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Meet Tutu Chic, a Belgian fashion brand that represents the motto “La vie en Rose” 100%.
BRAND PROFILE
The Belgian fashion- and lifestyle label TUTU CHIC of fashion designer Freya Poppe, is well known for the motto “La Vie en Rose”. Since 2012, TUTU CHIC creates luxurious, stylish and happy outfits for women who want to stand out from the crowd. Customers from over the whole world fancy the pink lifestyle of this ambitious fashion label. “Let women, feel and BE women, strong, powerful ladybosses, with a poppy and happy twist” – Freya Poppe
ABOUT TUTU CHIC
TUTU CHIC was founded in 2012 by the Belgian fashion – entrepreneur Freya Poppe. Within a few years, lots of hard work (powered by her passion and her entrepreneur-skills), Freya managed to build this strong brand from scratch.
The pink lifestyle label stands for luxurious signature pieces, with a big heart for colors and stylish cuts.
Freya Poppe is the daughter of a creative entrepreneurs’ family and worked from very young age as entrepreneur and creative brain. For years she studied fashion design in Antwerp and worked very hard to get her fashion skills on point. “How can I call myself a real designer, if I wouldn’t understand how for example a pattern is assembled?” Her several business degrees and experiences gave her the courage to start the company. TUTU CHIC was born. A brand with a particularly chic, positive and exclusive look that was still lacking in the Belgian market.
Signature pieces like the hand knitted vests, the luxurious fabrics, the love for colours are just a few examples of the strong brand.
Today, TUTU CHIC is sold in more than 40 partner stores and the collections are available over the whole world throughout the official webshop: http://www.tutuchic.be
(PINK) AMBITION
Since 2016 the ambitious Freya got some national fame through 2 seasons of the television show on VIJF “Pink Ambition”.
The HQ (headquarters), atelier and showroom of TUTU CHIC have been located from June 2016 in a complete new building in Kruibeke (near Antwerp). The HQ, provides extra room for further growth of the successful brand. With two main collections per year, our own atelier and never-out of stock items, TUTU CHIC has gained a solid market position.
As entrepreneur, she is always on the go, and looking for the next step. Next to our own Gin, Tutu Chic launched their first shoe collection. Alongside Tutu Chic, exists Tutu Dors. The bedding brand for which Freya has designed her own line of
boxsprings, mattresses and sheets in the same spirit as the clothing line, so customers can really immerse themselves into the Tutu Chic world.
Johanne Riss
Johanne RissInfo
JOHANNE RISS
The designer, Johanne Riss, grew up in Paris and she settled in Brussels, Capital of Europe, where she established her head-office in 1988 and still designs with passion.
As a modern woman, strengthened by her experience, Johanne Riss offers all her subtlety for the expression of a timeless femininity. Her Style translates at all levels; ready-to-wear, bridal gowns, evening dresses, accessories and jewelry. Her strength: black and white, to which a multitude of colors are added every season. As an active woman, her creations perfectly meet the requirements of the today’s women with her well-studied stretch fabrics, combined with chiffon, silk and guipure lace accessories, giving a couture look of rare refinement to her elegant creations. All her clothes are meticulously created in her own workshop, located in the mother-house in Brussels, allowing quick and easy semi-measure tailored or fully tailored adjustments.
As a perfectionist, she leaves no detail to chance and follows her creations from design to manufacture and sometimes until the dressing of her clients.
Her creations flawlessly evoke lightness, transparency and purity.
THE HOUSE
2013 Johanne Riss online: bringing our customers, from Belgium and abroad, added satisfaction and convenience when placing their orders, which can now be done remotely.
For those not in the know, Johanne Riss offers Timeless clothing with pure lines and a feminine and elegant look created using its stretch fabrics, which are, of course, environmentally friendly. We want every woman to be beautiful and sensual while also feeling good, and for that we make our outfits as comfortable as possible. Wrinkle-resistant and machine washable at 30°, they are highly appreciated for their easy care and they travel well too.
All of our products are made in our workshop at the company’s headquarters and boutique in Brussels, giving them the ‘Made in Belgium’ quality mark.
Naturally, the boutique also holds a few exclusive items only sold in-store, and also offers a semi-made-to-measure service. All customers are welcome to visit this magical place.
