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CELEBRATING WOMEN SINCE 2001
LolaLiza was founded in 2001 by three entrepreneurs who cherished the same wish: to design fashionable and affordable fashion for all women.
At LolaLiza, we believe that outer appearance reflects the inner soul, which is why it is our aim to dress confident women confidently. Each woman is beautiful, and deserves to feel alike. Therefore our customers can always count on the best service – with a smile!
Lolawhat? L-o-l-a-L-i-z-a !
Our name refers to two personal traits shared by all women: mystery and charm. While ‘Lola’ alludes to the sexy, mysterious side of women, ‘Liza’ highlights her gentle and kind-hearted personality. Women indeed have more than just one quality, and LolaLiza allows you to display them all, every single day.
EMPOWERED WOMEN
EMPOWER WOMEN
What makes us stand out? Let’s start with our ultimate favorite: the dress! Mini, midi or maxi, there is not a single piece of clothing that says femininity like the dress does. But women don’t just look their best in a dress, of course.
That’s why our collections always include playful jumpsuits, cool shorts, comfy pants and cute skirts as a fixed value in our collections.What more? Prints and color, of course! Each LolaLiza garment is defined by its unique print or combines the most beautiful hues and colors.
LOLALIZA IS A PROUD, 100% BELGIAN FASHION BRAND.
The largest part of our collections is made “in house”, in our headquarters situated in the heart of Brussels. We create fashion for women with spunk who love expressing their personality. For women who are not afraid to show who they truly are – beautiful in every way.
We design fashion for you. Women have the power to determine their own success and are even more empowered to do so in an outfit that allows them to completely be themselves.
Sexy, comfy, elegant, or extra festive? LolaLiza has got you covered on any occasion. What’s more? Our clothing is available in a wide range of sizes to ensure every woman can both feel and look good.
OUR VALUES
SIMPLICITY
UNITY
PASSION
EXCELLENCE
RESPECT
BUSINESS ETHICS
At LolaLiza, we highly value respect for our planet and our colleagues. That’s why we very much believe that doing business sustainably and in a socially responsible manner is the only way to continue creating our colorful and affordable collections in the long term.
Consequently, we think it is extremely important that the whole of our production process – from the tiniest button to the most complex print – is always in line with the International Labour Standards, which protect the rights of workers.
OUR COLLECTIONS
by our own LolaLiza designers? Our designers create all LolaLiza garments “in house”, in our headquarters in the heart of Brussels. At headquarters, they continuously deploy their creativity and expertise to develop refreshing, colorful collections.
Did you know that our collections are made
Our designers closely follow the latest trends, to which our clothing is constantly adjusted. New designs, fabrics, colors and eventually our collections find their origin when our designers merge their ideas with the latest fashion trends.
And things move fast at LolaLiza; new items are added to our collections each week. As a result, we can guarantee feminine, trendy and colorful fashion – day after day.
LOLALIZA FROM 2001-TODAY
LolaLiza has been celebrating women since 2001 and wants to keep the party going. Since the foundation of LolaLiza, our colleagues have been committed every day to help our customers dress fashionably and with confidence. Today, LolaLiza boasts over 100 stores across 4 different countries. We are a leading retailer in the Belgian fashion industry, but also leave our mark on the Luxembourgian, Dutch and French market.
The future is digital, and we are well aware of that. Besides focusing on our stores, we increasingly concentrate on digitalization, e-commerce and –to be even more close to our customers- personalisation. This way, we inspire thousands of women online on a daily basis through our fun and easily accessible web shop. In short, a lot has changed since 2001, when LolaLiza first started with only 7 stores in Belgium.
The timeline below illustrates how we have grown from a local family business into an international women’s brand.
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Our Story
Belgian designer Alexandra Jacmin and her entrepreneur twin sister Ségolène Jacmin established their eco-conscious label FAÇON JACMIN in 2016. After graduating from La Cambre, Alexandra worked for Maison Martin Margiela and Jean-Paul Gaultier. The duo has since carved out a unique position amongst Belgium’s most innovative emerging talents.
