĒO implements appreciation for sophistication and uniqueness. Distinguished shapes turn through worked-out bleaching and dying technics into one of a kind garments for a one of a kind wearer.
LĒO embraces the awkwardness and accentuates it’s inherent potential for innovation which can be recognised in the choice of material and reccurent elements like metal details.
Each collection is a mix of unexpected and iconic elements with a touch of ‘‘no rule“ humor.
This fuse contains on one side traditional tailored or classic technical elements that breathe rationality and on the other side the element of surprise, instinct and emotion.
21-25, Rue Gheude Brussels 1070 Belgium
Bellerose
BelleroseInfo
OUR PASSION FOR REINTERPRETED AUTHENTICITY
COLLECTIONS
Designing garments without compromise allows us to focus on genuine products and authentic values. Our collections are based on true stories, delivering a specific point of view, which has become our signature. We control our product and our brand, while knowing that God is in the details. The Bellerose woman juggles between a military-inspired parka, that conceals a night gown and a pair of army trousers worn with leather brogues. Her children are granted the permission to be everything, all at once. Reflecting their age group, they enjoy their activities without worrying about the state of their t-shirt after a fight on the grass. With references to the army and workwear, the Bellerose man revisits the “old school” to suit an allure at that is at the same time casual and unique.
STORES
Creating a store is like building a new home. We want the space to be comfortable and functional, as well as reflecting our own tastes and aesthetics. Each store is individual, even though there are features they all share creating this particular Bellerose experience. Authenticity is core to all 16 flagship Bellerose stores and its 600 multi brand customers across Europe, Japan and the United States. Merging architectural genius with respect and preservation of the space: the stores are designed with wood, ambient sound, olfactory, cosy, raw and wide spaces. It is something rough and rock ‘n roll, real and sought out.
3 Rijshout Groot-Bijgaarden 1702 Belgium
Wim Bruynooghe
Wim BruynoogheInfo
WIM BRUYNOOGHE, BORN BRUGES IN 1988, IS A BELGIAN DESIGNER AND GRADUATE OF THE FASHION DEPARTMENT OF THE ANTWERP ROYAL ACADEMY OF FINE ARTS.
ENCOURAGED BY BELGIAN PRESS, BRUYNOOGHE AND HIS PARTNER LAUR DILLEN STORMS FOUNDED THE WIM BRUYNOOGHE BRAND, PRESENTING THE FIRST READY-TO-WEAR COLLECTION IN SEPTEMBER 2013.
HE SOON FOUND A PLACE FOR HIMSELF IN THE BELGIAN FASHION LANDSCAPE, WINNING THE KNACK WEEKEND AWARD AND OPENING A GUERILLA STORE IN ANTWERP IN MARCH 2015. HOUSED IN A MAGNIFICENT OFFICE BLOCK FROM BACK IN THE DAY, THE STORE PAID RESPECT TO SLEEK AND ELEGANT WIM BRUYNOOGHE GENE.
IN JANUARY 2016, THE DESIGNER WAS FEATURED ON FORBES’ ’30 UNDER 30′-LIST FOR EUROPEAN ENTREPRENEURS. HE WAS SELECTED BY THE AMERICAN BUSINESS MAGAZINE AS ONE OF THE MOST PROMISING YOUNG ENTREPRENEURS OF EUROPE.
ALSO IN 2016, BRUYNOOGHE WAS APPOINTED CREATIVE DIRECTOR OF UCWHY, A BRAND FOUNDED BY ANNE CHAPELLE, CEO OF BVBA 32.
DISTILLATING SPORTS INFLUENCES WHILE QUOTING AND HOMAGING THE WORK OF THE GREAT 20TH CENTURY COUTURIERS, THE NAME WIM BRUYNOOGHE HAS BECOME SYNONYMOUS WITH AN OUTSPOKEN SENSE OF ELEGANCE.
Info
SENNES combines Portuguese and Belgian tradition, high-sustainable Portuguese Wool & Belgian Linen, two noble, ecological fibers with opposite natural characteristics as guiding principles towards function and shape.
SENNES is globally inspired by climate change in nature and culture, therefore conceived as an annual wardrobe. A continuous developing collection where with every series of bags & garments, high quality woven fabrics, know-how and skills from ethno cultural origins are studied and subsequently interpreted in each individual pattern language.
A sustainable brand with a focus on uniquely textile crafted design. The human collective culture is our inspiration to create new collection items; each new design is a genuine attempt to open up new perspectives to intercultural dialogue.
Nele De Block
Art Director and founder Nele De Block is Belgian and studied Textile Design at ENSAV La Cambre, Brussels.
She develops her passion and technical skills for weaving at first as a textile designer for automotive.
She then becomes Art Director for BETET SKARA: (Antwerp, 1999-2007) originally created as a social integration program for political Assyrian refugees. In this weaving studio she conducts the process of woven prototyping and production for fashion designers, artists and architects such as Haider Ackermann, Christian Wynants, Bruno Pieters, Stijn Helsen, Tim Van Steenbergen, Bernhard Willhelm, Dries Van Noten and Peter Pilotto.
Simultaneous she teaches Textile Design at Saint Lucas Art School Ghent and is trend forecaster for the Textile Industry.
SENNES is setup in 2010, when Nele is introduced in Portugal as a textile designer to one of the last remaining traditional wool weavers of the Serra da Estrela region.
Since SENNES combines Portuguese and Belgian tradition, high-sustainable Portuguese Wool & Belgian Linen, two noble, ecological fibers with opposite natural characteristics as guiding principles towards function and shape.
Hofstraat 5 Antwerp 2000 Belgium
La Rosa
La RosaInfo
Matteo La Rosa started the brand in June 2019.
In October 2020, he showed his first official collection to the public during Paris Fashion Week.
In June 2021, his second collection was shown through an online show. His first official men’s collection was shown then.
Matteo La Rosa is a Belgian/italian fashion designer and stylist from Antwerp. In 2019 he started his label MATTEO LA ROSA .
He mainly takes inspiration from the 80s. Where he is inspired by music such as new wave. The darkness and the color black he draws fully on to his collections.
Matteo designs for the powerful woman. A woman who knows what she wants and is not afraid to show it. He embraces the female body in a way of pure elegance and adores how the garments fall over the body. The essence of this comes from his strong bond with his mother and grandmother. Two power women in Matteo La Rosa’s life.
Although he designs his silhouettes based on the female body, gender neutrality plays a very important role in Matteo’s designs. He actually designs for the person rather than the gender.
He usually shows his creations on models where the phenomenon of “woman” or “man” is non-existent. Only a true harmony between the garment and the body.
The sustainability aspect is very important in Matteo’s design process. Thus, everything is made in MATTEO LA ROSA’s own ateliers in Belgium.
He does not have a large stock of garments which means that no unnecessary fabrics are used and no waste is produced.
The brand MATTEO LA ROSA is built from a love for recycling old pieces and transforming them into new pret a porter pieces. As a result, each new collection will be a mix of archive pieces and newly produced pieces.
Collections include pieces for both men and women who feel good in an edgy basic silhouette of monotone colors.
Weg naar As 255 Genk 3600 Belgium