We hope you enjoy your visit and find that perfect something in our new online store.
THE FABRIC
Johanne Riss’s collections are all made of stretch fabrics and designed in order to perfectly respond to contemporary women’s expectations.
Other top-end materials are also combined in order to draw sensual and timeless lines. This fabric fits perfectly all shapes like a second skin. Its stretch material is highly comfortable and allows a perfect ventilation of the clothing with a perpetual sensation of freshness. Suitable for both summer and winter. And requires low maintenance (30°C washing machine without ironing) and is ideal for travel (light and uncrushable)
Johanne Riss is also committed to sustainable development. The fabric’s production process requires 20% less energy and 50% less water than other similar stretch materials
“1 meter of fabrics purchased = 1 meter of rain forest protected.”
The objective is to preserve the Yaboti Biosphere, a reserve with a high concentration of rare species and vegetation located in Argentina.
Rue du Mail, 17 Ixelles 1050 Belgium
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is a Fashion/comfort/sport/street-wear and an Art Book & Prints retailer throughout its own E-shop.
The brand is also distributed throughout a limited amount of retailers (still open to new ones) around the globe.
Rue Beckers 66 Brussels 1040 Belgium
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1957
Het verhaal achter Mayerline
Op 12 mei 1957 zetten Jozef Meyer en Jeanne Vrydags hun eerste stappen in de mode met een beperkte collectie handgemaakte mantels voor de lokale markt. Toen de notaris de handelsnaam “Meyerline” per ongeluk als “Mayerline” noteerde, zag het modekoppel wel wat in de vrouwelijkere toon van deze spellingsfout. Het merk Mayerline was geboren.
1970
Voet aan wal in de modestad
Het aantal enthousiaste reacties op de eerste handgemaakte mantels was zo overweldigend dat het modekoppel besliste mantelpakjes aan de collectie toe te voegen. De steeds ruimer wordende collectie was al gauw niet meer enkel op de markt te koop maar dook op in kwalitatieve multimerkenboetieks, zoals de toen befaamde Alpina-winkels in Antwerpen. Zo kreeg Mayerline een stevige voet aan de grond in de modestad. Toen de uitbaatster van de Alpinawinkel in Antwerpen begin jaren ’70 met pensioen wou en haar zaak wilde stopzetten, zag zakenman Jozef zijn kans schoon: Mayerline veranderde in één klap van kledingmaker naar kledingmaker met eigen multmerkenwinkels.
1980
Zoals het klokje thuis tikt
In 1980 nam zoon Maurice het roer over en bouwde de export langzaam af om zich op de expansie van zijn geliefde thuismarkt te gaan concentreren. Hij breidde het bestaande assortiment uit tot een volwaardige collectie, bracht in 1986 de eerste catalogus uit en opende in 1995 de eerste Mayerline-winkel. In 1996 kreeg Mayerline bovendien een vaste stek als ‘shop-in-the-shop’ bij Galeria Inno. Mayerline werd een gevestigde waarde. Tegen 2006 telde het merk 25 eigen verkooppunten en was het aanwezig in de 15 filialen van Galeria Inno
2000
De derde generatie
Eind 2009 zette Maurice een stap opzij om plaats te maken voor de derde generatie: schoonzoon Patrik Geurts nam het roer in handen als CEO, in samenwerking met zijn vrouw Annick Meyer.
Eén jaar later trad Mayerline als één van de eerste merken in België toe tot de Fair Wear Foundation. Deze belangenorganisatie kijkt er op toe dat alle kleding waar dan ook ter wereld, wordt gemaakt onder fatsoenlijke werkomstandigheden. De Fair Wear principes worden bij Mayerline hoog in het vaandel gedragen. Alles wordt in het werk gesteld om de productieketen en de bedrijfsvoering aan te passenen en zo te streven naar betere arbeidsomstandigheden.
2013
In 2013 neemt CRG (de holding boven JBC) een meerderheidsparticipatie in Mayerline. Samen zetten we in op groei en op verruiming van het assortiment.
Met deze nieuwe Mayerline-familie opent in 2015 de eerste buitenlandse Mayerline-winkel in Luxemburg en betreden we de online marktplaats met onze webshop.