FAÇON JACMIN is an attitude. With their label, the twins aime to give women more confidence and empower them in their everyday life, helping to express themselves to the fullest.
Alexandra’s designs explore the codes of seduction, and the alliance of masculinity and femininity. If denim remains her field of predilection, other fabrics are intertwined with it, to present a playful silhouette, meddling boldness and charm – a vision for an eco-conscious, modern, desirable, and determined woman.
Next to the main collections, capsule collections made of up-cycled designs are crafted by hand in our atelier in Antwerp and revealed once a year.
FAÇON JACMIN was awarded “Best Talent 2016” by C’est du Belge/RTBF, and a year later, in 2017 an award for “Best Emerging Talent” at the Belgian Fashion Awards.
A Japanese love story
FAÇON JACMIN has a certain affinity for denim, and more particularly for Japanese denim, giving the clothes finesse and durability. Japan, renowned globally for producing the best denim, has managed to preserve their traditional, artisanal craft creating an affinity to authenticity.
The natural indigo, a dye that is among one of the oldest, gives the pieces a rich colour, as well as a rich history. Natural indigo is still used in Japan, resulting in deep blues and improved wear resistance. They work with traditional machines that create a tighter weaving pattern improving resilience, while offering strength and delicateness at the same time. Japanese denim, supported by the culture of perfectionism, has a premium and distinctive composition that has become the nation’s pride, leaving a mark in Japanese modern history – a history that is a true mix of tradition and innovation.
Since the beginning of FAÇON JACMIN, the twins have been influenced and passionate about embracing Japan and its rich culture.
Hasseltsesteenweg 105, Kortessem 3720
Filles à papa
Filles à papaInfo
Lauched in 2009 by Carol and Sarah Piron, the brand FILLES A PAPA has its roots in Liège. The sisters were soon joined by fashion photographer Gregory Derkenne who, beyond his eye for aesthetics, honed the label’s ethos. The duo-cum-trio was quick to understand that fashion and style is a question of identity.
FILLES A PAPA is an attitude, a deliberate rebellious streak and a clothing line in which the word “contemporary” reveals all its paradoxes and sharpness. Postmodern you might add, as this celebration of the modern young woman reflects the cynicism of our time. Behind the propriety of the name [meaning “Daddy’s girls”] lies sharp off-the-peg fashion that attracts boutiques, magazines and it-girls around the world thanks to its offbeat mood and a perfectly calibrated fit with the here and now. FILLES A PAPA offers a very distinctive but daringly different wardrobe.
Emerging through its collections and images, which are produced each season like a manifesto, is the portrait of an heiress who hasn’t forgotten to be a rebel or a rock star who’s made her aggressiveness part of her charm. Fuse, combine, hybridize and surprise, because as philosopher Michel Serres has said, “Nothing makes more sense than changing the meaning.”
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Meet Tutu Chic, a Belgian fashion brand that represents the motto “La vie en Rose” 100%.
BRAND PROFILE
The Belgian fashion- and lifestyle label TUTU CHIC of fashion designer Freya Poppe, is well known for the motto “La Vie en Rose”. Since 2012, TUTU CHIC creates luxurious, stylish and happy outfits for women who want to stand out from the crowd. Customers from over the whole world fancy the pink lifestyle of this ambitious fashion label. “Let women, feel and BE women, strong, powerful ladybosses, with a poppy and happy twist” – Freya Poppe
ABOUT TUTU CHIC
TUTU CHIC was founded in 2012 by the Belgian fashion – entrepreneur Freya Poppe. Within a few years, lots of hard work (powered by her passion and her entrepreneur-skills), Freya managed to build this strong brand from scratch.
The pink lifestyle label stands for luxurious signature pieces, with a big heart for colors and stylish cuts.
Freya Poppe is the daughter of a creative entrepreneurs’ family and worked from very young age as entrepreneur and creative brain. For years she studied fashion design in Antwerp and worked very hard to get her fashion skills on point. “How can I call myself a real designer, if I wouldn’t understand how for example a pattern is assembled?” Her several business degrees and experiences gave her the courage to start the company. TUTU CHIC was born. A brand with a particularly chic, positive and exclusive look that was still lacking in the Belgian market.
Signature pieces like the hand knitted vests, the luxurious fabrics, the love for colours are just a few examples of the strong brand.
Today, TUTU CHIC is sold in more than 40 partner stores and the collections are available over the whole world throughout the official webshop: http://www.tutuchic.be
(PINK) AMBITION
Since 2016 the ambitious Freya got some national fame through 2 seasons of the television show on VIJF “Pink Ambition”.
The HQ (headquarters), atelier and showroom of TUTU CHIC have been located from June 2016 in a complete new building in Kruibeke (near Antwerp). The HQ, provides extra room for further growth of the successful brand. With two main collections per year, our own atelier and never-out of stock items, TUTU CHIC has gained a solid market position.
As entrepreneur, she is always on the go, and looking for the next step. Next to our own Gin, Tutu Chic launched their first shoe collection. Alongside Tutu Chic, exists Tutu Dors. The bedding brand for which Freya has designed her own line of
boxsprings, mattresses and sheets in the same spirit as the clothing line, so customers can really immerse themselves into the Tutu Chic world.
Joanne Vanden Avenne
Joanne Vanden AvenneInfo
After graduating from L’Institut Supérieur des Arts Appliqués in Paris in 2008, Joanne Vanden Avenne quickly realized she wanted to launch her own clothing line. The Belgian designer, who presented her first collection at Tranoï in March 2010, has an innate sense of beauty, style and balance. Judging there was no need to work for another fashion house, she trusted her gut feeling and rose up to the challenge. Her collections seem instinctive and direct, addressing women who juggle the demands of daily life without renouncing their femininity.
Resolutely contemporary and chic, Joanne Vanden Avenne’s clothes are tactile, refined and elegant. Combining structure with fluidity, her taste focuses on simple cuts and pure shapes, making her garments stylish and timeless. Not overtly preoccupied with trends, Vanden Avenne manages to integrate diverse influences within her work, from Japanese origami to American architecture. If her mathematical eye pushes towards geometrical effects and precise volumes, she also favors asymmetry and loose draping, which she uses on a regular basis. Looking for fresh contrasts and innovative finishes, she crafts desirable separates, appealing to an ageless woman who understands her values.
Despite being clearly urban, the designer’s collections often reference nature and its peaceful spirit. Aggression is absent from Vanden Avenne’s world. A quiet confidence defines the woman who wears her clothes. Green pastures, clear skies and open horizons are part of the designer’s vocabulary, bringing a vital energy to her brand. Her dynamic lines are coupled with a sensual and delicate approach. Her clothes can be dreamy, too, but they’re always substantial. Designed and produced in Belgium, they are carried by reputable, high-end stores, whether they be Belgian or international.
Wolvenstraat 21 Kortrijk 8500 Belgium
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1957
Het verhaal achter Mayerline
Op 12 mei 1957 zetten Jozef Meyer en Jeanne Vrydags hun eerste stappen in de mode met een beperkte collectie handgemaakte mantels voor de lokale markt. Toen de notaris de handelsnaam “Meyerline” per ongeluk als “Mayerline” noteerde, zag het modekoppel wel wat in de vrouwelijkere toon van deze spellingsfout. Het merk Mayerline was geboren.
1970
Voet aan wal in de modestad
Het aantal enthousiaste reacties op de eerste handgemaakte mantels was zo overweldigend dat het modekoppel besliste mantelpakjes aan de collectie toe te voegen. De steeds ruimer wordende collectie was al gauw niet meer enkel op de markt te koop maar dook op in kwalitatieve multimerkenboetieks, zoals de toen befaamde Alpina-winkels in Antwerpen. Zo kreeg Mayerline een stevige voet aan de grond in de modestad. Toen de uitbaatster van de Alpinawinkel in Antwerpen begin jaren ’70 met pensioen wou en haar zaak wilde stopzetten, zag zakenman Jozef zijn kans schoon: Mayerline veranderde in één klap van kledingmaker naar kledingmaker met eigen multmerkenwinkels.