Patrik Geurts en Annick Meyer zijn een jaar later de trotse getuigen van de geboorte van het jongere Mayerline-zusje ‘Améline’ en besluiten dat het tijd is om een stap opzij te zetten en de fakkel door te geven. Mayerline is nu volledig in handen van familie Claes (CRG) die blijft investeren in het groeiverhaal en verruiming van het assortiment.
2018
Een nieuw elan
In 2018 vangt voor Mayerline een nieuw hoofdstuk aan en verhuist men naar een gloednieuw hoofdkantoor in Vilvoorde.
Er wordt ook een nieuw winkelconcept ontwikkeld met een eerste flagshipstore in Leuven.
In 2020, in volle Corona lockdown, neemt Mayerline een digitale versnelling met als Belgische primeur, een virtuele click&shop-videocatwalk om haar collecties zo inspirerend mogelijk naar de klant te brengen. Met videoshopping, een waaier aan omnichannel opties en sterk uitgebouwde persoonlijke adviesservices maakt Mayerline zich sterk voor de toekomst van de nieuwe consument.
Nu
De perfecte pasvorm
voor elk lichaam
Vandaag, in 2022, staat Mayerline al 65 jaar voor toegankelijk vakmanschap voor elke vrouw. Op maat van de unieke vrouwelijke vormen en voor ieders budget.
We blijven sleutelen aan de perfecte pasvorm met aandacht voor elk type lichaam. Steeds stijlvol en hedendaags.
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Nederlands
Wie zijn we?
Bel&Bo is een Belgisch familiebedrijf met meer dan 90 winkelpunten verspreid over heel België.
Onze kledingketen staat voor een complete collectie kledij en accessoires, voor de volledige familie en voor iedere stijl.
Kleur primeert in onze filosofie
De Bel&Bo collecties zijn altijd kleurrijk, met een grote keuze aan tinten en nuances, zodat ieder persoon het model en kleur vindt die haar of hem past.
Dankzij wekelijkse leveringen hangen er bij ieder bezoek nieuwe artikelen, bovendien is er om de 14 dagen een volledig nieuw kleuraccent in de winkel.
Aangenaam winkelen
Winkelen bij Bel&Bo is in een aangename sfeer een outfit samenstellen, uit de laatste trends en zonder twijfel. Het is de garantie voor een optimale kwaliteit aan de laagste prijzen. Wij combineren goed humeur met een hartelijk verkoopsteam en persoonlijke, aangename winkels.
Advies bij uw aankoop
Onze verkoopsters zijn speciaal opgeleid in stijl- en kleuradvies om jou te helpen kiezen en combineren. De gepaste outfit en kleur doen wonderen!
Kwaliteitscontrole
We hechten heel wat belang aan de kwaliteit van onze producten, want Bel&Bo staat garant voor kwalitatieve kledij aan een voordelige prijs.
Eerlijk en duurzaam ondernemen
Bel&Bo neemt ook haar verantwoordelijkheid voor mens en milieu, eerlijke handel is de norm.
BeCommerce
Bel&Bo is lid van BeCommerce, de Belgische Vereninging van de bedrijven die actief zijn in de online verkoop. De website van Bel&Bo is gebonden met de gedragscode van het BeCommerce kwaliteitslabel.
FRANCAIS
A propos de nous
Qui sommes-nous?
Bel&Bo est une entreprise familiale belge implantée dans plus de 90 points de vente en Belgique.
Nous proposons une collection de vêtements et d’accessoires pour toute la famille et pour tous les styles.
Une enseigne colorée
Les collections Bel&Bo sont toujours colorées, avec un large choix de teintes et de nuances, afin que chacun trouve le modèle et la couleur qui lui va.
Tous les quinze jours, une nouvelle teinte fait son apparition dans les magasins. Une bonne raison d’aller régulièrement y jeter un œil!
Un shopping agréable
Faire ses achats chez Bel&Bo, c’est s’amuser à composer des tenues, sans hésitation et selon les dernières tendances. C’est une garantie pour une qualité optimale aux pris les plus bas. Nous vous accueillons avec bonne humeur grâce à nos équipes de vente, dans nos magasins agréables et chaleureux.