1980
Zoals het klokje thuis tikt
In 1980 nam zoon Maurice het roer over en bouwde de export langzaam af om zich op de expansie van zijn geliefde thuismarkt te gaan concentreren. Hij breidde het bestaande assortiment uit tot een volwaardige collectie, bracht in 1986 de eerste catalogus uit en opende in 1995 de eerste Mayerline-winkel. In 1996 kreeg Mayerline bovendien een vaste stek als ‘shop-in-the-shop’ bij Galeria Inno. Mayerline werd een gevestigde waarde. Tegen 2006 telde het merk 25 eigen verkooppunten en was het aanwezig in de 15 filialen van Galeria Inno
2000
De derde generatie
Eind 2009 zette Maurice een stap opzij om plaats te maken voor de derde generatie: schoonzoon Patrik Geurts nam het roer in handen als CEO, in samenwerking met zijn vrouw Annick Meyer.
Eén jaar later trad Mayerline als één van de eerste merken in België toe tot de Fair Wear Foundation. Deze belangenorganisatie kijkt er op toe dat alle kleding waar dan ook ter wereld, wordt gemaakt onder fatsoenlijke werkomstandigheden. De Fair Wear principes worden bij Mayerline hoog in het vaandel gedragen. Alles wordt in het werk gesteld om de productieketen en de bedrijfsvoering aan te passenen en zo te streven naar betere arbeidsomstandigheden.
2013
In 2013 neemt CRG (de holding boven JBC) een meerderheidsparticipatie in Mayerline. Samen zetten we in op groei en op verruiming van het assortiment.
Met deze nieuwe Mayerline-familie opent in 2015 de eerste buitenlandse Mayerline-winkel in Luxemburg en betreden we de online marktplaats met onze webshop.
Patrik Geurts en Annick Meyer zijn een jaar later de trotse getuigen van de geboorte van het jongere Mayerline-zusje ‘Améline’ en besluiten dat het tijd is om een stap opzij te zetten en de fakkel door te geven. Mayerline is nu volledig in handen van familie Claes (CRG) die blijft investeren in het groeiverhaal en verruiming van het assortiment.
2018
Een nieuw elan
In 2018 vangt voor Mayerline een nieuw hoofdstuk aan en verhuist men naar een gloednieuw hoofdkantoor in Vilvoorde.
Er wordt ook een nieuw winkelconcept ontwikkeld met een eerste flagshipstore in Leuven.
In 2020, in volle Corona lockdown, neemt Mayerline een digitale versnelling met als Belgische primeur, een virtuele click&shop-videocatwalk om haar collecties zo inspirerend mogelijk naar de klant te brengen. Met videoshopping, een waaier aan omnichannel opties en sterk uitgebouwde persoonlijke adviesservices maakt Mayerline zich sterk voor de toekomst van de nieuwe consument.
Nu
De perfecte pasvorm
voor elk lichaam
Vandaag, in 2022, staat Mayerline al 65 jaar voor toegankelijk vakmanschap voor elke vrouw. Op maat van de unieke vrouwelijke vormen en voor ieders budget.
We blijven sleutelen aan de perfecte pasvorm met aandacht voor elk type lichaam. Steeds stijlvol en hedendaags.
Carine Gilson
Carine GilsonInfo
Atelier véritable
“As day subtly turns to night and the hours steadily string by, the dream, at once airy and elegant, comes within reach. Pleasurably palpable.” – Carine Gilson
Carine Gilson’s story harks back to the 1990s. A freshly-minted graduate of Antwerp’s prestigious Royal Academy of Fine Arts, where she studied fashion, Carine Gilson discovered Maille France, a small Brussels atelier that manufactured fine ladies’ underslips. She immediately fell in love with the world of lingerie.
Savoir-faire
Carine Gilson decided to acquire the workshop and, with sheer dedication, set out to work on silk, lace, and exceptional materials. In the fashion of the boundlessly creative and refined lingerie creations of yore, Carine Gilson embraced this new adventure, taking her passion to the next level to create unique, breathtaking pieces in her Brussels atelier.