Conseils lors de vos achats
Nos vendeuses ont suivi une formation en conseil couleurs et style afin de vous aider à choisir et à combiner vos tenues. La tenue adéquate et les couleurs en mettent plein la vue !
Contrôle qualité
Nous attachons beaucoup d’importance à la qualité de nos produits, car Bel&Bo s’engage pour des vêtements de qualité à prix abordable.
Entreprise durable et équitable
Bel&Bo se sent responsable pour l’humanité et l’environnement, le commerce équitable est la norme
BeCommerce
Bel&Bo est membre de BeCommerce, l’association belge des entreprises actives dans le domaine du e-commerce. Le site de Bel&Bo est donc soumis au code de conduite du Label de Qualité BeCommerce.
Theo Nuyttenslaan 5 Deerlijk 8540 Belgium
Catalina J
Catalina JInfo
WHO WE ARE
Since 2007 she designed for several women’s wear fashion brands, launching her first label collection in 2016 in order to build a strong visual brand identity, dedicated to modern and individual femininity. Catalina J develops a refined construction of actual silhouette with elaborated crafted lines and sharp details inspired from Couture technique.
Dedicated to intelligent, active and stylish woman, dresses Catalina J are the image of a truly modern urban spirit. Her signature stems are empowered by the mix between geometric cuts and pure lines. The outstanding design places the studied grace of feminine body in the spotlight revealing a continuous search of proportion, fabric and color matching.
Headed in the creative process by inspirational themes in continue progress such as art, architecture and technology, the designer highlights a minimalist, yet polished profile with clean cut, soft and superfine adds up to a superior sartorial vision.
An important step in our brand development now is identifying and implementing innovative-sustainable solutions, choosing the right and responsible way of creating.
OUR APPROACH
We are interested in bringing innovative solutions and sustainable approaches through our active research on how to develop, produce and deliver best and original designs for our customers at the same time minimizing impact on the planet.
Our new journey started in 2018 when we decided to use for our next collection organic certified cotton and next steps are to add other low impact and natural fabrics to our designs.
A new challenge that marks a new beginning for our brand strategy – a responsible consuming lifestyle that correctly integrates into our future creative process.
FABRICS
We source the purest and high quality fabrics directly from our certified suppliers which have already a well established reputation and tradition in producing it.
The organic cotton is certified with international Global Organic Standard GOTS and OEKO Tex standard for textile.
Also we use low impact fabrics which biodegrade faster and use less water to produce them: viscose, tencel and recycled fabrics.
Great things are happening in this space, with many more to come!
OUR VISION
We aim to tell stories through our collections, building a strong identity of high quality, ethically made garments with a conscious concept and sustainable practices behind.
We love to create with respect for our customers and the environment. That’s why we decided to integrate the slow fashion process, and to implement ethic and sustainable opportunities for our production, made in EU.
We bring value and enhanced product experiences to our customer – next to creative signature design while using organic certified fabrics for our collections.
Avenue de Broqueville 94 BRUXELLES 1200 Belgium
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About
1961: Birth
The story begins in a little village in south eastern Turkey. We are Sunday, it is October 29, 1961, Manufer Gulcu was born. Coming from a modest family, his father is farrier and his mother is housewife. In 1966, the family leaves the village to settle in the city, where his father opens his own workshop and reconverts into the manufacturing of horse saddles. During his early childhood, Manufer goes to school while working in his father’s workshop, where he gets familiar with a craftsmanship profession.
1972: Arrival in Istanbul
In 1972, Manufer Gulcu arrived with his family in Istanbul. The city is large and living conditions difficult, forcing Manufer to quit school at the age of 11 to find work. After accumulating odd jobs, Manufer found an apprentice position in a workshop located in the Beyazit district of Istanbul and discovered the profession of sewing there. Skillful with his hands, he quickly learns and develops technical skills. Very early on, working with leather and natural materials fascinates and ambitions him.
1978: Opening of his first workshop
In 1978, when he was only 17 years old, Manufer becomes an experienced couturier, the most respected position in the profession. His boss then offered him to take over the management of the workshop. He will accept the proposal and team up with his best friend to lead a team of eight workers. At a time considered to be the beginnings of the golden age of leather, Manufer saw its activity grow steadily.