Exceptional Creations
The designer soon launched her couture lingerie line, Carine Gilson, a synonym for a world filled with incomparable beauty.
In no time, the press and finer stores from Japan, England, Italy, and America came calling. Buyers from renowned stores recognized the rare quality of these creations, which conjure the bygone enchantment of times past within our changed, modern world.
The prestige of Carine Gilson’s lingerie has grown quickly thanks to the unwavering excellence of her creations. In the House of Carine Gilson, every piece is lovingly crafted by hand. Perfection and finesse espouse rigor and passion. Lace incrustation is raised to an art form.
Take Flight
2018 saw Carine Gilson soar to new heights, with a redesigned logo that captures her very essence: two light, delicate wings of a bird on the verge of spreading in a gentle, feathery stroke.
Her new boutique on Boulevard de Waterloo in Brussels was designed by architects David & Nicolas who, together, created a subtly polished space celebrating Carine Gilson’s unabashed femininity and unparalleled refinement.
Symbolic of this ascent with wings aloft, the ready-to-wear and couture collections have been developed to take on an evocative and delicate turn. Here, the exceptional always takes center stage. In her incomparable signature style, Carine Gilson now designs for day, evening, and night.
26 Boulevard de Waterloo Brussels 1000
Catalina J
Catalina JInfo
WHO WE ARE
Since 2007 she designed for several women’s wear fashion brands, launching her first label collection in 2016 in order to build a strong visual brand identity, dedicated to modern and individual femininity. Catalina J develops a refined construction of actual silhouette with elaborated crafted lines and sharp details inspired from Couture technique.
Dedicated to intelligent, active and stylish woman, dresses Catalina J are the image of a truly modern urban spirit. Her signature stems are empowered by the mix between geometric cuts and pure lines. The outstanding design places the studied grace of feminine body in the spotlight revealing a continuous search of proportion, fabric and color matching.
Headed in the creative process by inspirational themes in continue progress such as art, architecture and technology, the designer highlights a minimalist, yet polished profile with clean cut, soft and superfine adds up to a superior sartorial vision.
An important step in our brand development now is identifying and implementing innovative-sustainable solutions, choosing the right and responsible way of creating.
OUR APPROACH
We are interested in bringing innovative solutions and sustainable approaches through our active research on how to develop, produce and deliver best and original designs for our customers at the same time minimizing impact on the planet.
Our new journey started in 2018 when we decided to use for our next collection organic certified cotton and next steps are to add other low impact and natural fabrics to our designs.
A new challenge that marks a new beginning for our brand strategy – a responsible consuming lifestyle that correctly integrates into our future creative process.
FABRICS
We source the purest and high quality fabrics directly from our certified suppliers which have already a well established reputation and tradition in producing it.
The organic cotton is certified with international Global Organic Standard GOTS and OEKO Tex standard for textile.
Also we use low impact fabrics which biodegrade faster and use less water to produce them: viscose, tencel and recycled fabrics.
Great things are happening in this space, with many more to come!
OUR VISION
We aim to tell stories through our collections, building a strong identity of high quality, ethically made garments with a conscious concept and sustainable practices behind.
We love to create with respect for our customers and the environment. That’s why we decided to integrate the slow fashion process, and to implement ethic and sustainable opportunities for our production, made in EU.
We bring value and enhanced product experiences to our customer – next to creative signature design while using organic certified fabrics for our collections.
Avenue de Broqueville 94 BRUXELLES 1200 Belgium
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Les Soeurs, the holy triangle. Or 3 sisters with a full time passion for fashion and jewellery, who collect the latest fashion musthaves for you!
In 2011, Belgian fashion-girls Jules, Kay & Clio baptised their label ‘Les Soeurs’. Die hard fashionista’s they are, their mission for that unique bracelet, ring, necklace or handbag is endless. A girl’s gotta do what a girl’s gotta do: they gathered in a journey to bring together the most beautiful gemstones, natural leathers and precious metals. The outcome is an exclusive jewellery and accessory collection with a very personal touch, like loads of sister love, created on Belgian territory.
Industrieweg 100A Tessenderlo 3980 Belgium