1981: Arrival in Belgium
In 1981, in a tumultuous socio-economic context, Manufer decided to leave Istanbul for Europe, where everything had to be rebuilt. He will work for 3 years in different sewing workshops until the opening of his own workshop, which will later allow him to meet his wife. At that time, the importance of leather and shearling in the world of ready-to-wear was at its peak.
1987: The workshop burns down
On November 12, 1987, the building where the workshop is located burned down. Once again, everything has to be rebuilt. The accident prompted Manufer to renovate the Maison de Maître in Brussels located at 138 Avenue du Roi. He set up his workshops there, which he named MANUFERO, as a tribute to his origins. There he will develop his activities of creation, sales to professionals and individuals. He will also put his couturier know-how at the service of other designers, and will collaborate with prestigious houses such as Natan, Yves Saint-Laurent, Kris Van Assche and Jean-Paul Knot.
1992: 29thOctober is born
In his spirit of creation, Manufer Gulcu decides to put a name on his collections. In 1992, he created his brand, 29THOCTOBER, referring to a triple symbolic date for him and his family.
1999: Marie-Claire France
In 1999, the 29THOCTOBER brand obtained its first publication in a renowned magazine, Marie-Claire France.
2004: Paris international fair
In 2004, the 29THOCTOBER brand was present for the first time at the international ready-to-wear fair in Paris. This event will open the doors of French boutiques to the Maison and give it its European dimension.
2012: MIEL Catwalk
In 2012, the Maison took part in its very first fashion show, the MIEL Catwalk, and presented a preview of its winter 2013-2014 collection.
2018: The team is growing
In 2018, the 29THOCTOBER team is growing and becomes more than ever a family house. Benjamin and Lucie, Manufer’s children, join the company and give it a digital dimension by creating the online store.
2020: The range is growing
The brand takes precedence over innovation and diversification. More than ever willing to perpetuate its craftsmanship and put its know-how at the service of innovative and committed fashion, 29THOCTOBER is launching its first capsule collection in vegetable leather. On the occasion of its birthday, October 29, 2020, the brand unveils its bag line.
Avenue du Roi 138 Brussels 1190 Belgium
Rue Joseph Stevens 41 Brussels 1000 Belgium
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CELEBRATING WOMEN SINCE 2001
LolaLiza was founded in 2001 by three entrepreneurs who cherished the same wish: to design fashionable and affordable fashion for all women.
At LolaLiza, we believe that outer appearance reflects the inner soul, which is why it is our aim to dress confident women confidently. Each woman is beautiful, and deserves to feel alike. Therefore our customers can always count on the best service – with a smile!
Lolawhat? L-o-l-a-L-i-z-a !
Our name refers to two personal traits shared by all women: mystery and charm. While ‘Lola’ alludes to the sexy, mysterious side of women, ‘Liza’ highlights her gentle and kind-hearted personality. Women indeed have more than just one quality, and LolaLiza allows you to display them all, every single day.
EMPOWERED WOMEN
EMPOWER WOMEN
What makes us stand out? Let’s start with our ultimate favorite: the dress! Mini, midi or maxi, there is not a single piece of clothing that says femininity like the dress does. But women don’t just look their best in a dress, of course.
That’s why our collections always include playful jumpsuits, cool shorts, comfy pants and cute skirts as a fixed value in our collections.What more? Prints and color, of course! Each LolaLiza garment is defined by its unique print or combines the most beautiful hues and colors.
LOLALIZA IS A PROUD, 100% BELGIAN FASHION BRAND.
The largest part of our collections is made “in house”, in our headquarters situated in the heart of Brussels. We create fashion for women with spunk who love expressing their personality. For women who are not afraid to show who they truly are – beautiful in every way.
We design fashion for you. Women have the power to determine their own success and are even more empowered to do so in an outfit that allows them to completely be themselves.
Sexy, comfy, elegant, or extra festive? LolaLiza has got you covered on any occasion. What’s more? Our clothing is available in a wide range of sizes to ensure every woman can both feel and look good.
OUR VALUES
SIMPLICITY
UNITY
PASSION
EXCELLENCE
RESPECT
BUSINESS ETHICS
At LolaLiza, we highly value respect for our planet and our colleagues. That’s why we very much believe that doing business sustainably and in a socially responsible manner is the only way to continue creating our colorful and affordable collections in the long term.
Consequently, we think it is extremely important that the whole of our production process – from the tiniest button to the most complex print – is always in line with the International Labour Standards, which protect the rights of workers.
OUR COLLECTIONS
by our own LolaLiza designers? Our designers create all LolaLiza garments “in house”, in our headquarters in the heart of Brussels. At headquarters, they continuously deploy their creativity and expertise to develop refreshing, colorful collections.
Did you know that our collections are made
Our designers closely follow the latest trends, to which our clothing is constantly adjusted. New designs, fabrics, colors and eventually our collections find their origin when our designers merge their ideas with the latest fashion trends.
And things move fast at LolaLiza; new items are added to our collections each week. As a result, we can guarantee feminine, trendy and colorful fashion – day after day.
LOLALIZA FROM 2001-TODAY
LolaLiza has been celebrating women since 2001 and wants to keep the party going. Since the foundation of LolaLiza, our colleagues have been committed every day to help our customers dress fashionably and with confidence. Today, LolaLiza boasts over 100 stores across 4 different countries. We are a leading retailer in the Belgian fashion industry, but also leave our mark on the Luxembourgian, Dutch and French market.
The future is digital, and we are well aware of that. Besides focusing on our stores, we increasingly concentrate on digitalization, e-commerce and –to be even more close to our customers- personalisation. This way, we inspire thousands of women online on a daily basis through our fun and easily accessible web shop. In short, a lot has changed since 2001, when LolaLiza first started with only 7 stores in Belgium.
The timeline below illustrates how we have grown from a local family business into an international women’s brand.
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COUTURE
In elk van haar creaties streeft de ontwerpster naar tijdloze soberheid met een elegante toets. De melancholische sfeer rond de vorige eeuwwisseling en de modernistische architectuur- en kunstbeweging uit de jaren ’20 en ’30 vormen haar voornaamste inspiratiebronnen.
HOE GAAT HET TE WERK?
Eerst wordt een persoonlijk ontwerp volledig op maat in baalkatoen uitgewerkt, nadien volgen enkele doorpassen in de gekozen stof met telkens kleine meetcorrecties. Zo groeit het kledingstuk naar haar definitieve vorm als een ‘tweede huid’ rondom het lichaam…
MAATPAK
filrouge staat voor unieke maatpakken voor de vrouw die een persoonlijke en professionele uitstraling belangrijk vindt.
Telkens elegant, tijdloos en toch hedendaags is het broekpak of tailleur voor de vrouw een veelzijdig en waardevol basisstuk, ideaal voor elke leeftijd, stijl en gelegenheid. Dankzij vele combinatiemogelijkheden met bloezen, truitjes en accessoires creëert uzelf uw eigen look. Ook gilets en hemdbloezen maken deel uit van de kledinglijn.
Vijf redenen waarom u voor een maatpak van filrouge zou kiezen: persoonlijke service, een perfecte pasvorm, ruime keuze in modellen en tijdloze kwaliteitsstoffen, afwerking door een gespecialiseerd Duits atelier én een levenslange ‘service na verkoop’ zijn de garanties voor járenlang draagplezier.
De permanente collectie kan u geheel vrijblijvend bekijken via afspraak of tijdens presentaties op maat. Indien gewenst, komt filrouge ook graag bij u thuis of op kantoor om het maatpak concept aan u voor te stellen.
Palmanshoevestraat 48 Wilrijk 2610 Belgium
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UNRUN is a high-end sustainable activewear brand, founded and designed by Olympic Champions with an eye for detail and an impeccable fit. As hands-on experts, we have an unrivalled knowledge of how sportswear must feel, move, breathe, and look. Additionally, all pieces are tested and approved by a group of elite female athletes, making them a true testament to craftsmanship.
From a sweat at the gym to the drill of daily life, we’re on a continuous quest to create the most versatile garments, withstanding every workout
Avenue Reine Marie Henriette 101 Brussels 1190 Belgium